Customer Reviews

How to Think Like the World's Greatest Marketing Minds

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With a book title like Marketing Minds - you would think you would get some keen insight - but that is not what you get from Marcia Layton Turner's brief, unsubstantial book. Surprisingly she does not seek out these marketing minds to speak to them and only offers us a short bio and some quotes from third sources. It really reads like a high school book report and offers zero insight. There is one passage which stands out. She writes, "Remember the Tylenol tampering scare? In contrast to executives in that situation, Nike made all the right moves (with sweat shop negative PR)" - are you kidding me - that is completely backwards. Unbelievable - a published book with this kind of a factual error! Don't waste your time.

First of all, I am really appreciated the good job the author has done. This book is very suitable for marketing student like me. It gives me many insights and I have learnt so much from the book. Let discuss them in detail.

1.Well-organized structure
The book is divided into 2 parts: Doers and Thinkers. In the Doers part, the author tells me the action the Doers have done in order to success. In the Thinkers part, the author explained clearly the concepts of each Thinker. Besides, with the heading in each chapter, it is really easy for me to catch the main point.

2.Famous example
The people and the companies involved in the 11 cases are very famous, for example, Nike, Coca-Cola etc. These topics really draw my attention and arise my interest. Moreover, as I am quite familiar with the parties involved, it is much easier for me to understand each case.

3.Future trend of the marketing
The book informs me with the latest theories of Marketing such as CRM, High-Tech Marketing. I think it is very useful for me (marketing student) to understand the future trend of marketing.

However, there is a major drawback of the book, the author didn¡¦t link up each chapter, it would be much better for us to remember if there is connection between each case. For example, the author should tell us the common points of Guru Doers.
Thus, a summary should be provided.

Marcia Layton Turner presents a compelling compilation of ideas from well-known marketing gurus. Some have been the heads or marketing directors of major companies; others are primarily known as consultants, speakers or academics. Even Madonna, successful marketer of herself as a product, is included in the mix, along with Martha Stewart. After a brief introduction of those profiled, Turner focuses on how they succeeded. She offers their main ideas for marketing effectiveness, followed by a summary listing the main marketing principles derived from each profile. The book is clearly organized, so that even those who are already familiar with the individuals profiled will find helpful, interesting highlights. Those who are not familiar with these luminaries will enjoy this excellent introduction. We ... recommend this book not only to executives, managers and company owners, but also to worshippers of Madonna and Martha.