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23 of 25 people found the following review helpful
on January 28, 2013
Format: Kindle EditionVerified Purchase
If you're a social media newbie this is a greater starter 101. But its missing the analysis behind the recommendations - for example, a "how to" intepret Facebook analytics - where to really probe and understand whats working (or not), and how to change. The author's business is obviously social media - and she is sharing as well as promoting herself (which is natural) - but I was looking for more to take me from novice to well-educated. I'm happy to recommend to those who want to know the basics and get a some useful tips, but if you've read or worked in this space then its probably one you'll want to borrow from the library or a friend.
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7 of 8 people found the following review helpful
Format: Paperback
Navigating the ever emerging social media is a challenge but highly important whether you want to promote a business, organization, idea or what ever your purpose might be. Due to the fast development in the social medias it is hard to keep up with all the possibilities, and increasingly difficult to chose strategies and focus. The third edition of Shama Kabani's "The Zen of Social Media Marketing" is published just two years after the first edition, which quickly became the a key to information on social media. The new third edition is not just an updated version, but expanded with new angels and chapters including 12 case studies and chapters for educators.
I have learned much from both the first and second version, and now from the third. "The Zen" is not just a reference book on how-to but indeed also an inspiration for what you can do with social media and how to chose and navigate. The text is non-nerdy and easy to capture, and can be read from cover to end or you can drop in and find the information you need. The added case stories are a great improvement in the third version to make the knowledge in the book come live. Somehow I'll say that this book is mandatory reading if you want to do something for you business or idea with social media.
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7 of 9 people found the following review helpful
on December 26, 2012
Format: Paperback
As Chris Brogan mentioned in his Forward to "The Zen of Social Media Marketing", there's a new relationship and business code that all of us need to know. The problem that most people face is that they don't know the code or how to use it.

In her new and updated book, +Shama Kabani addresses this problem and cracks the code for you. She shows you the RIGHT way to use the more popular and effective social media platforms to build relationships that result in long-term profits.

In my California law practice, I've been using social media to assemble relationships around the globe and bring in million dollar cases. Not only is social media fun, but it offers a unique opportunity to grow relationships that you would never otherwise be able to develop. At the same time, it allows you to share content and give value to others. But you have to know the code--you have to go about things the right way.

If you'd like to crack the code and learn how to use social media to bring in new customers and increase sales, and if you're interested in understanding the mindset of people using and enjoying social media, then get Shama's book and put the "Zen" of social media to work for you too!

Jon Mitchell Jackson, Esq. (since 1986)
Senior Partner/ 2009 Orange County Trial Lawyer of the Year
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4 of 5 people found the following review helpful
on March 25, 2013
Format: Kindle Edition
I have been studying the subject of online and social media marketing for the past 4 years. I have taken many webinars and also read many books along with receiving a number of certifications. I have found the subject totally overwhelming at times mainly because 1) it is changing constantly and 2) there are many contradictions. Unlike many of the so called "experts", she brings the information together in a very clear and concise way. I strongly recommend this book to both the newbie and the more advanced person who wants to know what he or she should be doing in their online marketing program.
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on September 2, 2014
Format: Paperback
This book gives a plenty of social media marketing tips in various channels, such as Twitter, Linkedin, Google Plus, and Facebook while light SEO is also mentioned. It's a good fast review on social media marketing for online marketing beginners. For advanced online marketing skills, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excllenet tool book to keep. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use.Moreover, it illustrates the programing techniques with ready-to-use code to boost the peformance of a web application for better ranking competency. In addtion, it also demostrates the tips on the SEO of flash content to make rich media SEO competitive on SERP. Its critical tactics in FB marketing based on role playing will open your eyes. In addition, the studies in this book are going to investigate how a business is able to apply the tactics based on communication practices, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. Furthermore, this book gives the readers not only SEO Tips but also proven email marketing management tactics by tweaking the key email elements that they can apply right away.

On the other hand, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills, such as PPC. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. It offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics to increase the CTR and conversion rate are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowing your CPA. Furthermore, this book extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use immediately after they read the book.

