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Think Better: An Innovator's Guide to Productive Thinking Hardcover – September 26, 2007

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Editorial Reviews

From the Back Cover

Want to Outsmart the Competition? Learn how to Think Better.

“Marvelously choreographed and insightful... A treasury of powerful ideas for anyone who wants to boost their own brand equity and contribute mightily to their company's success.”-Andy Boynton, Ph.D., Dean, Carroll School of Management, Boston College, and author of Virtuoso Teams

“If you want success in your career, in your business, or in your life, Think Better is for you. Buy it, read it, and don't look back.”-Roger J. Burns, Worldwide Partner Mercer Human Resource Consulting

“Brilliant, thought-provoking, easy-to-read, this book is one of the best creativity books I have read in 30 years. Buy it, read it, and change your life!!””-Arthur B VanGundy, Ph.D., Professor of Communication, University of Oklahoma, author of Getting to Innovation

“Get copies for everyone you work with, talk about it together, and then get on with inventing your future. This book will show you how.”-Ian Percy, author of The Profitable Power of Purpose

“A practical guide to the power and importance of productive thinking that should be read by everyone. Use it to unlock the full creative power of your mind.”-Glenn Bishop, Director, Engineering, Yahoo! Europe

“Tim will get your gray matter in an uproar. I can't stop thinking about Think Better. But you should. Stop thinking about buying this book and go buy it…NOW.-Stephen Shapiro, author 24/7 Innovation

“More than worthwhile - a must.”-Roger von Oech, author A Whack on the Side of the Head

About the Author

Tim Hurson is a founding partner of thinkx intellectual capital (, a firm that provides global corporations with training, facilitation, and consultation in productive thinking and innovation. He's both a faculty member and Trustee of the Creative Education Foundation, and a founding director of Facilitators Without Borders.


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Product Details

  • Hardcover: 300 pages
  • Publisher: McGraw-Hill; 1 edition (September 26, 2007)
  • Language: English
  • ISBN-10: 0071494936
  • ISBN-13: 978-0071494939
  • Product Dimensions: 6.2 x 1 x 9.1 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (61 customer reviews)
  • Amazon Best Sellers Rank: #166,819 in Books (See Top 100 in Books)

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More About the Author

Throughout his career, Tim has helped Fortune 500 and FTSE 100 organizations in the US, Canada, and the UK create innovation, marketing, and new product development programs. In the process, he's seen how barriers to creative and productive thinking are also barriers to success -- for individuals and for groups.

He is a sought-after international speaker, having addressed audiences in 32 countries on five continents. He speaks regularly about how to use the principles of productive thinking to manage change rather than be swamped by it.

Tim is the founding partner of ThinkX Intellectual Capital, a firm specializing in helping organizations explore and implement innovative solutions to a wide range of challenges. ThinkX trains, facilitates, and coaches executives in the US, Canada, Mexico, UK, France, Australia, Korea, Saudi Arabia, and Singapore. Tim is also a founding director of Facilitators Without Borders, a not-for-profit offering the same services to charitable organizations and communities in need.

Think Better: An Innovator's Guide to Productive Thinking is its third English-language printing and has been translated into six languages.

Customer Reviews

Most Helpful Customer Reviews

108 of 114 people found the following review helpful By Jeffrey Phillips VINE VOICE on November 21, 2007
Format: Hardcover
I received a new book to review called Think Better. The subtitle is "An innovator's guide to productive thinking" and the book was written by Tim Hurson from Thinkx.

There are a LOT of new books on innovative thinking, or just innovation in general, so I was a little leery of another book, but I found this one to be very insightful and useful. There's a lot to like, and a lot to use, in this book, whether you happen to hail from the consulting and services oriented side of innovation, or are just starting out and want your internal corporate team to become more productive innovative thinkers.

I'll admit to being a bit jaded, and the first few sections of the book offer more of a history lesson about innovation and innovative thinking than I felt necessary, but for those approaching the topic for the first time, the concepts of the monkey mind and gator brain are compelling, since they demonstrate that our current methods of thinking avoid risk and most often simply react to threats or patterns. The book starts to get really interesting in the fourth chapter, which deals with resisting the urge to quickly arrive at an answer. Instead, the book encourages us to "Stay with the Question". In his approach, Hurson sucks us in, peeling the onion a little at a time and getting agreement, till we are in violent agreement that we must change drastically. Then he rolls out section three of his book, which outlines a process for creative and innovative thinking, supported by a number of simple but powerful tools.

