Top positive review
6 people found this helpful
Great Real-World Guide on Marketing Automation
on June 6, 2010
As a small business owner with a very specialized consulting service, I am the sales and marketing team. Any help I can get to automate marketing to bring in leads, qualify those leads, follow-up, and close deals pays off huge. This "Marketing Automation Guide" does a great job of introducing basic concepts, relating them to real-world scenarios, and providing tons of actual concrete examples.
I loved the "[...]" analogy -- David and Adam go into great detail describing exactly how to profile, grade, and score leads with an actual points example, that surely comes from their real-world experience and knowledge in this industry. They even snuck in some actual case studies to prove they know their stuff!
I would recommend this book to any business owner looking to improve their sales pipeline.