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Michael Brady is an artist and graphic designer with over 40 years of experience in all aspects of print design. He worked at the University of North Carolina for 20 years, retiring in 2009. He now operates Michael Brady Design in Hillsborough, N.C.
I wish I'd thought of this book and written it myself. As a writer, DTPer and publisher, I'd be rich if I had a dollar for every time I have explained to clients and prospects what's possible and what's not, what they should expect and how we should jointly approach their task.
Never again! From now on, clients read Michael Brady's book. It not only says everything I would say, but more, and he does it in a clear, well organized way that makes it immediately accessible to clients new to design for publishing.
Beginner designers should add Brady's book to their essential references for the design and professional work tips it either gives or points to and established designers/DTPers ought to read it too; turn much of what Brady says through 180 degrees, and you have a handy customer service manual.
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