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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed! Hardcover – April 14, 2006
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From the Inside Flap
There's a Customer Born Every Minute reveals the lost wisdom of this great business pioneer. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the ten key business practices that Barnum developed and lived by.
But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; and now Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment.
Vitale reveals Barnum's genius for making money and highlights the tactics he used throughout his career as a newspaperman, politician, entre?preneur, promoter, and finally, as a showman. Plus, this new edition includes even more rare material by and about Barnum, including advertisements, photos, letters, an in-depth interview with the man himself, and the entire text of his famous speech, "The Art of Money Getting."
Far more entertaining than the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters—and one of the greatest business minds—in American history.
From the Back Cover
"Joe Vitale has created an entertaining, educational, and motivational manual—with the help of P.T. Barnum—that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery."
—Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win"
"If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here."
—Joseph Sugarman, Chairman, BluBlocker Corporation
"Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!"
—Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion
"I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for."
—Bill Harris, President, Centerpointe Research Institute
More About the Author
Top Customer Reviews
This book is more substantive and less "carrot-dangling" than some of Joe's other work. Jeffrey Gitomer provides the Foreword, and Vitale's book...coupled with Gitomer's own recent Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) (itself a "revised and updated" version of his "Patterson Principles of Selling," based on the late-1800s sales creed of the president of the National Cash Register Company), would nicely complement any modern-era sales volumes on your bookshelf.
I'm going out on a limb here and say that Joe probably reads his Amazon reviews. So, Mr. Vitale, here's my direct message to you.Read more ›
In this book, the author shows how to apply P.T. Barnum's principles to any kind of organization - a great value to us today. I love the fact that he has included some of the writings of Barnum because it will show people that he really was more than a "circus guy".
I'm also glad he dispels the myth that Barnum said, "There's a sucker born every minute." Of course, this was more likely said of Barnum one time when he was conned. Barnum, from all historical records, was an ethical man - a man of integrity. When he pulled one over on people, he let them know it. For example, he had a sign in his NYC museum that said, "This way to the Egress." Most people didn't know that an egress is an exit and they would pay, I believe 5 cents, to exit the museum. However, if anyone was upset, Barnum would refund them their money and let them back into the museum.
Ever heard of a "rain check". Mr. Barnum came up with this concept. You'll learn about all of his most important ideas in this book. I highly recommend it.
But to the person with an "eye for business", the phone is a tool to create business with.
To most people, the taxi, bus, transit, or pedestrian passing outside their window is nothing more than mere noise.
But to the person with an "eye for business", those passerby's represent an audience to present an offer to.
The book, "There's A Customer Born Every Minute" is a book that shows a person how to develop an "eye for business".
Every business owner, sales person, or employee can benefit financially from developing and refining their "eye for business".
As you go through this book, you'll see why so many businesses and people working in businesses struggle along at break-even - or even go out of business. More importantly, you'll find out how to ensure that you aren't one of them.
Perhaps the most important benefit of this book is that you'll learn how to discover and recognize new customers that you never realized existed before. Then, you'll see how to attract the attention of these new customers to you - and, how to bring them back to you again and again.
You'll gain insight into superior people skills - inspiring and motivating others to help you obtain your desires.
You'll discover why some people are destroyed by tragedy while others profit from it. You'll learn how to use setbacks, obstacles, and difficulties to catapult you to even higher heights.
Also, there are two bonuses that are particularly important to you. The first bonus is chapter three, "Barnum's Rules for Success in Business". While you are reading this, your eyes will be opened to the mistakes that you are making right now.Read more ›
Most Recent Customer Reviews
Joe Vitale did a great job in telling us about P.T Barnum and his life. More importantly he showed how to implement what Barnum did into our lives today.Published 12 months ago by Dad11678
A book I came across during my Masters courses. I bought the book. It was quite good. and helpful not just in my class but in my career.Published 15 months ago by Denise Miller
glad I got this book, the information I learned about Barnum was fascinating and if you're a marketer a must readPublished on February 18, 2013 by Linda J. Bennett
I was pleasantly surprised at the quality of this book. If you're looking for stellar ways to grow any business, look no further than this book. :-)Published on November 13, 2012 by Rob
Wow what a book.....just brilliant. P T Barnum was an absolute genius -- perhaps the greatest marketeer/ entrepreneur the world has ever seen. Read morePublished on September 18, 2009 by Malcolm B. Hales
I love this book. Joe Vitale generously shares the marketing mindset he learned from his study of P.T. Barnum... and it's all good fun! Read morePublished on May 23, 2009 by A. Caballero
This book is incredible; I couldn't put it down! it entertains as much as it teaches. The marketing ideas presented in it are priceless jewels and best of all I laughed while I... Read morePublished on May 21, 2009 by Tania Shopper
P.T. Barnum was a century ahead of his time when referring to marketing. Joe does a fabulous job of giving the true story and how to harness or copy the power of Mr. Barnum. Read morePublished on May 4, 2009 by Scott Sylvan Bell