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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Paperback


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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Paperback: 225 pages
  • Publisher: McGraw-Hill; 1 edition (March 26, 2013)
  • Language: English
  • ISBN-10: 0071806091
  • ISBN-13: 978-0071806091
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #40,895 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers and cultivate fans for their brands. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.


More About the Author

Mack Collier shows brands the power of its fans and how to connect with them in his new book Think Like A Rock Star, which will be published by McGraw-Hill in Spring, 2013. Mack is a recognized expert in building online communities and cultivating fans, especially via social media, and has been teaching brands how to do this since 2006.

Mack publishes his semi-regular thoughts on how brands and individuals can improve their social media and marketing efforts at www.mackcollier.com. He also moderates the largest weekly chat on Twitter, #Blogchat. Each week, #Blogchat reaches millions of people and helps brands and individuals alike improve their blogging efforts. #Blogchat is such a huge success due to the amazing support of its community, which Mack helped build utilizing the methods he describes in detail in Think Like A Rock Star.

Mack is one of the most requested speakers on the topics of social media marketing and brand evangelism. He has spoken at most of the top marketing and social media conferences, including South By SouthWest Interactive, Blog World and New Media Expo, and MarketingProfs' B2B Forum. Additionally, his thoughts on how brands can better connect with its fans and utilize social media has been sought out by many of the world's top news sources, including The New York Times, The Wall Street Journal, Time, USA Today, ESPN and CNBC.

Mack wrote this bio, the third-person thingie is just for fun.

Customer Reviews

4.8 out of 5 stars
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I highly recommend this book and the concepts in it.
Drew McLellan
In addition to the book's concepts, at the end of each chapter Collier provides a "Backstage Pass" that offers tips to immediately begin putting the concepts to work.
Angie Finley
Think Like A Rock Star by Mack Collier is the "how to" book that show's businesses why they should truly engage their customers and turn them into fans.
Greg

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Sigmandis on April 11, 2013
Format: Kindle Edition Verified Purchase
I have a decent amount of social experience around building my personal brand, but when I took a job at a large company in a social media role I quickly realized I had a lot to learn. When representing a brand you have to approach social media and your relationships differently. I alway had in the back of my mind that unless I was able to offer product or money I wouldn't be able to help grow my company's brand on the web. This book could be the best money your company ever spends. The examples in just the forward were enough to get me to throw out all my previous conceptions and start to think about engaging with the right audience. Mack encourages brands to seek out their most passionate fans that want to engage with you because they like your products, not because they want you to pay them to be an advocate. This book challenges the traditional marketing structure and proves why social is such a huge advantage for companies.

I was lucky enough to attend a conference where Mack Collier was the moderator. He's a great author and speaker. You can't go wrong giving this book a try.
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10 of 12 people found the following review helpful By Melissa Lombard on March 30, 2013
Format: Paperback
Marketing is an area that fascinates me. Specifically, trends in social media are of particular interest. But for as much as I enjoy reading ideas, tips and theories, if I'm being honest, the practical application of most of it leaves me feeling overwhelmed.

Where to start? What to measure? What to say? Does anyone care?

In Mack Collier's Think Like A Rockstar, I found a book that not only laid out the ideas, but went further by explaining why they mattered and why they worked. And I didn't just have to take his word for it, as the book was peppered with excellent examples from companies in varied industries of various sizes.

I would have been happy enough with the book if he'd stopped there. But Mr. Collier, obviously taking a page out of his own book, knows he needs to not only educate his readers (fans), but he needs to engage them. He manages this with the effective use of the "Backstage Pass". This is the secret sauce. How many times have you read something that was excellent; a total game changer even, only to have forgotten it weeks later? For me, pretty much every time I read something.

The Backstage Pass is your chance to take the lesson just presented and turn those lessons into action. If done correctly, by the last page of the book, you have drafted a plan and are ready to not just think like a rockstar, but to actually be one.
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4 of 4 people found the following review helpful By Drew McLellan VINE VOICE on May 30, 2013
Format: Kindle Edition Verified Purchase
As consumers get more jaded by traditional advertising and marketing that interrupts rather than connects -- this book serves up the answer.

Why not be so good, create so much goodwill and treat your best customers like the super stars they are -- all so you can unleash the word of mouth power of those best customers? We know that there's nothing more influential than word of mouth and that an endorsement from a trusted friend/source absolutely influences buying decisions. So who wouldn't want more of that for their business?

Author Mack Collier has studied how some of the world's best entertainers have inspired their fans to help grow their fan base, sell concert tickets and CDs/downloads and in general -- create buzz that elevates the star's status and earning potential.

One of the reasons this is such a smart read is because it puts the marketing emphasis where it belongs -- on existing customers (and even more so.... super engaged existing customers) rather than chasing prospects. Mack outlines many ways that rock stars connect with their fans, show their genuine gratitude and appreciation to their fans and inviting those fans to be their biggest advocates and evangelists.

You'll get all kinds of ideas of how you can make your business a rock star too. Your best customers will be as ready to give you a standing ovation as the examples in the book. One of the features of the book you'll find incredibly valuable is the Backstage Passes. These informational call out boxes give you very specific ways you can apply the examples to your own business. Like a little recipe card -- they'll guide you step by step.

I highly recommend this book and the concepts in it. Mack models his theories well -- read the book and become one of his fans!
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4 of 4 people found the following review helpful By Shay Moser on May 22, 2013
Format: Paperback
For almost a decade, I've been a freelance editor and writer after leaving the corporate world to raise my two children. Things sure have changed since 2004.

I've been integrating social media into my work experience in PR, marketing and magazine publishing over the past year. I quickly learned it is no longer only about writing for a large audience, sending faxes and updating media lists.

Thankfully I was introduced to Mack Collier and his book on a Twitter chat. "Think Like a Rock Star" was just what I needed to understand the who, what, where, when and why of social media marketing.

I thought it couldn't be a more fun read learning how Lady Gaga and other rock stars understand and connect directly with their best customers (fans). Then I got to the back stage pass of each chapter where Collier answers the sixth question, "how," to apply the lessons from rock stars.

Think Like a Rock Star is the five Ws and one H to develop advocates for any kind of brand, who will build your business and profits.

It's not about giving information to many people using traditional mediums anymore. It's about knowing your fans and what they love, like, dislike...about the brand, and inviting them to help share and hone the product online and offline. It's such a win-win! Doing this not only improves the brand, but it gives fans a better quality of life.

This is my guidebook--marked up and dog-eared--for my new writing and editing future in social media marketing.
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