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Think Small, Grow Big: A Social Media Survival Guide for the Marketing Professional Paperback – May 1, 2011

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Product Details

  • Paperback: 114 pages
  • Publisher: Cosimo Books (May 1, 2011)
  • Language: English
  • ISBN-10: 1616405406
  • ISBN-13: 978-1616405403
  • Product Dimensions: 0.2 x 4.9 x 7.9 inches
  • Shipping Weight: 0.8 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #3,157,453 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. He frequently gives lectures and workshops on the innovation and application of social media.

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2 of 2 people found the following review helpful By shines1980 on June 22, 2011
Format: Paperback
I was in radio for 12 years. For many of those years I wrote and produced commercials. Then the social media scene took over marketing and many businesses began utilizing this new venue to get the word out about events and special sales and promotions. Now, anything and everything involves using social media, especially marketing on a professional level. It is simply vital to understand social media as it affects success in this day and age.

Businesses now have to market themselves and their products on many different levels. You may see things on TV and hear things on the radio, but social media announcements are having an increased impact. Think Small Grow Big: Aa Social Medial Survival Guide for the Marketing Professional by Ab Kuijker is the go-to resource for learning what social media can do for business and marketing in the modern era.

Bringing you up to speed with current marketing developments, this book will help you learn everything you need to know. This is a wonderful "how-to" book for harnessing the power of social media. Whether you have an interest in marketing, want to start your own business, or simply wish to create more buzz around your own website, this book will help you work through a five-step social media plan to success.

Social Media truly can make or break a business in today's market. The marketing profession has changed quite a bit from the days when all it took was a well-written ad or an eye-catching image. Today, you have to line those things up with smart and/or funny commercials and thoughtful social media plans. Applying the advice in Think Small, Grow Big will allow you to see growth in your career, your business, and with other areas that employ social media.
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1 of 1 people found the following review helpful By Antoinette on July 15, 2011
Format: Paperback
I love this great little book about Social Media. Written by (social) media activist Ab Kuijer it explains how to market your brand online.
Not a long winded lecture but a short very readable book, full of helpful tips on how to make social media work for you. Ab's enthusiasm made me keen to immediately start implementing his suggestions.
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