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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed! Hardcover – April 14, 2006

ISBN-13: 978-0471784623 ISBN-10: 0471784621 Edition: Revised and Updated Edition

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There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed! + Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words + The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) From the Inside Out
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Product Details

  • Hardcover: 272 pages
  • Publisher: Wiley; Revised and Updated Edition edition (April 14, 2006)
  • Language: English
  • ISBN-10: 0471784621
  • ISBN-13: 978-0471784623
  • Product Dimensions: 0.9 x 6.3 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #904,321 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Famous entrepreneur and showman P.T. Barnum is perhaps best known today for having said, "There's a sucker born every minute." But, surprisingly, Barnum never said such a thing. In fact, he believed that there was a customer born every minute, and this belief—that everyone was a potential buyer—was just one of the many solid business principles that led him to a long and successful career.

There's a Customer Born Every Minute reveals the lost wisdom of this great business pioneer. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the ten key business practices that Barnum developed and lived by.

But this is much more than a retelling of old business wisdom. Barnum's business principles were straightforward, effective, and timeless; and now Vitale shows you how to apply and adapt those key principles to your own business. Whether you run an established company or plan to start your own entrepreneurial venture, these principles will help you achieve your goals. What worked yesterday still works today, even in the current fast-paced and highly competitive environment.

Vitale reveals Barnum's genius for making money and highlights the tactics he used throughout his career as a newspaperman, politician, entre?preneur, promoter, and finally, as a showman. Plus, this new edition includes even more rare material by and about Barnum, including advertisements, photos, letters, an in-depth interview with the man himself, and the entire text of his famous speech, "The Art of Money Getting."

Far more entertaining than the typical business book, There's a Customer Born Every Minute is both a practical resource packed with true business wisdom and a fascinating look at one of the greatest characters—and one of the greatest business minds—in American history.

From the Back Cover


"Joe Vitale has created an entertaining, educational, and motivational manual—with the help of P.T. Barnum—that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery."
Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win"

"If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here."
Joseph Sugarman, Chairman, BluBlocker Corporation

"Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!"
Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion

"I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for."
Bill Harris, President, Centerpointe Research Institute

More About the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called the "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large businesses. His other books include The Attractor Factor, There's a Customer Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret.

Customer Reviews

4.8 out of 5 stars
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Author Joe Vitale is a consummate expert on P.T. Barnum.
Well written, combining stories about Barnum with lessons leared.
Mark Wayman
This book was a great adventure to read and re-read for me.
Deborah Sue Hofmann

Most Helpful Customer Reviews

23 of 25 people found the following review helpful By Mike VINE VOICE on November 25, 2007
Format: Hardcover
I've reviewed The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out and Buying Trances: A New Psychology of Sales and Marketing on Amazon, and I stand behind what I wrote in each of those reviews. "There's A Customer Born Every Minute" is of a different stripe. This book is what you get when Joe Vitale sets aside his aggressive, non-stop self marketing campaign for a moment and delivers a rich thesis on one of the greatest salespeople to ever walk the earth. For the record, Barnum did not say "There's a sucker born every minute." The quote actually comes from one of his competitors...Google it and see for yourself.

This book is more substantive and less "carrot-dangling" than some of Joe's other work. Jeffrey Gitomer provides the Foreword, and Vitale's book...coupled with Gitomer's own recent Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) (itself a "revised and updated" version of his "Patterson Principles of Selling," based on the late-1800s sales creed of the president of the National Cash Register Company), would nicely complement any modern-era sales volumes on your bookshelf.

I'm going out on a limb here and say that Joe probably reads his Amazon reviews. So, Mr. Vitale, here's my direct message to you.
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23 of 29 people found the following review helpful By Tom Carpenter VINE VOICE on June 3, 2006
Format: Hardcover Verified Purchase
I have been a student of Barnum for more than ten years. I have an original signed copy of his autobiography and even an original copy of his book on money. The man was a marketing genius, but more so a creative master.

In this book, the author shows how to apply P.T. Barnum's principles to any kind of organization - a great value to us today. I love the fact that he has included some of the writings of Barnum because it will show people that he really was more than a "circus guy".

I'm also glad he dispels the myth that Barnum said, "There's a sucker born every minute." Of course, this was more likely said of Barnum one time when he was conned. Barnum, from all historical records, was an ethical man - a man of integrity. When he pulled one over on people, he let them know it. For example, he had a sign in his NYC museum that said, "This way to the Egress." Most people didn't know that an egress is an exit and they would pay, I believe 5 cents, to exit the museum. However, if anyone was upset, Barnum would refund them their money and let them back into the museum.

Ever heard of a "rain check". Mr. Barnum came up with this concept. You'll learn about all of his most important ideas in this book. I highly recommend it.

Tom Carpenter
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13 of 18 people found the following review helpful By Peter R. Wink on April 30, 2006
Format: Hardcover
If you have any apprehensions about buying Joe's book - trust me - buy it! This book is filled with excellent marketing advice that ANYONE or any business could benefit from. Direct marketing, publicity stunts, the internet, infomercials, networking, negotiating, mass marketing, publicity, Joe covers it all! In fact, he may be the most successful individual marketing on the internet today! Having known Joe for many years and being responsible for bringing him to Nightingale-Conant and producing "The Power of Outrageous Marketing" with him - I can tell you first-hand, he's not some so-called pie-in-the-sky wanna-be guru giving you advice that he does not follow. He walks his talk. Joe became a multi-millionaire following his own advice! Do you think a millionaire could teach you a thing or two? Not only is Joe a successful businessman - he's also a stellar humanitarian involved in too many causes to list here! Could you learn a thing or two from a well-known humanitarian? Joe is also wealthy physically as he lost almost 100 pounds following his own advice on fitness. Having worked with hundreds of authors during my tenure at Nightingale-Conant, I've never had another author have such a lasting impact on me. Not only was he the most credible author I ever worked with in eight years at Nightingale-Conant. He was the most fun, hard working, easy-to-get-along-with person. Not to mention a good friend! I personally own EVERY book Joe Vitale ever wrote, read his blog daily and read his monthly newsletter. After you buy his book, visit his website at [...] Tell him "Peter Wink" sent you! Best!
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14 of 20 people found the following review helpful By Lane Fox on July 6, 2006
Format: Hardcover Verified Purchase
To most people, their phone is a utensil for recreation and convenience - nothing more.

But to the person with an "eye for business", the phone is a tool to create business with.

To most people, the taxi, bus, transit, or pedestrian passing outside their window is nothing more than mere noise.

But to the person with an "eye for business", those passerby's represent an audience to present an offer to.

The book, "There's A Customer Born Every Minute" is a book that shows a person how to develop an "eye for business".

Every business owner, sales person, or employee can benefit financially from developing and refining their "eye for business".

As you go through this book, you'll see why so many businesses and people working in businesses struggle along at break-even - or even go out of business. More importantly, you'll find out how to ensure that you aren't one of them.

Perhaps the most important benefit of this book is that you'll learn how to discover and recognize new customers that you never realized existed before. Then, you'll see how to attract the attention of these new customers to you - and, how to bring them back to you again and again.

You'll gain insight into superior people skills - inspiring and motivating others to help you obtain your desires.

You'll discover why some people are destroyed by tragedy while others profit from it. You'll learn how to use setbacks, obstacles, and difficulties to catapult you to even higher heights.

Also, there are two bonuses that are particularly important to you. The first bonus is chapter three, "Barnum's Rules for Success in Business". While you are reading this, your eyes will be opened to the mistakes that you are making right now.
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