For readers interested in in-depth PR tips, THINK Public Relations (2nd Edition) is worth reading. It discusess interesting topics, such as competition and conflict management, with great examples.
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2 of 3 people found the following review helpful
on March 22, 2013
Format: PaperbackVerified Purchase
>>>...>>> "ZEN OF SOCIAL MEDIA MARKETING", Circa 01.2013 is an Inside / Out way for US to build Social Media Marketing Success which is dependent first on our establishing TRUST Relationships, then cultivating the Relationships to the Ends of Building Credibility, the Generation of Buzz, and to Develop & Increase Revenue, etc...
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
>>>...>>> Through Enlightenment By the use of Introspection & Intuition techniques, Shama Kabani ( @Shama on Twitter ),Author, Authority, Team / Thought Leader & Founder of "The Marketing Zen Group", provides expert commentary and examples, etc. from her team and group's works which effectively demonstrates, in 254+ Pages, 13+ Chapters, practices of goodwill and honesty, etc. that can produce results far beyond any "traditional" marketing campaign, begetting a ZEN-like, pay-it-forward viral phenomenon that is strategically effective and financially rewarding!!!...
>>>...>>> "ZEN OF SOCIAL MEDIA MARKETING" is All the Benefits of Social Media Marketing without the Stress. Social Media is a crucial tool for Business Success...NOW / TODAY...It is not like "traditional" marketing---and treating it that way will only lead YOU to frustration & failure.
>>>...>>> A Suggestion <<<>>> INVEST / PURCHASE your copy of "ZEN OF SOCIAL MEDIA MARKETING" and discover by your use for yourself how Less-Stress ZEN - Mind / Body Marketing can work to the Advantages of YOU, Your Team / Group and Your Prospects, Clients & Customers, etc...NOW / TODAY...>>> Marketing Nirvana awaits YOU!!!...>>> NTK >>> By The Way, It Worked For ME!!!...>>> Michael...
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TOP 500 REVIEWERon March 12, 2013
Format: Paperback
In today's times, a company's reputation can be made or broken via social media. There are countless examples of ongoing conversations taking place outside the company's knowledge sphere. More happen, where the companies fail to truly connect with their customer base. Considering the relative newness of social media (Facebook, around 2004; Twitter, around 2006; Foursquare, around 2009; Pinterest, around 2010), there are still plenty of unknowns regarding how to best connect with your followers. "The Zen of Social Media Marketing" redefines what you previously thought were, and sheds light on the unknowns.

Shama Kabani, the author, addresses the intricate nature of using social media as a marketing platform. Covering all the popular and rising networks, such as Facebook, Twitter, LinkedIn, Google+ and more; Kabani illustrates examples from businesses she has run, or worked with; along with recommendations for better using your time, and advertising effort to find success in this new wave of marketing.

"The Zen of Social Media Marketing" is a fantastic resource that will help you navigate the stressful world of social media marketing; proffering better ways to connect and interact directly with customers.

Disclosure: I received a review copy of this book from the publisher. A review in exchange for the review copy was not promised. The views and opinions expressed in this review are my own, and in no way represent the views or opinions of the publisher, distributor or author(s).
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2 of 3 people found the following review helpful
on June 15, 2014
Format: PaperbackVerified Purchase
As someone who is younger and uses social media for personal use all of the time, I found this book to be incredibly basic. It sounds like it was written for someone who has absolutely no business, marketing, or social media experience. Example: A whole section was devoted to the basics of Twitter such as following, tweeting, retweeting, etc.

I was expecting valuable information like time of day to post, keywords that (empirically) do better, ways to measure success in social media, etc. However, I got none of these things and wasted a few hours of my life.

If you are truly interested in learning about social media and don't want to be spoon-fed about the basics, check out the Buffer blog. They have tons of great data-driven metrics on what works with social media.
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2 of 3 people found the following review helpful
on March 21, 2013
Format: Paperback
"The Zen of Social Media Marketing" was educating and enlightening on the benefits of social media in order to have a more successful business. It was an easy read and was great for how to incorporate social media into everyday business and how marketing itself has changed with the invention of social media. The author shows you the right way to implement social media strategies and how a company's reputation can be completely altered with social media. This is also a great book for a beginner and is a must-read for social media newbies everywhere. It is great for understanding the mindset of the people who enjoy and use social media. Overall, an interesting read on how to market your brand to consumers and is essential if you are setting up social media for your own company!
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on February 25, 2015
Format: PaperbackVerified Purchase
My husband bought this for his new business (Clear Water Bidets). He was a social media neophyte and he has really enjoyed this book. It is now filled with post-it flags, highlights and 3x5 index cards of notes. The writer makes the subjects very easy to understand and gives easy to follow instructions about how each of the major social media outlets work. He reading it for the second time and highly recommends it to anyone in ecommerce.
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