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Mandatory reading about social media
on January 25, 2013
Navigating the ever emerging social media is a challenge but highly important whether you want to promote a business, organization, idea or what ever your purpose might be. Due to the fast development in the social medias it is hard to keep up with all the possibilities, and increasingly difficult to chose strategies and focus. The third edition of Shama Kabani's "The Zen of Social Media Marketing" is published just two years after the first edition, which quickly became the a key to information on social media. The new third edition is not just an updated version, but expanded with new angels and chapters including 12 case studies and chapters for educators.
I have learned much from both the first and second version, and now from the third. "The Zen" is not just a reference book on how-to but indeed also an inspiration for what you can do with social media and how to chose and navigate. The text is non-nerdy and easy to capture, and can be read from cover to end or you can drop in and find the information you need. The added case stories are a great improvement in the third version to make the knowledge in the book come live. Somehow I'll say that this book is mandatory reading if you want to do something for you business or idea with social media.