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Thinkertoys: A Handbook of Business Creativity [Paperback]

Michael Michalko (Author)
4.8 out of 5 stars  See all reviews (36 customer reviews)


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Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) 4.7 out of 5 stars (53)
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Book Description

0898154081 978-0898154085 November 4, 1991
Rethink the Way You Think
 
In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?
In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.
 
With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.


Editorial Reviews

Review

“Shows you how to expand your imagination.” --Newsweek
 
“A special find. Period.” --Executive Edge
 
“A must-have book in any business setting.” --Women in Business

About the Author

Michael Michalko is one of the most highly acclaimed creativity experts in the world. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team applied these methods to various NATO military, political, and economic problems and produced a variety of breakthrough ideas and creative solutions to new and old problems. After leaving military service, he was contracted by the CIA to facilitate think tanks using his creative-thinking techniques. He specializes in providing creativity workshops, seminars, and think tanks for clients who range from individuals to Fortune 500 companies.

Product Details

  • Paperback: 336 pages
  • Publisher: Ten Speed Press (November 4, 1991)
  • Language: English
  • ISBN-10: 0898154081
  • ISBN-13: 978-0898154085
  • Product Dimensions: 9 x 7.3 x 1.1 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (36 customer reviews)
  • Amazon Best Sellers Rank: #628,754 in Books (See Top 100 in Books)

 

Customer Reviews

36 Reviews
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Average Customer Review
4.8 out of 5 stars (36 customer reviews)
 
 
 
 
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189 of 195 people found the following review helpful:
5.0 out of 5 stars In what ways might I write this review?, June 24, 2003
This review is from: Thinkertoys: A Handbook of Business Creativity (Paperback)
Cracking Creativity was the first book I read, and reviewed from Michael Michalko, and what a book! Thinkertoys is Michael's first book and my second read. I also own Thinkpack, a creative card deck. All spectacular!

In general, I would say that Thinkertoys is similar to Cracking Creativity, but Thinkertoys offers varied and many different creative techniques, "business creativity for the 90's." Michael explores artists, scientists, and numerous other creative thinkers to which seems the basis of his work. It's amazing the amount of material that was put into this book. Numerous quotes by Sun Tzu, there are also numerous diagrams and puzzles throughout this book. These mindbenders always seem to be related to the chapter, or the discussion at the time. These drawings, puzzles, and brainteasers really convey the message of what this whole book is about. That is what I like about this book is because it shows you, and you have to figure some things out.

The book is set up into 4 different parts. Part One: Linear Thinkertoys, Part Two: Intuitive Thinkertoys, Part three: Group Thinkertoys, Part Four: Endtoys. And in these areas there are numerous techniques, storylines, brainteasers, and flaming hot ideas. It's not hard to try most of the techniques. Most of them merely require a pencil, a piece of paper, a problem or an idea. Michael gives a "Blueprint" (i.e. summary) of every major technique that he covers in the chapters.

I have read other creativity books but Thinkertoys is very exceptional because it seems to me to be more proactive, I see the techniques and I immediately want to try them for myself. Thinkertoys is not just some dry language with endless paragraphs of explanation, as with some creativity books I have read. None of these other books will be mentioned here.

As I have used many of the techniques, I personally like SCAMPER. In addition, I also use "6 Questions" with SCAMPER, and I also use "In what ways might I?" I have set it up and I use like this: For example, I use SCAMPER first on a problem. If I'm stuck on SCAMPER, or the problem, I move to the "6 Questions." If I am still stuck, I then move and use "In what ways might I?" They are all interchangeable, and can be moved or reversed. See,

SCAMPER > 6 Questions > "In what ways might I?"

A powerful combination: SCAMPER
S = Substitute?
C = Create?
A = Add?
M = Modify
P = Put to other uses?
E = Eliminate?
R = Rearrange or Reverse?

6 Questions
Who? What? Where? When? Why? How?

In what ways might I?

This is my own little way to use some of the techniques. There is a large amount of techniques in Thinkertoys and some critical analysis may be in order when reading this book for deciding on which techniques to use. Simply, I use what I like most.

Michael Michalko was interviewed one time and asked about the vast amount of techniques available, his response was: "What's important, I feel, is that readers and clients should not try to memorize specific techniques; rather, they should try to remember the basic principles around which my work in creativity is structured." He also responded, and in essence, I think this comment covers Thinkertoys in general, Michael also said: "Once the basic principles are understood, I always encourage my clients to invent their own creative-thinking techniques."

After using quite a few of the techniques in Michael's two books, I have found some of the techniques becoming easier and reflexive. I have found myself seeing ideas and problems very differently without even concentrating on them; also, I have come up with my own ways to use some of techniques.

This book is a special find. Period.

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47 of 47 people found the following review helpful:
5.0 out of 5 stars Lots of tools, July 1, 2001
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Amazon Verified Purchase(What's this?)
This review is from: Thinkertoys: A Handbook of Business Creativity (Paperback)
I coach an innovation workshop and provide each participant a copy of this book. The chapter on SCAMPER is worth the price alone. You will find each tool well explained with examples. The "Ideabox" is one of the best tools you can use which also has a section with good examples. The author's second book Cracking Creativity repeats most of the tools with less examples and more theory. I highly recommend this book as a reference for innovation tools.
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51 of 53 people found the following review helpful:
5.0 out of 5 stars The closest thing to a cookbook for creative thinking, March 8, 2000
By 
Mary Roush (Wilmington, DE USA) - See all my reviews
This review is from: Thinkertoys: A Handbook of Business Creativity (Paperback)
As a learning solutions designer and trainer and as a targeted innovation facilitator, I have found this book of immense value for almost a decade. It provides step-by-step instructions for linear, lateral, and more intuitive thinking techniques--the closest thing to a step-by-step no-fail cookbook approach. The techniques are even organized (transparent to the non-professional user) to correspond with the KAI style-of-creativity scale. In other words, if you are left-brained OR if creativity means "make the thing BETTER", you will like the techniques at the front of the book. The more naturally "right-brained" you are (i.e. Improve = make it DIFFERENT), the farther toward the back of the book you might want to go. There are also great business examples in this book--they illustrate applied creativity to create value in business...no taint of tutus and crayons and "far out" ideas here...the stuff that alienates some business folk from valuing the relevance of creativity in the workplace.
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Inside This Book (learn more)
First Sentence:
Can you identify the figure below? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
fantasy analogy, hypnogogic imagery, selling copiers, idea log, intuitive techniques, original spin
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Idea Box, Murder Board, Thomas Edison, Hall of Fame, Toothache Tree, Henry Ford, The Dakotas, World War, Circle of Opportunity, Lords of Discipline, New York, Ray Kroc, Robert Frost, Wall Street, Alexander Graham Bell, Cracker Jacks, Frigor Mortis, Henry Heinz, Leonardo da Vinci, Philip Morris, The Cheapest Furniture, The Royal Dutch Shell, Thomas Watson, United States
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