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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue Paperback – January 1, 2013

4.6 out of 5 stars 59 customer reviews

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Editorial Reviews

Review


"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani’s assertion that this is 'the last social media guide you’ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market online—including him- or herself."
Library Journal (refers to 2012 edition)

"Since the April 2010 release of The Zen of Social Media Marketing, social media marketers have been provided a serious leg-up in their A-game.
This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do’s and don’ts social medium by social medium."
Examiner.com

“If you need a brief, basic introduction to social media marketing, you can’t do better than this book.”
SocialMediaExaminer.com

“…a much recommended pick for any publicist or marketer.”
Midwest Book Review

“As good as any of the books I have read on the subject but far easier to read and use than most.”
American Marketing Association, Dallas/Ft. Worth chapter

"...everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies."
Wireless and Mobile News

About the Author

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama Kabani is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by FastCompany.com, and is an oft-quoted social media expert. Kabani has been featured by Bloomberg Businessweek, Entrepreneur, Fast Company, Inc. Magazine, The Wall Street Journal, The New York Times, Dallas Morning News, The Huffington Post, and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people, and relevant perspectives. She also serves as a technology and new media correspondent for the media.

Kabani formed The Marketing Zen Group in 2009. Since then, the company has grown to include a team of 30 and clients that range from publicly held, Fortune 500 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia, and Central and South Americas. Since its start in 2009, average company growth is 400 percent. She holds a master’s degree in organizational communication from the University of Texas at Austin and prides herself in being a constant learner. In 2009, Bloomberg Businessweek honored Kabani as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Kabani won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur magazine featured her as one of four Super Sonic Youth, dubbing her a “zen master of marketing.”

When not working directly with her clients or shooting her shows, Kabani travels the world speaking on business, entrepreneurship, and technology. She is passionate about empowering youth and works closely with the Young Entrepreneur Council in fostering youth entrepreneurship around the world. In 2011, she was the only woman delegate invited by the U.S. State Department to mentor tech entrepreneurs in Cairo as part of President Obama’s initiative in the region.
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Product Details

  • Paperback: 216 pages
  • Publisher: BenBella Books; Third Edition edition (January 1, 2013)
  • Language: English
  • ISBN-10: 1937856151
  • ISBN-13: 978-1937856151
  • Product Dimensions: 0.8 x 6 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (59 customer reviews)
  • Amazon Best Sellers Rank: #166,296 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
If you're a social media newbie this is a greater starter 101. But its missing the analysis behind the recommendations - for example, a "how to" intepret Facebook analytics - where to really probe and understand whats working (or not), and how to change. The author's business is obviously social media - and she is sharing as well as promoting herself (which is natural) - but I was looking for more to take me from novice to well-educated. I'm happy to recommend to those who want to know the basics and get a some useful tips, but if you've read or worked in this space then its probably one you'll want to borrow from the library or a friend.
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Format: Paperback
Navigating the ever emerging social media is a challenge but highly important whether you want to promote a business, organization, idea or what ever your purpose might be. Due to the fast development in the social medias it is hard to keep up with all the possibilities, and increasingly difficult to chose strategies and focus. The third edition of Shama Kabani's "The Zen of Social Media Marketing" is published just two years after the first edition, which quickly became the a key to information on social media. The new third edition is not just an updated version, but expanded with new angels and chapters including 12 case studies and chapters for educators.
I have learned much from both the first and second version, and now from the third. "The Zen" is not just a reference book on how-to but indeed also an inspiration for what you can do with social media and how to chose and navigate. The text is non-nerdy and easy to capture, and can be read from cover to end or you can drop in and find the information you need. The added case stories are a great improvement in the third version to make the knowledge in the book come live. Somehow I'll say that this book is mandatory reading if you want to do something for you business or idea with social media.
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Format: Paperback
As Chris Brogan mentioned in his Forward to "The Zen of Social Media Marketing", there's a new relationship and business code that all of us need to know. The problem that most people face is that they don't know the code or how to use it.

In her new and updated book, +Shama Kabani addresses this problem and cracks the code for you. She shows you the RIGHT way to use the more popular and effective social media platforms to build relationships that result in long-term profits.

In my California law practice, I've been using social media to assemble relationships around the globe and bring in million dollar cases. Not only is social media fun, but it offers a unique opportunity to grow relationships that you would never otherwise be able to develop. At the same time, it allows you to share content and give value to others. But you have to know the code--you have to go about things the right way.

If you'd like to crack the code and learn how to use social media to bring in new customers and increase sales, and if you're interested in understanding the mindset of people using and enjoying social media, then get Shama's book and put the "Zen" of social media to work for you too!

Jon Mitchell Jackson, Esq. (since 1986)
Senior Partner/ 2009 Orange County Trial Lawyer of the Year
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As someone who is younger and uses social media for personal use all of the time, I found this book to be incredibly basic. It sounds like it was written for someone who has absolutely no business, marketing, or social media experience. Example: A whole section was devoted to the basics of Twitter such as following, tweeting, retweeting, etc.

I was expecting valuable information like time of day to post, keywords that (empirically) do better, ways to measure success in social media, etc. However, I got none of these things and wasted a few hours of my life.

If you are truly interested in learning about social media and don't want to be spoon-fed about the basics, check out the Buffer blog. They have tons of great data-driven metrics on what works with social media.
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Format: Kindle Edition
I have been studying the subject of online and social media marketing for the past 4 years. I have taken many webinars and also read many books along with receiving a number of certifications. I have found the subject totally overwhelming at times mainly because 1) it is changing constantly and 2) there are many contradictions. Unlike many of the so called "experts", she brings the information together in a very clear and concise way. I strongly recommend this book to both the newbie and the more advanced person who wants to know what he or she should be doing in their online marketing program.
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Format: Paperback
In today's times, a company's reputation can be made or broken via social media. There are countless examples of ongoing conversations taking place outside the company's knowledge sphere. More happen, where the companies fail to truly connect with their customer base. Considering the relative newness of social media (Facebook, around 2004; Twitter, around 2006; Foursquare, around 2009; Pinterest, around 2010), there are still plenty of unknowns regarding how to best connect with your followers. "The Zen of Social Media Marketing" redefines what you previously thought were, and sheds light on the unknowns.

Shama Kabani, the author, addresses the intricate nature of using social media as a marketing platform. Covering all the popular and rising networks, such as Facebook, Twitter, LinkedIn, Google+ and more; Kabani illustrates examples from businesses she has run, or worked with; along with recommendations for better using your time, and advertising effort to find success in this new wave of marketing.

"The Zen of Social Media Marketing" is a fantastic resource that will help you navigate the stressful world of social media marketing; proffering better ways to connect and interact directly with customers.

Disclosure: I received a review copy of this book from the publisher. A review in exchange for the review copy was not promised. The views and opinions expressed in this review are my own, and in no way represent the views or opinions of the publisher, distributor or author(s).
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