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100 Things Every Presenter Needs to Know About People Paperback – May 14, 2012


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Editorial Reviews

Review

“if you want to make powerful presentations, you need to know how the brain works and how people think. This beautiful book by Susan Weinschenk will go a long way toward ridding the world of dull and boring presentations!” --Garr Reynolds, Professor and best-selling author of Presentation Zen and The Naked Presenter

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today, and her own blog at her website: theteamw.com/blog.
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Product Details

  • Paperback: 272 pages
  • Publisher: New Riders; 1 edition (May 14, 2012)
  • Language: English
  • ISBN-10: 0321821246
  • ISBN-13: 978-0321821249
  • Product Dimensions: 7 x 0.5 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #111,454 in Books (See Top 100 in Books)

More About the Author

Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes books about applying psychology to the workplace.

While working on her Ph.D., Dr. Weinschenk conducted research on the left and right half of the brain. She was a college psychology professor at State University of New York (Oswego) and then began consulting. Early in her career she focused on applying cognitive psychology (how people think, remember, perceive), to make technology more usable. Recently she's gone back to her neuropsychology roots, studying the newest brain science and research on unconscious mental processing -- decision-making, persuasion, and emotion.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.

Susan founded and runs the Weinschenk Institute, LLC in Wisconsin (USA), where she lives with her husband. Her two children are grown and "launched". When not teaching, speaking, writing, or blogging, Susan performs in community theatre, sings jazz, reads books, and watches movies.

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By V. Lewis on August 24, 2012
Format: Paperback
100 Things Every Presenter Needs to Know About People
100 Things Every Presenter Needs to Know About People
by Susan M. Weinschenk, Ph.D.

Book Review by Veda Lewis

Imagine that you are preparing to give the most important presentation of your life. For a week prior to the event you will be sequestered on a desert island then picked up by the cruise ship where you will make your presentation. You are informed about your audience and provided with information on the meeting room environment. However, you may only take one book with you to prepare. I recommend 100 Things Every Presenter Needs to Know About People by Susan M. Weinschenk, Ph.D. This book does an excellent job in delivering a concise, compendium of what you need to know.

As a presentation geek, I have read many of the leading authors, such as Nancy Duarte, Garr Reynolds, Bert Decker and many others. They are all strong in their own right. In comparison, Dr. Weinschenk's book gets right to the point on each of the 100 things without taking more than two or three pages to get there. It brings together a wide range of material in a small package.

The book is divided into ten sections, ranging from how people learn, getting and keeping people's attention, motivating action, listening and visual guides, environment concerns, emotion, reaction, decision-making, and crafting your prez and a 90-day improvement plan.

In each of the 100 mini-chapters, you learn how to use psychology to be a better presenter. In a pinch, you could take the handy takeaways included in each chapter as a cheat sheet reminder.
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3 of 3 people found the following review helpful By Cathys on August 26, 2012
Format: Paperback Verified Purchase
I really enjoyed Susan approach to presentations. It was broken down in to bite size pieces and then put back together. I wish Susan would have used other examples vs her own website experience people need to be able to relate to a story so 2 -3 examples would have make this book a greater success in by book. Thank you Susan for your approach and knowledge.
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8 of 11 people found the following review helpful By Marcel Oudejans on June 9, 2012
Format: Paperback
As a professional speaker & magician who has a keen interest in the subjects of attention, marketing & communication, I would highly recommend this book. The information & advice revealed is up-to-date& practical. I have no hesitation recommending it to my professional colleagues who I am certain would agree.
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1 of 1 people found the following review helpful By Sergey Ryzhavin on September 7, 2013
Format: Kindle Edition Verified Purchase
I've read Susan's books before, so I've already know most of this tips, but all takeoffs were new and I've read few really precious advices about how to influence people through presentations.
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1 of 1 people found the following review helpful By Lloyd T. Dillard on August 30, 2013
Format: Kindle Edition Verified Purchase
The format of the book is sharp and to the point with great examples and how to. For the price if you get 10 new and useful ideas the book is well worth it. The book is written by someone show know the business.

Tom D
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1 of 1 people found the following review helpful By Mick on October 2, 2013
Format: Paperback Verified Purchase
Any person who is going to subject their associates to a PowerPoint presentation should be required to read this. Practical stuff.
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Each of the 100 points made in this book is backed by current psychological research. Even on "known" facts the author adds a new spin on its application, but perhaps more useful is some of the conventional wisdom this refutes (such as "tell 'em what you are going to tell !em, tell 'em, then 'em what you told 'em" - disproven here). I value the references provided; nice to have more than just the author's opinion. Well done!
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2 of 3 people found the following review helpful By Aprille on November 13, 2014
Format: Paperback Verified Purchase
great concept and I was excited to get it but it was so technical I got bored
I'm a business person, my clients and friends are business people
We don't want psychology lessons, we just want to know what we can do better
Didn't seem really as geared toward giving useful tips as it did teaching theory
Disappointed
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