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Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers and cultivate fans for their brands. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.
I highly recommend this book and the concepts in it.
In addition to the book's concepts, at the end of each chapter Collier provides a "Backstage Pass" that offers tips to immediately begin putting the concepts to work.
Think Like A Rock Star by Mack Collier is the "how to" book that show's businesses why they should truly engage their customers and turn them into fans.
If you want to organize, nurture, and indoctrinate your fan base, you have to also empower them and provide value for them on a regular basis--not just when you need something. Read morePublished 2 days ago by Alison Law
I like the concept behind the book but couldn't help feeling it was a bit thin on actual actionable suggestions and resources. Read morePublished 1 month ago by Jeff Nich.
This book is everything one needs to run a marketing campaign. Rock Stars figured this out before cell phones, the internet and social media.Published 1 month ago by Benjamin L. Midulla
The book was quite helpful. However, I would like another person within my company to read it as well and this book can not be "loaned. Read morePublished 6 months ago by Leah Collums
Love the rock star stories to illustrate how to connect with your customers. Highly recommend the book and following Mark in social.Published 6 months ago by Chad Schaeffer
Very much enjoyed reading! It helped me a lot in finetuning our ambassador program. Inspirational about branding and creating fans!Published 7 months ago by Filemon
This book was given to me by a community builder friend of mine and it's proved an invaluable resource for me. Read morePublished 7 months ago by Carrie Jones
Great book about Marketing and how Rock Star marketers create huge followings. Offers a lot of insight. The author did a good job.Published 9 months ago by K. Elliott
Loved it. Great analogies to the business world. I will absolutely purchase more of his books when given the chance.Published 9 months ago by Jennifer S Leland