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Editorial Reviews
Product Description
The Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback, the Analytic Network Process (ANP), are methods of relative measurement of tangibles and intangibles. Being able to derive such measurements is essential for making good decisions. This book is based on the Analytic Network Process and lays out a new approach for making decisions in light of their benefits, opportunities, costs and risks (BOCR) shows how to include the strategic criteria of the decision-maker that must be satisfied regardless of the particular decision being undertaken. This book includes all the important background material from the earlier book, The Analytic Network Process: Decision Making with Dependence and Feedback, published in 2001, and goes farther with new examples of estimating market share of companies based on the intangibles of customer perception, and new applications involving Benefits, Opportunities, Costs and Risks.
About the Author
Thomas Saaty holds the Chair of University Professor, Katz Graduate School of Business, University of Pittsburgh, and he has a Ph.D. in Mathematics from Yale University. Previous to this position he was a professor at the Wharton School, University of Pennsylvania, and prior to that he was had the position of Scientist at the Arms Control and Disarmament Agency, the US State Department, and was involved in conducting research to help with the arms reduction negotiations with the Soviets in Geneva. His current research is in decision-making, planning, conflict resolution and neural synthesis. He developed the Analytic Hierarchy Process (AHP) and its generalization to feedback, the Analytic Network Process (ANP) and its software SuperDecisions and co-developed the AHP software Expert Choice. He is currently on the Board of the DecisionLens Corporation which has developed new AHP software. The AHP/ANP are concerned with decision-making, weapons tradeoffs, and resource allocation. He has written more than 300 articles and 33 books on mathematics, operations research and decision-making. His latest books are Theory and Applications of the Analytic Network Process: Decision Making with Benefits, Opportunities, Costs, and Risks, and The Encyclicon: A Dictionary of Decisions with Dependence and Feedback based on the Analytic Network Process (with Müjgan Özdemir). He has consulted for many corporations and governments, and in 2005 was elected to the National Academy of Engineering.