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"Even after thirty-five years in this business, I found Think Like Your Customer to be loaded with powerful and proven advice, which I began putting to use immediately. This is a very practical guide to better understanding how your customers think."
--Bill Zeitler, senior vice president and group executive, Systems and Technology Group, IBM Corporation
"Page after page, Stinnett manages to connect with your intuition, making you feel like his ideas are your own. The result is enlightening, compelling, and powerfully motivating. You'll want to stand up and go sell something right away!"
--Luc Wathieu, associate professor, Harvard Business School
"Think Like Your Customer offers a wealth of practical solutions for sales executives to develop more profitable relationships with customers. In this climate, where customer relationships mean everything, this book is a must read."
--Melinda Ligos, editor in chief, Sales & Marketing Management magazine
In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships. This book arms you with the strategies and tools you need to:
Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.
Just picked it up from Libraray. But ended up ordering on Kindle. Good for any beginner, intermediate sellers. Good concepts.Published 15 months ago by PADMANABHA MURTHY
I am Electrical Engineer and new to sales. Think Like Your Customer has given me the confidence to pursue a new direction with my career.Published 18 months ago by John K George
First let me start by saying that this book is targeted to selling Business to Business, ie: large ticket products or services to businesses that have several layers of management... Read morePublished on October 14, 2010 by Daniel J. Warme
As a salesperson you need to be continuously sharpening your saw....this book helps you get in the head of your CEO/CFO and sell in the "C" level. Read morePublished on March 14, 2009 by Bryan Lenihan
I am always looking for what I think is the best sales book to recommend. This is the book for B2B sales this year. Read morePublished on March 16, 2008 by Reg Nordman
If you want to improve your sales and connect better with your customers, buy this book! Each chapter is full of "aha! Read morePublished on March 10, 2007 by C. A. Lewis
Bill Stinnett concludes the Introduction to this book with a remarkable statement: "Now let me be clear: I don't take credit for any of these truths [culled from a variety of other... Read morePublished on January 30, 2007 by Robert Morris
When I read books on persuasion, I'm looking for effective tools. One of the reasons I like this book is that it has valuable information I don't remember seeing elsewhere. Read morePublished on April 1, 2006 by Phil
This is one of the best books on selling I'd read in years. In the software world, hard-sell is dead. Try consultative selling the Bill Stinnet way. Read morePublished on December 19, 2005 by high life