The Therapist's Advertising and Marketing Kit [Paperback]

Laurie C. Grand (Author)

Book Description

Publication Date: February 11, 2002 | ISBN-10: 0471413402 | ISBN-13: 978-0471413400

All the tools you need to advertise and market your practice

The Therapist's Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and advertising materials, including:
* Yellow page, newspaper, and magazine ads
* Flyers and brochures
* Postcards and card packs
* Press releases and public service announcements
* Stationery and business cards
* Radio and TV ad scripts
* Web pages


A unique benefit of this book is the enclosed CD-ROM, which includes a portfolio of actual samples of all the contents--including the Web sites--formatted in Microsoft Word. This makes the process even easier for busy practitioners--you can choose the ones you like best, customize them to your needs, and put them to work immediately for your practice.

Now it's easier than ever to design a marketing effort that maximizes your practice's visibility, thanks to The Therapist's Advertising and Marketing Kit--a resource no psychologist, social worker, therapist, counselor, or any other mental health professional can afford to be without.

Editorial Reviews

From the Back Cover

All the tools you need to advertise and market your practice

The Therapist’s Advertising and Marketing Kit is an invaluable collection of ready-to-use marketing and advertising materials designed specifically for mental health professionals looking to manage and grow their practice. Designed to help everyone from the new to the more experienced practitioner, this unique, timesaving resource will help you successfully build your practice, showing you how to develop an effective marketing plan and presenting guidelines for creating numerous kinds of powerful marketing and advertising materials, including:

• Yellow page, newspaper, and magazine ads
• Flyers and brochures
• Postcards and card packs
• Press releases and public service announcements
• Stationery and business cards
• Radio and TV ad scripts
• Web pages

A unique benefit of this book is the enclosed CD-ROM, which includes a portfolio of actual samples of all the contents––including the Web sites––formatted in Microsoft® Word. This makes the process even easier for busy practitioners––you can choose the ones you like best, customize them to your needs, and put them to work immediately for your practice.

Now it’s easier than ever to design a marketing effort that maximizes your practice’s visibility, thanks to The Therapist’s Advertising and Marketing Kit––a resource no psychologist, social worker, therapist, counselor, or any other mental health professional can afford to be without.

About the Author

LAURIE COPE GRAND is a licensed marriage and family therapist, as well as the author of The Therapist's Newsletter Kit, The Life Skills Presentation Guide, The Marriage and Family Presentation Guide, and The Workplace Skills Presentation Guide (all from Wiley).

Product Details

• Paperback: 224 pages
• Publisher: Wiley (February 11, 2002)
• Language: English
• ISBN-10: 0471413402
• ISBN-13: 978-0471413400
• Product Dimensions: 11 x 8.5 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #118,835 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

33 of 33 people found the following review helpful:

1.0 out of 5 stars Rip-off alert, not what it claims to be..., September 5, 2004

By 

D.B. Satzine "Practitioner" (Raleigh NC USA) - See all my reviews

This review is from: The Therapist's Advertising and Marketing Kit (Paperback)

This book's claim for the CD is dishonest! The book is simply a compilation of sample ads with the claim that they are on the CD ready for your use, but THIS IS NOT TRUE. The cd has only a few lines of text for each ad, NOT the graphics or professionally designed material printed in the book and to be expected from the books self-promotion. Since the book advertises itself as a ready-to-use resource this is dishonest! As for instructional content it is limited to the first 3 pages which you can already see in the "look inside" feature. Buyers would be better served by any college marketing text or by browsing the phone book. Save your money !

31 of 31 people found the following review helpful:

1.0 out of 5 stars Don't Bother, June 21, 2004

By A Customer

Amazon Verified Purchase

This review is from: The Therapist's Advertising and Marketing Kit (Paperback)

Other than many examples of ads, this book offers very little. Being brand new to the marketing area, I was hoping for much more guidance. I can comfortably say that I know as much after having read the book as I did before I read the book.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Therapist Marketing, April 23, 2006

By 

Jeremy Castelino "Questor Coach" (Sydney, Australia) - See all my reviews
(REAL NAME)   

This review is from: The Therapist's Advertising and Marketing Kit (Paperback)

It is probably true that many therapists are not knowdgeable about marketing. The sample advertisments were excellent providing the basic material to commence thinking about strategy. Whilst I did expect to see finished layouts, the advertising content was included and would only have to be formatted into a completed advertisment. I was able to put my own touch on the layouts.
Jeremy Castelino