There's a Fine Line Between a Groove and a Rut: How to Avoid a Sales Slump and Re-Energize Your Marketing Team [Paperback]

G.D. Kittredge III (Author)

Book Description

Publication Date: August 22, 2005

Learn how to "maintain a selling GROOVE, while avoiding a selling RUT" in this powerful book on successful sales and marketing strategies. Speaker and author George Kittredge instructs small business owners, sales managers, and anyone who sells professionally, on how to turn prospects into customers. There's a Fine Line Between a GROOVE and a RUT offers easy to understand tips and techniques on how to attract those first clients and how to get others talking about your business. Other books tell you what you should do. This book shows you how to do it. Using real world examples and simple training exercises, you'll learn:
- the 8-step Selling Agenda
- the 10 Fine Line Rules for successful selling, and
- the 21 Fine Line Indicators that a peak performer is slipping toward a rut.

Editorial Reviews

Review

Fine Line Rule #3 paid for the book for me. ...Your "mental picture" technique is perfect! ...already using it. Thanks! --Rick Crawshaw, RAC Leadership, Rochester, NY

Very powerful stuff! ...simply and easily explained. ...key rules were direct and effective. ...a valuable resource for years to come. --Stephen Marsh, Threshold Sound & Vision, Los Angeles, CA

About the Author

G.D. Kittredge brings more than 25 years of successful sales and marketing experience to you in There's a Fine Line Between a GROOVE and a RUT. "Maintaining a selling groove and avoiding a selling rut is a constant challenge," George tells his readers. "Success is recognizing where that fine line is and knowing how to stay above it." George has held positions ranging from branch manager, to Regional Vice President, to Vice President of Corporate Development. He's also worked with small businesses and individual entrepreneurs. Today he works through a national non-profit agency conducting seminars and workshops in sales and marketing.

Product Details

• Paperback: 146 pages
• Publisher: WME Books (August 22, 2005)
• ISBN-10: 0976530449
• ISBN-13: 978-0976530442
• Product Dimensions: 8.5 x 5.7 x 0.5 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #6,767,341 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars This new edition is NOT out-of-print!!!, October 13, 2005

By 

T. Collins (Rochester, NY, USA) - See all my reviews
(REAL NAME)   

This review is from: There's a Fine Line Between a Groove and a Rut: How to Avoid a Sales Slump and Re-Energize Your Marketing Team (Paperback)

Kittredge has written a wonderful book on sales and marketing, from a very practical perspective. It is aimed at small business owners and sales/marketing managers, not academics or theorists. Clearly written and entertaining, as well as informative.

It's filled with real-life examples, tips, role-playing exercises, and valuable checklists. The chapters are organized around the 10 Fine Line Rules and teach you how to create your own "Selling Agenda" to make all your selling opportunities more relaxed and effective.

You can also contact the author through his blog, [...], for more information about the book and his favorite topics.