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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Paperback – April 16, 2013


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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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Product Details

  • Paperback: 225 pages
  • Publisher: McGraw-Hill; 1 edition (April 16, 2013)
  • Language: English
  • ISBN-10: 0071806091
  • ISBN-13: 978-0071806091
  • Product Dimensions: 8.9 x 5.9 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #39,550 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers and cultivate fans for their brands. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.


More About the Author

Mack Collier shows brands the power of its fans and how to connect with them in his new book Think Like A Rock Star, which will be published by McGraw-Hill in Spring, 2013. Mack is a recognized expert in building online communities and cultivating fans, especially via social media, and has been teaching brands how to do this since 2006.

Mack publishes his semi-regular thoughts on how brands and individuals can improve their social media and marketing efforts at www.mackcollier.com. He also moderates the largest weekly chat on Twitter, #Blogchat. Each week, #Blogchat reaches millions of people and helps brands and individuals alike improve their blogging efforts. #Blogchat is such a huge success due to the amazing support of its community, which Mack helped build utilizing the methods he describes in detail in Think Like A Rock Star.

Mack is one of the most requested speakers on the topics of social media marketing and brand evangelism. He has spoken at most of the top marketing and social media conferences, including South By SouthWest Interactive, Blog World and New Media Expo, and MarketingProfs' B2B Forum. Additionally, his thoughts on how brands can better connect with its fans and utilize social media has been sought out by many of the world's top news sources, including The New York Times, The Wall Street Journal, Time, USA Today, ESPN and CNBC.

Mack wrote this bio, the third-person thingie is just for fun.

Customer Reviews

4.8 out of 5 stars
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I highly recommend this book and the concepts in it.
Drew McLellan
In addition to the book's concepts, at the end of each chapter Collier provides a "Backstage Pass" that offers tips to immediately begin putting the concepts to work.
Angie Finley
Think Like A Rock Star by Mack Collier is the "how to" book that show's businesses why they should truly engage their customers and turn them into fans.
Greg

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Sigmandis on April 11, 2013
Format: Kindle Edition Verified Purchase
I have a decent amount of social experience around building my personal brand, but when I took a job at a large company in a social media role I quickly realized I had a lot to learn. When representing a brand you have to approach social media and your relationships differently. I alway had in the back of my mind that unless I was able to offer product or money I wouldn't be able to help grow my company's brand on the web. This book could be the best money your company ever spends. The examples in just the forward were enough to get me to throw out all my previous conceptions and start to think about engaging with the right audience. Mack encourages brands to seek out their most passionate fans that want to engage with you because they like your products, not because they want you to pay them to be an advocate. This book challenges the traditional marketing structure and proves why social is such a huge advantage for companies.

I was lucky enough to attend a conference where Mack Collier was the moderator. He's a great author and speaker. You can't go wrong giving this book a try.
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11 of 14 people found the following review helpful By Melissa Lombard on March 30, 2013
Format: Paperback
Marketing is an area that fascinates me. Specifically, trends in social media are of particular interest. But for as much as I enjoy reading ideas, tips and theories, if I'm being honest, the practical application of most of it leaves me feeling overwhelmed.

Where to start? What to measure? What to say? Does anyone care?

In Mack Collier's Think Like A Rockstar, I found a book that not only laid out the ideas, but went further by explaining why they mattered and why they worked. And I didn't just have to take his word for it, as the book was peppered with excellent examples from companies in varied industries of various sizes.

I would have been happy enough with the book if he'd stopped there. But Mr. Collier, obviously taking a page out of his own book, knows he needs to not only educate his readers (fans), but he needs to engage them. He manages this with the effective use of the "Backstage Pass". This is the secret sauce. How many times have you read something that was excellent; a total game changer even, only to have forgotten it weeks later? For me, pretty much every time I read something.

The Backstage Pass is your chance to take the lesson just presented and turn those lessons into action. If done correctly, by the last page of the book, you have drafted a plan and are ready to not just think like a rockstar, but to actually be one.
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3 of 3 people found the following review helpful By Terry Lancaster on October 19, 2013
Format: Paperback
Throughout his book, Mack Collier tells behind the scenes, backstage stories to point out the main difference between rock stars, who are somehow able to sell without selling and businesses:

Instead of focusing on creating new customers and changing behaviors, rock stars focus on turning customers into stark raving, screaming fans by rewarding behaviors that their customers are already doing.

The final section of the book offers detailed specific instructions on how business and brands can set up influencer outreach programs to turn customers into evangelists like Dell, Patagonia, Maker's Mark and Moleskin have done.

But the most useful part of the book comes buried in the middle section on understanding and connecting with your fans.

Chapter 6 is devoted to handling negative comments. In today's social media world, customer reviews are the lifeblood for many industries from car dealerships to publishers. Enough negative reviews can kill your business, and Collier offers a detailed 7 point plan for exactly how to respond to squelch the negative feedback loop before it starts

"Participating in a conversation changes that conversation."

Think Like A Rock Star should be required reading for that most un-rock-star-ly chapter alone.
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3 of 3 people found the following review helpful By Christoph Trappe on June 24, 2013
Format: Paperback
Mack discusses why rock stars have fans and why businesses have customers. Rock stars - or musicians in general - want fans. Businesses typically want customers, Mack says.

But why don't businesses think of their most loyal customers as fans? He talks about how rock stars empower their fans, connect with them on a personal level and how fans carry their message forward. Even when rock stars can't connect with every single fan, other fans see the displayed connectedness and appreciation of them.

Ultimately, this connects the rock stars more to their fans and in the long run helps their business, too!

Mack shares thoughts and plans on how businesses can implement some of these fan-based approaches.

One easy-to-remember takeaway from Mack of what rock stars do: They appreciate and love their fans. They show this readily through many way. For example, by having private, surprise get-togethers at concerts like Taylor Swift has with her fans. And they even give them names that fans like, such as Lady Gaga calling her followers "Little Monsters."

I'd absolutely recommend this book. Especially for brand marketers and communicators.
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3 of 3 people found the following review helpful By D. Stanley on June 7, 2013
Format: Paperback
Length: 2:27 Mins
I LOVE this book. It's practical, accessible and engaging. Written by the very humble rock star, Mack Collier, who knows it's about the fans. You'll be learning from a someone who is a doer. Mack shares his first hand experiences as well as relevant industry case studies so you can learn how to become a rock star in business.
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