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21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals Paperback – April 24, 2007

ISBN-13: 978-1427750600 ISBN-10: 1427750602 Edition: 2nd

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Product Details

  • Paperback: 240 pages
  • Publisher: Kaplan Publishing; 2 edition (April 24, 2007)
  • Language: English
  • ISBN-10: 1427750602
  • ISBN-13: 978-1427750600
  • Product Dimensions: 0.5 x 5.7 x 8.6 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #319,894 in Books (See Top 100 in Books)

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Customer Reviews

It's a book that is easy to read, formatted well, priced right and even entertaining.
T. Tom
I think this book should be required reading for any new real estate agent, or anyone contemplating a career in real estate.
Courtney Thompson
I imagine some will buy it looking for a way to riches, which this book is NOT about.
Gary Frimann

Most Helpful Customer Reviews

350 of 354 people found the following review helpful By Gary Frimann on December 20, 2002
Format: Paperback Verified Purchase
I am a liccensed CA Real Estate Broker. I ordered the book after I had read a positive review about the book from newspaper real estate columnist/investor/attorney, Robert Bruss. Bruss has never steered me wrong, and I highly respect his opinions.
This book is the MOST straightforward, no BS, book I have read yet about any aspect of the business. I tip my hat to the author, who himself is a real estate columnist, for digging up the information... The truths are universal in this business (which is scary/weird), but I feel that anyone who is starting out in this business MUST read this book so you know what to expect, as I cannot think of any other business that chews up and spits out people so quickly. I imagine some will buy it looking for a way to riches, which this book is NOT about. It is about understanding how the business really works and what to expect, thereby giving one an edge against any disappointment and discouragement a "green" agent will surely feel in the first 18 months of this business. The dropout rate is high, and I think the author offers much encouragement. There has been so much stuff written about selling real estate, and all the "pump up" stuff to keep one motivated, but this book is not about that at all. This book would make an excellent gift to anyone who just passed their Real Estate test and is willing to take the plunge into a business where, quite frankly, every day that you wake up, you are seeking work! After reading it, you won't feel so distraught at the bumpy road which lies ahead.
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83 of 87 people found the following review helpful By T. Tom TOP 500 REVIEWERVINE VOICE on May 17, 2003
Format: Paperback Verified Purchase
I would have to agree that this is a great no-nonsense book for anyone interested or involved in Real Estate to any degree. I would go further and recommend it for anyone interested in business in general. It has lots of useful and truthful information and you don't have to specifically be in the field of Real Estate to benefit from it. This book will let you know if Real Estate is for you, or that it is not for you. It will tell you what you can expect and what you will need to pay attention to in order to be successful.
Even if you are just a curious outsider, you will gleen some insight into the realities that Realtors and business people in general face. It's a book that is easy to read, formatted well, priced right and even entertaining. Equally beneficial for Realtors already in the busines, those studying for their license, people wanting to buy or sell a home, or lost unemployed souls like me who don't know what the heck to do to make money.
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40 of 41 people found the following review helpful By Just getting started on June 17, 2005
Format: Paperback
I am just got my license, and I can tell you, alot of the 'how to be successful in real estate in your first year' and from the various seminars I have attended, they all basically say the same thing - Market yourself, prepare for the rough patches, work, work, work to see results. Nothing really earth shattering or inspiring.

But I liked this book because of it's honesty. Alot of what you hear and read in other books, on how to market your self and get leads - this book breaks it down based on surveys from people who have been in real estate for awhile and are successful.

It tells you which methods they found to work, and how often the others did or did not work for them. Gives you a good idea of which way you want to go, instead of you trying to do doing everything you all at once and spending all that time and money- only to see minimal results.

It also talks about the ruts and dry spells real estate agents get into, and the reasons why as many as 70% of new real estate agents drop out in their first year, and how not to let that happen to you. It also points out some of the smallest (common) mistakes that you could make as a real estate agent - and lose your license!

All in all this is a good book for the new agent. I have been starting off slowly, learning as I go. And I can honestly say this book definitely parallels to some of the stuff I have already done, and just as the books said happened more than not-some of the stuff I did turned up very little to no results.

Wish I would have read it before I got started.
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29 of 31 people found the following review helpful By A Customer on February 19, 2004
Format: Paperback
This is the first book you should read if considering entering into real estate. Some of the personal stories are scarey yet true, but are important to face before entering a new career.
A lot of other books are "rah, rah, you can do it" hype. This is one book that speaks about the sucesses and failures from a personal perspective. I have now read it twice once for pleasure and once to take notes! This book really does speak of the things your broker will never tell you.
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16 of 16 people found the following review helpful By D. Dantzler on October 3, 2004
Format: Paperback
I am a new C.A. Real Estate Licensee and found this this book to be very helpful. One of the hardest parts of any business is joining the race once it has began. Author Frank Cook provides critical information on marketing-your-self, what to do if your asked to commit crimes and expectations. As well as, practical advise on new way of looking at attorneys, to tech or not to tech and continuing education. This was valuable information that was easy to understand and apply. A great follow-up book to "21 Things I wish my broker had told me" is The Millionaire Real Estate Agent by Gary Keller.
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