The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.
Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.
This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain
After this book arrived, I realized it was the first-edition, which I assumed would make it woefully outdated in our fast-moving digital world. Read morePublished 1 month ago by K.M. Weiland, Author of Historical and Speculative Fiction
Think book does a great job of explaining Usability issues and solving those problems. The reading level is so low a middle school student could read this with ease and perhaps... Read morePublished 8 months ago by Allen M. Smith
This book is a classic, and easy to see why. Written in 2000, most of the principles and ideas of this book are still 100% true. Read morePublished 9 months ago by D. Finholt
I thought the set was going to have link pins for metal watch bands but only had pins to connect band to watch.Published 10 months ago by Palmer Wheatley
This book changes way more than how you see the web. As video producer with a creative team it's become "strongly suggested" reading as it helps one to see all creative in... Read morePublished 11 months ago by midwest mom
Simply put - one of the best books on user experience ever written. The references have dated but the principles hold. Read morePublished 12 months ago by Mark C
It's a classic. No one denies this. It was ground-breaking back when Krug published it at the turn of the century. Read morePublished 15 months ago by Amazon Customer
I bought this after reading at the library. It is full of good advice and short enough that I can flip through the book and a new web site I've made side by side and see if it... Read morePublished 17 months ago by Kincaid
Steve writes clearly with minimal jargon and uses examples we can all relate to. Short and sweet - he's opened my eyes to better design and how to make electronic formats easier... Read morePublished 17 months ago by Swimmer