The phases describe a method to generate better ideas, use some divergent then convergent thinking to stretch them, then move on to evaluate and determine which ideas should be considered for evaluation.
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52 of 53 people found the following review helpful By A. Michaelides on March 21, 2008
Format: Hardcover
Tim Hurson's "Think Better" is not a treatise for armchair philosophers but an action-packed thriller, an exciting travel guide from theory to practice.

Productive thinking, Hurson argues, generates new things, as opposed to reproductive thinking, which refines what is known. It is the deliberate search for breakthrough rather than incremental change and it is powered by the alternation of creative and critical thinking.

The book presents a model which includes a rigorous method and superb practical tools and techniques that have been designed, developed and successfully tested in real life by the author. In the process, thinkers are urged to balance facts and feelings, information and imagination, aspirations and action and persevere through the "third third" of the brainstorm - that final stretch where the really great ideas emerge.

The clear writing style and the well-organized content are enhanced by quality story-telling that gives the book soul, with true stories (hospitals, insurance companies, furniture, space travel) as well as imaginary ones (how an airline might make its middle seats attractive).

Tim Hurson has clearly done a lot of productive thinking about productive thinking in this contemporary and comprehensive work, which constitutes a major contribution to the literature of creatively confronting challenges.
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68 of 71 people found the following review helpful By Robert Alan Black on March 15, 2008
Format: Hardcover
THINK BETTER by Tim Hurson is a thorough presentation of highly useful working tools for creative idea generation to creative problem solving.

Though I have been teaching the Osborn-Parnes Creative Problem Solving Process Model since 1978 I learned many things through the complete presentation that Tim makes in THINK BETTER.

In the book he provides his interpretation of the OP CPS Process and adds several excellent tools to make the OP CPS Process more effective in either workplace or personal problems.

This is an excellent book for people who are trying to learn much about how to use a complete process fro examining challenges, generating ideas, narrowing down those ideas into potential solutions and developing workable plans and to go through a planning process in order to increase the potential results.
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36 of 36 people found the following review helpful By Marc Brandeis on October 9, 2007
Format: Hardcover
Loved the book! Normally I putter about with business and creativity books, read a chapter here and there, put it down, pick it up a week later.

I read Think Better in two days. It was engaging, witty, and fun but still with a lot of substance. I'm a professional academic with four graduate degrees so you'd think I know a lot about thinking. Turns out I also had a lot to learn! Whether you want to use the whole process Mr. Hurson has created or steal an idea here and there, this is a wonderful sourcebook. Buy it. Read it. You won't be disappointed.
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48 of 50 people found the following review helpful By Anne Manning on October 31, 2007
Format: Hardcover
I'm struggling with a problem right now. In fact, you could say i'm in the dark days - trying to figure out how to make a business initiative work - or, alternatively, whether to walk away from it completely. Tim's book helped me. It arrived in my life at the right time and it's philosophy, ideas and exercises are helping me resolve my challenge.

The book is based on a fundamental principle: that success is based more on how we think than what we think we know!

Reading the book reassured me that thinking and feeling my way through a problem is, indeed, hard. It's so hard that I want to avoid it altogether. Tim tells stories about how our minds succumb easily to distractions, reflexive action, and previous patterns. And that, hard as it is, it's important to stay in the question - and keep asking questions - until the mind can see a lot of answers and decide which one's are worth pursuing and improving. These reminders are both inspiring and reassuring in a time of problemsolving.

Tim's book offers more than deep insight. It gave me some specific strategies and exercises I could apply to my own challenge.

And I also love his use of language. He provides a Glossary at the end of the book that summarizes some of the language he applies to more productive thinking. He talks about the Imagined Future (the IF world), how to "power up" a solution, and how to brainslip (silent brainstorming). If we all just encorporated some of his language into our worlds, we'd find ourselves solving our most challenging problems - in a more successful and satisfying way.
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