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Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg Hardcover – January 15, 2013
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About the Author
Ekaterina Walter is a social media innovator at Intel. A recognized business and marketing thought leader, she is a regular contributor to Mashable, Fast Company, Huffington Post, and other leading-edge print and online publications. Walter has been featured in Forbes and BusinessReviewUSA and was named among 25 Women Who Rock Social Media in 2012. She sits on the board of directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
More About the Author
Ekaterina is an international speaker and bestselling author. She has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
A recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
Walter holds a master's degree in international management from the Thunderbird School of Global Management. You can connect with her on her site http://www.ekaterinawalter.com/.
Top Customer Reviews
If you want to read about what a wonderful person Mark Zuckerberg is, then this is the book for you. However, if you want an honest discussion of entrepreneurship that doesn't rely on strained analogies to make its point you are better off looking elsewhere.
This reads like a love letter to Mark Zuckerberg, creating an almost fictional "Zuck" that is God's gift to humanity.
Simply put, it was awful!
"Think Like Zuck" is easy to recommend, popping with inside information about how Facebook became the force it is today, but the book benefits by considering more than just Facebook and its founder, Mark Zuckerberg (or Zuck, as he likes to be called). Included in the book are interesting insights and tales from companies as diverse as Zappos, XPLANE, TOMS Shoes, Southwest, Apple, Dyson, 3M and JESS3. This makes the book much more approachable by bringing the lessons of good leadership out of the world of dorm room startups and into the realm of retailers, airlines and manufacturers.
Walter's "Five Ps" that form the structure of "Think Like Zuck" are not that surprising. No one, I imagine, will see the list and think, "I never would have thought that was important!" Those Five Ps are Passion, Purpose, People, Product and Partnerships. The magic in the book is not that Walter has hit upon a secret recipe but that she so thoroughly explores why each of these are important to the success enjoyed by Facebook and other industry leaders.
This isn't to say that I completely agree with the five criteria Walter shares. For example, she goes into great detail about why passion is important, but I was left feeling this chapter would be better labeled with a different "P": Perseverance. In fact, Walter herself sounds a little unsure when she says, "What I noticed is this: the most successful entrepreneurs always have one trait in common: they never give up.Read more ›
No matter who you are and what your job is, you'll find lessons you can apply immediately. This book is a wonderful reminder to all of us about the most important things in life and business. Easy, quick... an engaging read, full of stories that will make you want to read it without putting it down.
Most Recent Customer Reviews
Horrible. This book seems as if it were created to boost Mark Zuckerbergs ego.Published 1 month ago by Alicia Zuno
More like YUCK. Walter kisses up to Zuckerberg the whole way through and is oblivious to the methods and people he used to get to where he is. Read morePublished 7 months ago by W. Law
I enjoyed reading Ekaterina Walter's account of the rise (and so far no fall) of Facebook and more specifically founder and coder Mark Zuckerberg. Read morePublished 10 months ago by A Forest Fan
We read this book as part of a book club at work and I was pleasantly surprised how much I liked it. Read morePublished 15 months ago by Tiffany M
This was boring. Clearly more about promoting Facebook than about helping readersPublished 17 months ago by Tasha
Really enjoyed the book on a whole and it did a great job of explaining not only some of the keys to success for Mr. Read morePublished on January 3, 2014 by MJS2013
As a digital marketing manager and keen marketing blogger, I found this quite an inspiring read. After having seen Ekaterina keynote at a conference, the book lived up to... Read morePublished on November 19, 2013 by Nondas
Having a Harvard pedigree, Harvard connections, and very wealthy dormitory friends at Harvard was the biggest factor to Zuckerberg's success. Read morePublished on November 13, 2013 by Apoiuwerhpga
I know Ekaterina through the social media industry where she's a prominent thought-leader and few on my shortlist that I really respect and look up to (as everyone knows there are... Read morePublished on October 27, 2013 by Helen C. Todd