Customer Reviews

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign

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I have a passing knowledge of creating web pages and reading of blogs but did not understand how a business or a person should use the tools to create a Web presence.

The author and publisher created an easy to understand book of specific information and a well organized process which one can follow to venture into the Social Media world. The cross reference links in the presentation is very useful in maintaining the reader's focus.

As I begin the process, this book will be a key reference tool and removes much of the mystery of the tools of Social Media Marketing.

Excellent resource for my library and future efforts.

An eye-opening look at marketing with social media. This not only describes how businesses today are using Facebook, twitter, and LinkedIn to their advantage, it sets forth a plan of action. Beyond getting set up on sites and actually starting your social media campaigns, it shows you how to keep track of your success, which was a key point for me since I already know how to use these sites, just not with Peck's expertise. A major focus of the book is also creating your own website (there's a huge chapter on this broken down into several sections). This is explained in very basic terms.

My favorite chapter is titled "Building an Online Identity" and it goes through the how-to of establishing yourself on the Internet, which I've found can just be a black hole if you don't do it right.

Overall, a nice introduction to social media marketing.

>>>...Simply having a Social Media Presence is not enough!!!...Our Tweets, Websites, Blog Posts, and Social Networking Pages, etc. can build our Business, etc.---or sabotage it!!!...>>> We must do our Homework!!!...>>> Study these 100 Questions that cover 15 Chapters, 284+ pages of Critical Social Media Marketing Information, etc. before and during our Social Media Campaign!!!...
>>>..."Think Before You Engage" from David Peck, Social Media Authority, Author, etc., is Direct, Concise, Rich, 2011/2012 Knowledge, Context & Content that starts with a Dedication, About the Author, About the Technical Editor - Barry Moltz, TeamDavidPeck Credits, Acknowledgments, Contents, Foreword from Renown Authority, Author, etc. - Brian Solis ( The End of Business as Usual and the Beginning of a New Era of Connected Businesses, How We Got Here, The Sky Is Not Falling;It Rains With Opportunity ) & Introduction Sections!!!...Ready, Let's Roll!!!...
>>>...Chapter 01 - Planning a Brand - 7 Questions.
>>>...Chapter 02 - Building an Online Identity - 4 Questions.
>>>...Chapter 03 - Choosing the Right Social Networks - 3 Questions.
>>>...Chapter 04 - Creating a Website - 8 Questions.
>>>...Chapter 05 - Making a Website Social - 16 Questions.
>>>...Chapter 06 - Twitter - 6 Questions.
>>>...Chapter 07 - Facebook - 13 Questions.
>>>...Chapter 08 - LinkedIn - 6 Questions.
>>>...Chapter 09 - Other Key Social Media Websites - 4 Questions.
>>>...Chapter 10 - Getting Found Online - 5 Questions.
>>>...Chapter 11 - Monitoring an Online Brand - 3 Questions.
>>>...Chapter 12 - The Real World - 6 Questions.
>>>...Chapter 13 - Dealing with Difficult Situations - 6 Questions.
>>>...Chapter 14 - Creating a Social Media Strategy - 9 Questions.
>>>...Chapter 15 - Evolving a Brand - 4 Questions.
>>>...Chapter 15 - Question 100 - "Where Do I Go From Here?"...It's time to start implementing what WE have learned!...Since WE know what Social Media is & how WE can include it in our Marketing efforts, WE now take our Strategy developed in Chapter 14 and start putting it into Action!!!...Our Actions & Choice of Actions are Up to US!!!...>>> Remember, Time Is Of The Essence!!!... -Make Time A Friend!!!... -Carpe Diem / Seize The Day!!!...Michael!Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign