"…is the perfect business book, because it examines how misguided thinking patterns can cause business leaders to fail spectacularly, and Nightingale provides plenty of these relevant examples as well." (BizEd Magazine
, March/April 2008)
From the Inside Flap
Think SmartAct Smart
Avoiding the Business MistakesThat Even Intelligent People Make
Smart people sometimes make mistakes that seem like good ideas at the time. Why do clearly intelligent people, including business leaders, make spectacularly wrong decisions costing them time, money, and at worst, the loyalty of their customers and employees?
Author and business consultant Jim Nightingale supplies invaluable insight into poor choices made by otherwise intelligent people and reveals that, from the wacky to the disastrous, every kind of erroneous thinking is rooted in similar thought processes that make even the smartest professionals do things wrong. Think SmartAct Smart examines the faulty thinking of a collection of brilliant people, using case studies drawn from historical examples including:
The ideal companion for anyone who wants a better understanding of why intelligent individualsyes, you!do things that make no sense, Think SmartAct Smart shows you how to make smart decisions by avoiding the pitfalls into which even the smartest of us fall. It provides businesspeople with a handle on why rational persons have made historically bad choiceschoices to which they were desperately committedand offers readers immediately useful guidance on making better judgment calls.
Think SmartAct Smart will change the way you make decisions. Think of it as your smart and entertaining guide to becoming a better decision-maker and watch how you change the way you act.