Customer Reviews

There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

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I've reviewed The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out and Buying Trances: A New Psychology of Sales and Marketing on Amazon, and I stand behind what I wrote in each of those reviews. "There's A Customer Born Every Minute" is of a different stripe. This book is what you get when Joe Vitale sets aside his aggressive, non-stop self marketing campaign for a moment and delivers a rich thesis on one of the greatest salespeople to ever walk the earth. For the record, Barnum did not say "There's a sucker born every minute." The quote actually comes from one of his competitors...Google it and see for yourself.

This book is more substantive and less "carrot-dangling" than some of Joe's other work. Jeffrey Gitomer provides the Foreword, and Vitale's book...coupled with Gitomer's own recent Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books) (itself a "revised and updated" version of his "Patterson Principles of Selling," based on the late-1800s sales creed of the president of the National Cash Register Company), would nicely complement any modern-era sales volumes on your bookshelf.

I'm going out on a limb here and say that Joe probably reads his Amazon reviews. So, Mr. Vitale, here's my direct message to you. You would provide greater value and a greater level of service to your loyal customers if you offered more stand-alone books such as this one and fewer items that are merely a conduit to purchasing your other products. Thank you for this book, and while your readers learn the lessons contained within, hopefully you will learn a lesson or two yourself.

The book also reprints Barnum's "The Art of Money Getting," a speech contained in his 1869 autobiography "Struggles and Triumphs," and "Barnum's Rules for Success," an article he wrote in 1852 which later appeared in the 1855 edition of his biography.

In closing, once again, I want to clearly state that this isn't an open invitation to begin accumulating the collective works of Joe Vitale. This book is an exception to the rule he's created himself. It's worth owning and I recommend it. Beyond this book, caveat emptor.

I have been a student of Barnum for more than ten years. I have an original signed copy of his autobiography and even an original copy of his book on money. The man was a marketing genius, but more so a creative master.

In this book, the author shows how to apply P.T. Barnum's principles to any kind of organization - a great value to us today. I love the fact that he has included some of the writings of Barnum because it will show people that he really was more than a "circus guy".

I'm also glad he dispels the myth that Barnum said, "There's a sucker born every minute." Of course, this was more likely said of Barnum one time when he was conned. Barnum, from all historical records, was an ethical man - a man of integrity. When he pulled one over on people, he let them know it. For example, he had a sign in his NYC museum that said, "This way to the Egress." Most people didn't know that an egress is an exit and they would pay, I believe 5 cents, to exit the museum. However, if anyone was upset, Barnum would refund them their money and let them back into the museum.

Ever heard of a "rain check". Mr. Barnum came up with this concept. You'll learn about all of his most important ideas in this book. I highly recommend it.

Tom Carpenter

If you have any apprehensions about buying Joe's book - trust me - buy it! This book is filled with excellent marketing advice that ANYONE or any business could benefit from. Direct marketing, publicity stunts, the internet, infomercials, networking, negotiating, mass marketing, publicity, Joe covers it all! In fact, he may be the most successful individual marketing on the internet today! Having known Joe for many years and being responsible for bringing him to Nightingale-Conant and producing "The Power of Outrageous Marketing" with him - I can tell you first-hand, he's not some so-called pie-in-the-sky wanna-be guru giving you advice that he does not follow. He walks his talk. Joe became a multi-millionaire following his own advice! Do you think a millionaire could teach you a thing or two? Not only is Joe a successful businessman - he's also a stellar humanitarian involved in too many causes to list here! Could you learn a thing or two from a well-known humanitarian? Joe is also wealthy physically as he lost almost 100 pounds following his own advice on fitness. Having worked with hundreds of authors during my tenure at Nightingale-Conant, I've never had another author have such a lasting impact on me. Not only was he the most credible author I ever worked with in eight years at Nightingale-Conant. He was the most fun, hard working, easy-to-get-along-with person. Not to mention a good friend! I personally own EVERY book Joe Vitale ever wrote, read his blog daily and read his monthly newsletter. After you buy his book, visit his website at www.mrfire.com. Tell him "Peter Wink" sent you! Best!

To most people, their phone is a utensil for recreation and convenience - nothing more.

But to the person with an "eye for business", the phone is a tool to create business with.

To most people, the taxi, bus, transit, or pedestrian passing outside their window is nothing more than mere noise.

But to the person with an "eye for business", those passerby's represent an audience to present an offer to.

