This book is so good! I'm doing my business plan - deep into the detail of how I'm going to publish my beloved first book - and this has been enormously helpful. I've read several books on self-publishing and while they too were good, they focused primarily on how to prepare your book for the various channels - Kindle, Createspace, Smashwords - and how to promote on the web (eg blogs). Dean picks up where they left off, with the the practical, business fundamentals such as setting up your business account, income projection, pricing, and scheduling. It's really practical, and spot on - I found myself holding my ereader in one hand and typing notes into my business plan with the other. He also talks about selling to independent bookstores, which I hadn't seen anywhere else and is really relevant for a niche market book (so useful - thank you thank you). So, if you're past the introductory stages and into the trenches of planning and implementation, this is the book for you.