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Then is Now: Sampling from the Past for Today's Graphics Hardcover – June, 2001

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Editorial Reviews

About the Author

Cheryl Dangel Cullen is a marketing consultant and public relations specialist. She is the author of Graphic Idea Resource: Photography and Best of Annual Report Design and writes frequently on the subject of graphic design for publications such as HOW magazine, Step-by-Step Graphics, Graphics Arts Monthly American Printer, Printing Impressions, and Package Printing & Converting.

Cullen writes from her home near Ann Arbor, Michigan, where she oversees operations for Cullen Communications, a public relations firm she founded in 1993. Cullen specializes in orchestrating public relations campaigns and advertising programs for a national client base.


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Product Details

  • Hardcover: 192 pages
  • Publisher: Rockport Publishers (June 2001)
  • Language: English
  • ISBN-10: 1564967662
  • ISBN-13: 978-1564967664
  • Product Dimensions: 11.3 x 8.9 x 0.8 inches
  • Shipping Weight: 2.8 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,683,008 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By A. Ross HALL OF FAMEVINE VOICE on April 17, 2005
Format: Hardcover
This handsomely produced book is intended for graphic designers looking to incorporate elements from the past century into their current work. Starting with 1900, it proceeds decade by decade to give an overview of the popular colors, typefaces, and graphics of the day, and how they have been used by designers in recent years. Each section starts with a spread outlining the major global headlines and developments in art, technology, etc. of that decade. Next is a spread called "color cues", in which Pantone guru Leatrice Eiseman shows the 10-15 colors that are evocative of that decade, and includes their modern Pantone system numbers. Next is a spread called "type tracker" which discusses the influences, characteristics, and specific fonts characteristic of that decade, and shows a sampling of Monotype fonts under the heading "Fonts you probably own that evoke the era." This is one of the weaker elements of the book, considering the importance of type, the writeups aren't particularly detailed, and by limiting the displayed selection to Monotype products, it feels rather incomplete. These introductory parts are followed by the meat of each section, "Contemporary Design Looks Back." This gathers many examples of how designers have used that decade's design in their own recent work, and is set up in the typical design book format, with credits for all involved in the work and a little blurb about each.

The book isn't really big enough to give each decade its proper due. Only the major trends are nodded to, and especially in the latter decades, things seem rather limited and muddled. For example, the '60s section concentrates almost exclusively on counterculture graphics and pop art.
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