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The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain
The book's content is great. Yet the book I received is a bit too old with water marks on all the pages that smelled like old pet pee.Published 2 months ago by Nam Tran
Silly me did not need it. I had already had my website built by the time I made the purchase. Sure it would help anyone who is in the process of building onePublished 5 months ago by FonePedlar
Everything was fine with this transaction. Item was as described, and I received it in a timely way. THank youPublished 6 months ago by Barbara Maniaci
Excellent book. A must have. I rated 4 stars because the back cover had a part cut out.Published 6 months ago by Mario
A must read. The web would be a better place if more web administrators and marketers read this book.Published 10 months ago by Darcy
After this book arrived, I realized it was the first-edition, which I assumed would make it woefully outdated in our fast-moving digital world. Read morePublished 14 months ago by K.M. Weiland, Author of Historical and Speculative Fiction