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Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin
“Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts
“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
“Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one’s organization . . . a valuable tool for employees and managers of all institutions.”—Journal of Applied Management and Entrepreneurship
“An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future.”—Booklist
“Psychology has shown us that there’s no such thing as ‘thinking outside the box.’ The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors’ many years of consulting for BCG.”—Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity
"Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more – and better – ideas. It not only challenges the readers to “think differently”, but also shows them how. It is that rare business book actually worth reading cover to cover."—Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips
"The pinnacle resource for any business or organization, Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention. A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem."—Dr. Mehmood Khan, chief scientific officer, PepsiCo
Luc de Brabandere is a fellow and a senior advisor in the Paris office of The Boston Consulting Group. He leads strategic seminars with boards, senior executives, and managers from a wide range of companies looking to develop new visions, new products and services, and long-term scenarios to prepare for the future. He is the author or co-author of nine books, including The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception, and a regular columnist for various newspapers in France and Belgium. Prior to joining BCG, he was the general manager of the Brussels Stock Exchange.
Alan Iny is the senior specialist for creativity and scenarios at The Boston Consulting Group. He has trained thousands of executives and BCG consultants, runs a wide range of workshops across industries, and speaks around the world about coming up with product, service, and other ideas, developing a new strategic vision, and thinking creatively about the future. Before joining BCG in 2003, he earned an MBA from Columbia Business School and an honors BSc from McGill University in mathematics and management. Iny lives in New York with his wife and daughter.
Great content. Amazing on-line course by Luc be Brabandere at Coursera on the same subject.
As a pair the course+the book it is exciting. Read more
If you want change the way you see your business, your things, read this.Published 10 months ago by charlos
This is a comprehensive and entertaining book, aimed at stimulating ideas on creativity.
We are all familiar with the expression "think outside the box", but... Read more
'Thinking in New Boxes: A New Paradigm for Business Creativity' by Luc de Brabandere and Alan Iny is one of the better, more focused books I've read on business creativity. Read morePublished 12 months ago by W. McCoy
If this were a spoof, it would be half-way enjoyable.
But as these clowns are presenting this as a 'paradigm for business creativity', it doesn't even deserve one star. Read more
This is one of those books that can sink in really deep or you can forget it the second day. Depends on your level of focus. Read morePublished 13 months ago by Alexandru Mican
I like books that put things in context and create some type of hypothesis around what needs to be changed and raises awareness. Read morePublished 14 months ago by Larisa S. Rosenblum