The book, "There's A Customer Born Every Minute" is a book that shows a person how to develop an "eye for business".

Every business owner, sales person, or employee can benefit financially from developing and refining their "eye for business".

As you go through this book, you'll see why so many businesses and people working in businesses struggle along at break-even - or even go out of business. More importantly, you'll find out how to ensure that you aren't one of them.

Perhaps the most important benefit of this book is that you'll learn how to discover and recognize new customers that you never realized existed before. Then, you'll see how to attract the attention of these new customers to you - and, how to bring them back to you again and again.

You'll gain insight into superior people skills - inspiring and motivating others to help you obtain your desires.

You'll discover why some people are destroyed by tragedy while others profit from it. You'll learn how to use setbacks, obstacles, and difficulties to catapult you to even higher heights.

Also, there are two bonuses that are particularly important to you. The first bonus is chapter three, "Barnum's Rules for Success in Business". While you are reading this, your eyes will be opened to the mistakes that you are making right now. The second bonus, is Barnum's speech / book, "The Art of Money Getting". Years ago, I invested well over $10 to buy this book - and it was worth far more than what I paid for it. But, you get it FREE with this book.

In relation to this book, there are only two ways you can go wrong. One, decide not to buy it. Two, buy it but never read it.

On the other hand, if you buy it and read it, you cannot go wrong. Your life and your business cannot help but benefit from your one decision to buy and read this book.

I have to admit, while I've read reviews that made incredible claims about the results people have experienced in short periods of time, I'd never had that experience myself...until now.

Less than 48 hours after having received my book, I had used just one of the many methods to get over $300 worth of FREE advertising. Is this a fluke? Hardly. Because of the win/win situation this method creates, it can be used successfully day after day. I'm certain I'll never pay for advertising again.

This book is not only chock full of useful ideas and methods for making your business or product/service BOOM, it's also an utterly fascinating read. P.T. Barnum is one of those guy's you'd have love to have met in person, and after reading Joe's book, you'll feel like you have.

Wow what a book.....just brilliant. P T Barnum was an absolute genius -- perhaps the greatest marketeer/ entrepreneur the world has ever seen. Thanks Dr Joe for sharing your story about this fascinating man.....its not hard to see why you are one of the world's foremost experts on the great P T Barnum. If you want to create a super successful business its so simple..."Just copy what Barnum did, TO THE LETTER"

Highly,highly recommended book.....fantastic !!

The first book that I read from Dr. Joe Vitale is the E-Code, since then, I will not miss Dr. Joe Vitale book, because of the insight, and the inspiring content that Dr. Joe Vitale always bring to our attention.

In a world where information is flooded, Dr. Joe Vitale, again show us the limit is just within your imagination.

There is no reason we CAN NOT be successful in what we do if we apply what we read in Dr. Joe's book.

To your success Always
www.myTopValue.com from Indonesia

This book was a great adventure to read and re-read for me. The business principles used by P.T. Barnum over 100 years ago are still very much applicable and appropriate for today. Keeping his (Barnum) focus and positive attitude in the face of adversity gave me pause to reflect on my own business experiences and challenges. Joe Vitale did an excellent job of researching and presenting the material. I highly recommend this book.

P.T. Barnum was a century ahead of his time when referring to marketing. Joe does a fabulous job of giving the true story and how to harness or copy the power of Mr. Barnum. You will learn about marketing and salesmanship in a refreshing way that does not make P.T. look like a creep but respects him for the great businessperson he was. Be ready to take some notes and learn a bunch.

Book opinions can be pretty subjective - one person loves it, one person hates it. Who to believe?

I read a ton of books on marketing, sales, business biography, personal development, etc. In general, I try to find a few tasty morsels from each book... "one good idea" to be worth the price of the book.

Reading this book was like going through a buffet - with tons of great ideas, and insight into business; both in history, and how those lessons are aplicable today. In fact, I recieved a few concrete ideas which I'm acting on, which will I'm sure result in hundreds of thousands in income to me in the next couple years.

The old adage - you can lead a horse to water, but you can't make em drink is true. Joe Vitale can expose a great idea or piece of advice, but if one doesn't take action, what good is it?

For $15? good value - read the book with a pen / highligter in hand, and make notes - and take action on those ideas.

Knowledge is not power - knowledge is potential power. Action has power - so take action on the knowledge.