‘The Zeronauts demonstrates once again how John Elkington has become our most accurate and prescient oracle with respect to sustainability, restorative commerce, and environmental innovation. In his judicious and respectful writings, he uncovers vistas of opportunity for start-ups, corporations and governments, panoramas of brilliant ideas that will transform our lives’.
Paul Hawken, author of The Ecology of Commerce, Natural Capitalism and Blessed Unrest, and the visionary entrepreneur who ignited Interface founder Ray Anderson's interest in zero.
‘A pioneer within the sustainability movement, John Elkington continues to inspire us, shifting the spotlight from change-as-usual to breakthrough innovation’.
David Blood, Senior Partner & Co-Founder, with Al Gore, of Generation Investment Management
‘The Zeronauts is a must read for the business minds of today and tomorrow’.
Jochen Zeitz, Chairman of PUMA and Chief Sustainability Officer of PPR.
‘John Elkington is a one-man Tipping Point creator: what Malcolm Gladwell calls a maven, connector and salesman all rolled into one! The inventor of the triple bottom line and Cannibals with Forks has surpassed himself with The Zeronauts!’
David Grayson, Chair and Director of the Doughty Centre for Corporate Responsibility, Cranfield University, UK
'The book is exceptionally well written and set out, making it essential reading for both visionaries and businesspeople. It draws on inspirational examples of best practice, thus stimulating both the imagination and a sense of hope without in any way underestimating the scale of our challenges.'
David Lorimer, Network Review
About the Author
John Elkington is a world authority on corporate responsibility and sustainable development. He is currently the Founding Partner & Executive Chairman of Volans, a future-focused business working at the intersection of the sustainability, entrepreneurship and innovation movements. He is also co-founder of SustainAbility (1987, where he is a non-executive member of the Board) and of Environmental Data Services (ENDS, 1978).