I would recommend this book to any business owner looking to improve their sales pipeline.
This book providers a great overview for those who don't understand marketing automation, drip marketing and marketing systems/CRM integration.
Marketing automation tools also help you to score prospects, which makes your sales team more efficient.
Not a single of the five star reviews are confirmed to actually have bought the book, and the ones that have give two star reviews - wonder why!Published 19 months ago by Jens Agerskov
Book does a nice job a establishing a framework of what marketing automation systems do and how they can be effectively used. Read morePublished on September 27, 2010 by Carl
THINK OUTSIDE THE INBOX is a succinct, dynamic, and useful guide to B2B marketing automation. In a relatively quick, easy-to-read text, David Cummings and Adam Blitzer provide a... Read morePublished on August 2, 2010 by DaveM
Well-written, concise and powerful; this book provides a great deal of information in a relatively small number of pages. Read morePublished on July 13, 2010 by Doug Johnson
As a marketing automation consultant, I had the pleasure of meeting David and Adam on several occasions, so I already knew that they're very knowledgeable about marketing... Read morePublished on June 30, 2010 by Jep Castelein
Think Outside the Inbox does an excellent job of highlighting the evolution in the sales effort and how technology tools are advancing toward the goal of automating larger pieces... Read morePublished on June 24, 2010 by Kyle Porter
The authors have written a book that is timely, concise and right on the mark. Everything from "why do relationship marketing" to "how to measure ROI" is covered. Read morePublished on June 23, 2010 by Daniel J. Mcdade
Think Outside the Inbox is a comprehensive and compact overview of the Marketing Automation process and its components -- email marketing, web marketing, and SEO (search engine... Read morePublished on June 22, 2010 by SDG