- File Size: 60049 KB
- Print Length: 68 pages
- Publisher: PureMatter (February 13, 2014)
- Publication Date: February 13, 2014
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00IFURF9Q
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #312,468 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
|Digital List Price:||$4.99|
|Print List Price:||$12.99|
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There is No B2B or B2C: It's Human to Human: #H2H Kindle Edition with Audio/Video
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|Length: 68 pages||Word Wise: Enabled||Optimized for larger screens|
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More About the Author
With more than 300,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
In January 2014, Bryan's first book "There is No B2B or B2C: It's Human to Human #H2H" rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer.
His second book just released July 2015, "Shareology: How Sharing is Powering the Human Economy", published by Morgan James Publishing, debuted on USA Today's Best-Selling Books Top 150 List.
In a unique sharing experiment conducted in his recent TED Talk @ IBM titled "Why Sharing is Reimagining Our Future", Bryan witnessed the true power of sharing when inspiration combined itself with reach and technology. The results were stunning - 21 million impressions in just 4 hours, spanning the globe to over 10 countries.
No stranger to lists, Bryan has appeared on many including Social/Content/Digital CEO and Global Marketing leader. Here are a few of note:
Top 50 Social CEOs on Twitter Globally - Huffington Post
Top 25 Influencer to Follow - Forbes
The 100 Most Influential Tech People On Twitter - Business Insider
#13 Top Social Selling Individual (PureMatter #44 Top Social Selling Brand) - Onalytica
Featured contributor on SocialMediaToday.com, Business2Community and IBM Social Business.
Hosts "From the Author's Point of View" author podcast series
Weekly Mondays at 12pm PST #H2HChat Live on G+ Hangout
Host of the PureMatter #Substance Luminary Video and Webcast Series.
Top Customer Reviews
Kramer says, "Near mass adoption of social media has put a magnifying glass on business. It used to be that brands sell more by pushing out a one-way conversation to their market. But now that social has enables countless global and public conversations, most brands are still struggling to express their distinctive voice and in figuring out how to engage in conversations with their key stakeholders instead of talking at them. In fact, many so-called social conversations are still thinly disguised sales pitches."
Companies are feeling three overlapping kinds of social fear, according to Kramer:
" • Fear of not using social media so they haphazardly jump in without a plan
or employees guidelines and rules.
• Fear of saying something wrong and getting criticizes so they don’t take part at all.
• Fear of candid feedback so they stick with one-way 'conversations' when they use social channels."
Also, he wrote, "I recently got to interview Jonathan Becher, CMO of SAP, on the topic of Social Business. He believes that Marketing has always been the glue in a company. But future marketing and future PR are two sides of the same coin. 'Social forces companies to break down internal barriers.Read more ›
|Length: 3:41 Mins|
In a phrase from the book itself, Bryan Kramer's ideas definitely are "crowd-worthy," and are sure to spark future success in the use of social media.
This means radical changes in the way companies operate. Top down doesn’t work anymore. When your customers are reaching out to you via social with a problem, they aren’t happy with standard responses. They want to hear from a warm body at your company who has their finger on the problem and who will do everything in their power to make it right as soon as possible. This kind of response can be what Bryan calls a “shining moment,” turning a dissatisfied customer into a fan and a fan into a raving fan. To carry this off, however, companies are going to have to empower their employees with social so that those who are close to the problem can interact with customers. Companies likeDynamicSignal are providing easy to use platforms that make empowering employees as advocates simple. I know, it’s scary, but it’s beneficial too. Brands who embrace social to crowdsource and to form one-on-one relationships are going to be more flexible, stronger players and ultimately winners in the market place.Read more ›
I consider myself to be well-versed in using social media for business and wrote five pages of notes as takeaway items from Bryan Kramer's book. It was a very educational read. Whether you are a local, passionate small business owner or the CMO of a Fortune 500 company, there are lessons to be learned in Human to Human. Well done Bryan!
Most Recent Customer Reviews
An essential read not only for Social Media professionals but for any digital marketer.Published 2 months ago by SurryElle
Bryan Kramer hits upon the central question for business in our time: Will marketers allow their work to become distant and automated, or will they use the new tools of digital... Read morePublished 10 months ago by Jonathan Cook
This book is truly a must read. I have read this book 4 times and each time I get better insight. Bryan has incredible insight to what truly drives business.Published 11 months ago by Eric Mitchell
Fantastic. Honestly, I get so tired of trying to explain how building these relationships is important. Read morePublished 16 months ago by Gwynn
Such an excellent read. It was short, concise and filled with revelation for all marketers and business leaders. Read morePublished 19 months ago by Michael Brito
The material was too sparse. The writing and delivery was boring, good thing that the book is a small book.Published 21 months ago by Amazon Customer
Bryan did a great job on this book.
Thank you so much for sharing your insights and those if your very influential friends.
A relatively short book but packed with exciting and explosive information. It is definitely a slam dunk! Great read #H2HPublished 22 months ago by Johnnie