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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg Hardcover – January 8, 2013


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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg + The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (January 8, 2013)
  • Language: English
  • ISBN-10: 007180949X
  • ISBN-13: 978-0071809498
  • Product Dimensions: 9.1 x 5.9 x 1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (124 customer reviews)
  • Amazon Best Sellers Rank: #116,817 in Books (See Top 100 in Books)

Editorial Reviews

Review

"At its heart, this is a book about the [work] ethic, the drive of what makes us work, lead, and succeed." (Forbes.com)

Think Like Zuck is a book for anyone that wants to become a better leader. The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs. If you are looking for a book to start your new year off with inspiration, this is the one you should pick up." (Search Engine Journal)

About the Author

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.


More About the Author

Ekaterina Walter is a cofounder and CMO at BRANDERATI. She is a social media trailblazer and a bestselling author. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, Entrepreneur, etc. Walter led strategic and marketing innovation for brands such as Intel, Accenture, Wells Fargo, and has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor and being named among 25 Women Who Rock Social Media in 2012. Walter was featured in Forbes, BusinessReviewUSA, and her opinion was highlighted on CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, WSJ and more. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA). Walter holds a master's degree in International Management from the Thunderbird School of Global Management. Twitter: @Ekaterina. Blog: www.ekaterinawalter.com.

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Customer Reviews

4.8 out of 5 stars
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I highly recommend reading this book for all those who are in business.
Straight Arrow
In Think Like Zuck, Ekaterina takes us on a history lesson through Mark Zuckerberg's Facebook timeline.
Jordana Borensztajn
It is a very easy read, full of stories and examples, with key lessons clearly marked and explained.
Laura B Levitan

Most Helpful Customer Reviews

18 of 19 people found the following review helpful By M. Altman on May 4, 2013
Format: Hardcover
I usually stop reading a book that is this horrible, but I had to read it for a class.

If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.

This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.

Simply put, it was awful!
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Format: Kindle Edition
Ekaterina Walter wants you to "Think Like Zuck." She has written a book of the same name, subtitled, "The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg." I was provided a free copy of the book so that I could furnish you with a review.

"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he likes to be called). Included in the book are interesting insights and tales from companies as diverse as Zappos, XPLANE, TOMS Shoes, Southwest, Apple, Dyson, 3M and JESS3. This makes the book much more approachable by bringing the lessons of good leadership out of the world of dorm room startups and into the realm of retailers, airlines and manufacturers.

Walter's "Five Ps" that form the structure of "Think Like Zuck" are not that surprising. No one, I imagine, will see the list and think, "I never would have thought that was important!" Those Five Ps are Passion, Purpose, People, Product and Partnerships. The magic in the book is not that Walter has hit upon a secret recipe but that she so thoroughly explores why each of these are important to the success enjoyed by Facebook and other industry leaders.

This isn't to say that I completely agree with the five criteria Walter shares. For example, she goes into great detail about why passion is important, but I was left feeling this chapter would be better labeled with a different "P": Perseverance. In fact, Walter herself sounds a little unsure when she says, "What I noticed is this: the most successful entrepreneurs always have one trait in common: they never give up.
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7 of 8 people found the following review helpful By debra kaye on January 7, 2013
Format: Kindle Edition
Ekaterina Walter has offered up five simple ways that anyone can implement to transform their professional aspirations. Her principles, passion, purpose, people, product, and partnerships, are explained in great detail using with eye-opening and often quirky examples from Facebook and other innovative and highly successful companies and start-ups. But I think it's Ekatrina's warm and enthusiastic writing style that makes her thesis so convincing. Think Like Zuck is a book I would recommend to anyone contemplating a start-up of any kind, whether in social media or a storefront retail or local service provider.
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2 of 2 people found the following review helpful By Darren on July 23, 2013
Format: Hardcover Verified Purchase
I got the book after a recommendation. Got to page 57 and couldn't take it anymore. There is more extracted from other books and other people than from "Zuck". There are better books to read. Rework comes to mind.
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1 of 1 people found the following review helpful By Jacob Sapochnick on February 20, 2014
Format: Kindle Edition Verified Purchase
I don't write many Amazon reviews but I felt this book deserved at least 5 stars - can I give it 8 stars? It's an inspiring read, truly informative, seems balanced, and highlights how entrepreneurial vision drives success. After reading this book I'm in awe of Zuckerberg, and I now consider him a genius. Great writing by Ms. Walter, just want to re read it again.
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5 of 7 people found the following review helpful By James A. Turner on December 31, 2012
Format: Kindle Edition
I'm constantly trying to figure out what "magic" certain successful people have. Whether it's Steve Jobs, Bill Gates or Mark Zuckerberg, they each have some intangible secret sauce that makes them super successful.

This book does a great job of defining the hard-to-define intangibles that Mark Zuckerberg has. If you're looking for a good, solid business book with plenty of insights and tips, this is the one you're looking for. Lots of good stuff in here.

As mentioned, it's well-written, well-researched and well worth reading.
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7 of 10 people found the following review helpful By Linda Sherman on December 25, 2012
Format: Kindle Edition
The five keys in this book are: passion, purpose, people, product, and partnerships. Ekaterina begins by explaining the significant impact of Facebook on the world - which is fascinating. Did you realize that the Facebook "like" was introduced as recently as April 2010? It is so ubiquitous that it feels like it has always been there. Though Ekaterina leads with Facebook, she also brings in examples like Threadless, College Humor, TOMS, Dyson, XPLANE, JESS3 and Zappos to explain why some entrepreneurs are successful. I appreciated Ekaterina's checklist for partnership: clear expectations, shared values and vision, mutual trust, fair exchange of value, complementary strengths, commitment and mutual respect. Partnerships can so often go wrong. One of my most popular presentations in Japan and the USA is "The Pitfalls of Partnership" - I've given it a lot of thought.
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2 of 3 people found the following review helpful By Lee Odden on January 23, 2013
Format: Hardcover
I've known Ekaterina for several years and after seeing her rapid rise within Intel, my expectations were high for Think Like Zuck. She did not disappoint.

Whether you're an entrepreneur or an intraprenuer, nailing core principles is often what stands in the way of, or accelerates business success. What makes Think Like Zuck an interesting read are the compelling examples, lessons and insightful stories from Facebook and other visionary companies that Ekaterina has painstakingly researched and analyzed. She literally takes you on a journey from passion to partnerships. With a clear purpose behind every idea and the right people and leadership to execute, there's no stopping whatever venture you're inspired to start. Think Like Zuck gives readers an essential framework for innovation and entrepreneurial success.
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