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Think Outside the Inbox: The B2B Marketing Automation Guide Paperback – April 1, 2010
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About the Author
David has started two software companies - Hannon Hill and Pardot. Hannon Hill was the 247th fastest growing company on the Inc. 500 in 2007. David serves on the board of the Atlanta chapter of the Entrepreneurs' Organization. A native of Tallahassee, Florida, David earned a bachelor of science degree in economics from Duke University and studied at the London School of Economics. David blogs at davidcummings.org
Adam is a blackbelt in judo and spent four years in Japan, where he co-founded one of the country's first social networks. Adam is a native of Cincinnati, Ohio and holds a bachelor's degree in Public Policy Studies from Duke University. Adam blogs at b2bmarketingroi.com
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Top Customer Reviews
I loved the "[...]" analogy -- David and Adam go into great detail describing exactly how to profile, grade, and score leads with an actual points example, that surely comes from their real-world experience and knowledge in this industry. They even snuck in some actual case studies to prove they know their stuff!
I would recommend this book to any business owner looking to improve their sales pipeline.
As the President and CEO of an interactive agency, I recognize the importance of an integrated marketing strategy. While my company's focus is on driving traffic to a client's website, that is only one piece of the sales process. Acquiring a B2B customer is a challenging process that can have a long sales cycle, but it can be made easier by using a marketing automation tool. Admittedly, I was unfamiliar with the term until recently, but understanding it is crucial to growing your business. Marketing automation brings together disparate tools like CRM, Google AdWords, email marketing, and web analytics into a single interface. While it's great to know in aggregate how many unique visitors you had, it's even better to know how one prospect interacted with your website. Did they request more information? What is their title? How frequently do they come back? In turn, knowledgeable sales reps can approach prospects with targeted information that is more likely to lead to a sale.Read more ›
I'm don't often review books, but just had to share that I personally was not impressed.
For professionals new to online marketing, "Think Outside the Inbox" provides real-world advice on how to create successful lead-generation and email marketing campaigns. The section on "Timing" would have saved me months of learning, had I read it earlier in my career.
For the experienced online marketer, the book provides an advanced framework for scoring and grading leads. (A new technique to ensure the leads you pass to your sales team are ready to buy.) The next section on "Staying in Touch" is a great primer for bringing cold leads back to life.
"Think Outside the Inbox" is an easy and entertaining read that can help you get up and running with marketing automation quickly.
I recommend this book for any person that wants to learn how to generate more leads and sales for their organization.
Most Recent Customer Reviews
Not a single of the five star reviews are confirmed to actually have bought the book, and the ones that have give two star reviews - wonder why!Published on September 25, 2013 by Jens Agerskov
Book does a nice job a establishing a framework of what marketing automation systems do and how they can be effectively used. Read morePublished on September 27, 2010 by Carl
THINK OUTSIDE THE INBOX is a succinct, dynamic, and useful guide to B2B marketing automation. In a relatively quick, easy-to-read text, David Cummings and Adam Blitzer provide a... Read morePublished on August 2, 2010 by DaveM
Well-written, concise and powerful; this book provides a great deal of information in a relatively small number of pages. Read morePublished on July 13, 2010 by Doug Johnson
As a marketing automation consultant, I had the pleasure of meeting David and Adam on several occasions, so I already knew that they're very knowledgeable about marketing... Read morePublished on June 30, 2010 by Jep Castelein
Think Outside the Inbox does an excellent job of highlighting the evolution in the sales effort and how technology tools are advancing toward the goal of automating larger pieces... Read morePublished on June 24, 2010 by Kyle Porter
The authors have written a book that is timely, concise and right on the mark. Everything from "why do relationship marketing" to "how to measure ROI" is covered. Read morePublished on June 23, 2010 by Daniel J. Mcdade
Think Outside the Inbox is a comprehensive and compact overview of the Marketing Automation process and its components -- email marketing, web marketing, and SEO (search engine... Read morePublished on June 22, 2010 by SDG