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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg Hardcover – January 15, 2013

4.7 out of 5 stars 128 customer reviews

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Editorial Reviews

Review

"Think Like Zuck is a book for anyone that wants to become a better leader. The basic keys to success apply to motivated, creative employees as much as they apply to entrepreneurs. If you are looking for a book to start your new year off with inspiration, this is the one you should pick up." Search Engine Journal 20130118 "At its heart, this is a book about the [work] ethic, the drive of what makes us work, lead, and succeed." Forbes.com 20130115

About the Author

Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (January 8, 2013)
  • Language: English
  • ISBN-10: 007180949X
  • ISBN-13: 978-0071809498
  • Product Dimensions: 5.9 x 1 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (128 customer reviews)
  • Amazon Best Sellers Rank: #207,030 in Books (See Top 100 in Books)

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More About the Author

Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as Global Evangelist.

Ekaterina is an international speaker and bestselling author. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.

A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.

Walter holds a master's degree in international management from the Thunderbird School of Global Management. You can connect with her on her site http://www.ekaterinawalter.com/.

Customer Reviews

Top Customer Reviews

By M on May 4, 2013
Format: Hardcover
I usually stop reading a book that is this horrible, but I had to read it for a class.

If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.

This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.

Simply put, it was awful!
4 Comments 27 of 29 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition
Ekaterina Walter wants you to "Think Like Zuck." She has written a book of the same name, subtitled, "The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg." I was provided a free copy of the book so that I could furnish you with a review.

"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he likes to be called). Included in the book are interesting insights and tales from companies as diverse as Zappos, XPLANE, TOMS Shoes, Southwest, Apple, Dyson, 3M and JESS3. This makes the book much more approachable by bringing the lessons of good leadership out of the world of dorm room startups and into the realm of retailers, airlines and manufacturers.

Walter's "Five Ps" that form the structure of "Think Like Zuck" are not that surprising. No one, I imagine, will see the list and think, "I never would have thought that was important!" Those Five Ps are Passion, Purpose, People, Product and Partnerships. The magic in the book is not that Walter has hit upon a secret recipe but that she so thoroughly explores why each of these are important to the success enjoyed by Facebook and other industry leaders.

This isn't to say that I completely agree with the five criteria Walter shares. For example, she goes into great detail about why passion is important, but I was left feeling this chapter would be better labeled with a different "P": Perseverance. In fact, Walter herself sounds a little unsure when she says, "What I noticed is this: the most successful entrepreneurs always have one trait in common: they never give up.
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1 Comment 17 of 20 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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Format: Kindle Edition
Ekaterina Walter has offered up five simple ways that anyone can implement to transform their professional aspirations. Her principles, passion, purpose, people, product, and partnerships, are explained in great detail using with eye-opening and often quirky examples from Facebook and other innovative and highly successful companies and start-ups. But I think it's Ekatrina's warm and enthusiastic writing style that makes her thesis so convincing. Think Like Zuck is a book I would recommend to anyone contemplating a start-up of any kind, whether in social media or a storefront retail or local service provider.
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Format: Hardcover Verified Purchase
I got the book after a recommendation. Got to page 57 and couldn't take it anymore. There is more extracted from other books and other people than from "Zuck". There are better books to read. Rework comes to mind.
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Format: Hardcover
Love him or hate him, Facebook's CEO Mark Zuckerberg redefined the way we communicate, build brands, and consumer information. No matter what we think of him, there is a ton to learn from his leadership and one of his leadership team (Sheryl Sandberg, for one). Besides, the book doesn't only focus on Facebook, there are examples of other worthy companies like Apple, Zappos, Threadless, and also less known companies like TOMS Shoes, Connected Ventures, XPLANE and Jess3.

No matter who you are and what your job is, you'll find lessons you can apply immediately. This book is a wonderful reminder to all of us about the most important things in life and business. Easy, quick... an engaging read, full of stories that will make you want to read it without putting it down.
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Format: Kindle Edition Verified Purchase
I don't write many Amazon reviews but I felt this book deserved at least 5 stars - can I give it 8 stars? It's an inspiring read, truly informative, seems balanced, and highlights how entrepreneurial vision drives success. After reading this book I'm in awe of Zuckerberg, and I now consider him a genius. Great writing by Ms. Walter, just want to re read it again.
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Format: Kindle Edition
The five keys in this book are: passion, purpose, people, product, and partnerships. Ekaterina begins by explaining the significant impact of Facebook on the world - which is fascinating. Did you realize that the Facebook "like" was introduced as recently as April 2010? It is so ubiquitous that it feels like it has always been there. Though Ekaterina leads with Facebook, she also brings in examples like Threadless, College Humor, TOMS, Dyson, XPLANE, JESS3 and Zappos to explain why some entrepreneurs are successful. I appreciated Ekaterina's checklist for partnership: clear expectations, shared values and vision, mutual trust, fair exchange of value, complementary strengths, commitment and mutual respect. Partnerships can so often go wrong. One of my most popular presentations in Japan and the USA is "The Pitfalls of Partnership" - I've given it a lot of thought.
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