Was There a Pepsi Generation Before Pepsi Discovered It?: Youth-Based Segmentation in Marketing [Hardcover]

Stanley C. Hollander (Author), Richard Germain (Author)

Available from these sellers.

Product Details

Hardcover: 176 pages
Publisher: Ntc Business Books (August 1992)
Language: English
ISBN-10: 0844234567
ISBN-13: 978-0844234564
Product Dimensions: 9 x 6 x 1 inches
Shipping Weight: 1.4 pounds
Amazon Best Sellers Rank: #3,609,751 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Stanley C. Hollander Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }