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2 of 2 people found the following review helpful:
5.0 out of 5 stars This way to the Egress...., December 3, 2007
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
"There's a customer born every minute" is a fascinating look into the life and business practices of Americas Greatest Showman, P.T. Barnum. The creativity he showed is a recipe for success and happiness every person should strive to attain. Some ideas he had were going bigger than anyone else, creating a buzz, and utilizing the media for publicity. I learned many intrersting things through Mr. Vitales research into this fascinating man. This book was put together nicely, easy to follow, and packed with great information on some many aspects of life and business through the eyes of Barnum. Well Done!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Every marketer should read, August 20, 2001
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
I bought copies of this book for myself and my entire business team.

Hey Joe, print some more I have more customers for you!

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4 of 6 people found the following review helpful:
5.0 out of 5 stars The Only Marketing and Promotion Guide You'll Ever Need!, August 24, 1998
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
A Message to All Serious Promoters:

Joe not only will teach you P.T. Barnum's business tactics. He gives you a ten-step formula based on those tactics that you can use to promote any business.

I'm using these skills to promote several different business ventures as well as promoting for Nightingale-Conant Corporation. This 10-step process works!

This book is must reading for anybody who is seriously trying to promote any business.

Spend the 15 bucks and get this book as soon as possible!!!!!!

Peter Wink - Marketing Manager - Nightingale-Conant Corporation

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2 of 4 people found the following review helpful:
5.0 out of 5 stars Want to be outstanding amongst competitors?, February 17, 2003
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
In todays world there is so much of competition in business and its becoming harder and harder for people to carve their niche in the market area. But by applying the 10 rings of power in your business, you can become more recognizable and increase your profits. These 10 rings of power helped P.T. Barnum earn millions of dollars in the world of no technology. And these 10 rings of power can make you a rich person too. By this book now and read it. But dont stop there. Be sure to apply the 'rings of power' in your business and see your company grow.
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2 of 4 people found the following review helpful:
4.0 out of 5 stars Successful business starts with this book., June 24, 1998
By A Customer
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
P.T. Barnum was living proof that to be big you not only had to think big but you had to act big. He was the master of showmanship and Joe Vitale brought his secrets to life. If you want to know how to explode your business you have to be willing to be bold and step out of your comfort zone. This book will show you how...
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2 of 4 people found the following review helpful:
5.0 out of 5 stars Well researched, well written.Information packed!, January 21, 1998
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
Valuable marketing information that has been "lost" and forgotten was brought back to life. There is marketing information here that can be applied to large and small businesses. Within the first few minutes of having this information I had two marketing ideas I could use for my business and one idea for two friends businesses. This is a must for anyones marketing library.
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0 of 1 people found the following review helpful:
5.0 out of 5 stars Vitale does it again!, September 3, 1999
By A Customer
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
Joe Vitale does at least three things better than just about anyone: 1) He makes people rich. 2) He makes people famous. 3) He writes books that show you how to do it now! This is his best book to date and will go down as a classic! Get it now and Joe will do for you what he does for everyone! Kevin Hogan, Author of The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
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3 of 6 people found the following review helpful:
5.0 out of 5 stars "Incredible, engaging and very well written!", January 6, 2002
By 
Cody Horton (Golden, CO United States) - See all my reviews
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
I found this book to be entirely fascinating and engaging. I couldn't put the book down. Joe Vitale has done a supurb job of of conveying the essence of P.T. Barnum and then translating the information into a way we can all use to further our marketing expertise. Run do not walk to get this book and all of Joe's other books! Cody Horton - Author of "Consciously Creating Wealth" & "The High Magic of India".
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3 of 6 people found the following review helpful:
4.0 out of 5 stars Vitale ... a page from Barnum, May 15, 2000
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
I read the other reviews and feel that Joe has taken a cue from Barnum on cross-promotions and networking. Pump me and I'll pump you. Nevertheless, they're basically right. A great bio on Barnum and a effective template for professional success. I'm an advertising creative director so I can vouch for Barnum's tactics and Vitale's insights. And I'm also a teacher of the history of advertising so Joe helped me a lot in dispelling Barnum myths. He was truly ahead of his time in marketing/promotions/advertising.

A great, fun book and an easy read.

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4 of 8 people found the following review helpful:
5.0 out of 5 stars Long time Barnum fan, Instant Vitale fan!, October 18, 1999
By A Customer
This review is from: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success (Paperback)
This book is an absolute must for adding to your business library. But it's more than a book it's a marketing tool kit. If you doubt that PT's techniques apply today just read page 7, Vitale's ideas on copywriting in chapter 7 should be posted above your computer every time you attempt to write.

The punch in my gut though was `the best marketing tool on earth' which you can find on page 120. I highly recommend this book no matter what type of business or service you are marketing. Read this book with pen and paper ready...you'll need them!

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