The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition [Paperback]

Shama Kabani (Author), Chris Brogan (Foreword)

Book Description

Publication Date: March 6, 2012

ALL NEW content on Google+, Facebook advertising, SEO, and more!

Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration. Let Shama Hyder Kabani, social media expert and president of web marketing firm The Marketing Zen Group, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Kabani provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

This 2012 edition includes the latest Facebook, Twitter, and LinkedIn updates, along with new information on Google+, social media advertising, and more.

Editorial Reviews

Review

"Social Media Examiner gives this book 5 stars." - Social Media Examiner (in reference to 1st edition.)

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself."
—from Library Journal

About the Author

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group - a global online marketing company. Shama is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by Fast Company.com. Shama has been featured by Business Week, Dallas Morning News, Entrepreneur, Fast company, Inc. Magazine, The New York Times, The Huffington Post, the Wall Street Journal and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people and relevant perspectives. She also hosts Tech Zen with Shama and Socially Sound with Shama on CW 33.

Shama formed The Marketing Zen Group in 2009. Since then, the company has grown, includes 25 employees and clients that range from publicly held, Fortune 1000 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia and Central and South Americas. Since its start in 2009, the company has grown at an average of 400%

She holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur Magazine featured her as one of four Super Sonic Youth, dubbing her a "Zen Master of Marketing."

When not working directly with her clients or shooting her shows for the media, Shama travels the world speaking on business, entrepreneurship, and technology. The 2nd edition of her best-selling book, The Zen of Social Media Marketing, is due out this March.

Product Details

• Paperback: 216 pages
• Publisher: BenBella Books; Second Edition edition (March 6, 2012)
• Language: English
• ISBN-10: 1936661632
• ISBN-13: 978-1936661633
• Product Dimensions: 5.9 x 0.7 x 8.9 inches
• Shipping Weight: 12 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (42 customer reviews)
• Amazon Best Sellers Rank: #406,407 in Books (See Top 100 in Books)

More About the Author

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group - a global online marketing company. Shama is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by FastCompany.com.

Shama is author of the best-selling book, "The Zen of Social Marketing," and is an oft-quoted social media expert. Shama has been featured by Business Week, Dallas Morning News, Entrepreneur, Fast company, Inc. Magazine, The New York Times, The Huffington Post, the Wall Street Journal and hundreds of blogs and social media outlets. She's also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people and relevant perspectives. She also hosts multiple business and technology segments on TV.

Shama formed The Marketing Zen Group in 2009. Since then, the company has grown, includes 30 employees and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia and Central and South Americas. Since its start in 2009, average company growth is 400 percent.

She holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur Magazine featured her as one of four Super Sonic Youth, dubbing her a "Zen Master of Marketing." And, in 2012, Shama's company, The Marketing Zen Group, was honored at The White House for being named to the Empact100 list of the top 100 U.S. companies to be run by a young entrepreneur.

When not working directly with her clients or shooting her shows, Shama travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama's initiative in the region.

You can find more at http://www.Shama.Tv and http://www.MarketingZen.com

Most Helpful Customer Reviews

12 of 12 people found the following review helpful

5.0 out of 5 stars A Marketing Team In A Book March 19, 2012

By Jess Drenth

Format:Paperback

We all want to connect with our customers and clients in a meaningful way online, but knowing how to do this across the different social media platforms is tricky! Thankfully, Shama has figured this out for us. The Zen of Social Media Marketing is packed full of tips, shortcuts, and step-by-step business savvy that you can't find anywhere else.

As the owner of a marketing business myself, I consistently reference this book for new ideas and strategies to use with my own clients. Each time I pick up this book, I have to put it down almost immediately so that I can get started implementing! There's so much juicy material in this book that I just bought the audiobook as well, so that I can be on the go and listen to it again and again.

Whether you're a solopreneur looking to grow your own business, or a marketing director for a large corporation, you'll get a lot out of this book. For small business teams, it's like having your own marketing team in a book!

4 of 4 people found the following review helpful

5.0 out of 5 stars Great Read for the Social Media User of All Skill Levels! February 28, 2012

By Zamil Hudani

Format:Paperback

Shama has done an outstanding job of clearly and concisely explaining how each of the social sites should be used effectively. As COO in a large financial firm I constantly work with social media on a daily basis. I am convinced after reading the book and using her strategies that not only does Shama articulate and understand social media marketing but she knows what it takes to execute in order generate leads, sales and positive exposure for any business. This a great read for a plane ride and extremely enjoyable!

2 of 2 people found the following review helpful

4.0 out of 5 stars Great info...but social media has already changed September 19, 2012

By salsalina06

Format:Paperback

I wouldn't call myself an expert at social media because who really is? It changes every day. Overall this book has great tips and gives a really good insight of what you can expect from being on social media as a business. Some of the data is not up to date since the book is from 2010 and so much has changed in just two years. But put very simplistic and makes it easy for someone to launch social media themselves. Also has great insight from others in the industry or who have used social media.