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The "big idea" behind this book is that ideas are becoming more valuable. Reiman became wealthy in advertising, then founded BrightHouse, a company that sells ideas. He offers many anecdotes about how creative thinking has paid large rewards in his life but little advice for those who would emulate him. He insists throughout that ideas are the currency of the future, but he gives few clues as to who will buy these ideas and who will execute them. His material is scattered, with no clear idea of where it is going, ranging from anecdotes to a four-page "history of the world through advertising" to brief biographies of outstanding thinkers to models of how the mind generates ideas and even a few, very general management tips. Perhaps he intended this book to be read "experientially" rather than as a simple presentation of informationAa form he says is outdated-but such an interpretation is generous. Mildly entertaining and thought-provoking but with little of practical value.AA.J. Sobczak, formerly with California State Univ., Northridge
Copyright 1998 Reed Business Information, Inc.
This book is so repetitive. This book is so repetitive. This book is so repetitive. Plus, it never really gets around to fleshing out it's one idea: ideas are going to be big. Read morePublished 23 months ago by Option316
My impression is that this book is more about the author bragging about all that he has accomplished and thought about, than anything else. Read morePublished on February 13, 2012 by Chreader
This book is thought provoking, in the best sense of the word. I'm not entirely through with it but I already know that I will reread it. You can't get enough of a good thing.Published on January 6, 2012 by Ingrid Whiting
The only thing Brilliant or revolutionary about this book is "How does someone turn PURE DRIVEL into a top selling book? Read morePublished on December 27, 2011 by Ollie Holmes
Atlanta, Georgia- What you pay for an idea? A dollar? Two or three dollars? How about a million dollars! Read morePublished on October 11, 2011 by Dr. Wilson Trivino
The first word that comes to mind when discussing "Thinking for a Living" is "inspiring." Joey Reiman's outlook on the world is completely unique, and his optimistic perspective... Read morePublished on June 10, 2011 by Daniel Cole
This book has nothing to offer ,don,t waste your time reading it.you could give it away to your local church or someone you ...
p. Read more
Reiman is a terrific visionary, but this is an absolutely mediocre book with little in terms of substance. The material is indeed scattered. Read morePublished on November 23, 2003 by Wernie