The whole "Thinking of" series focusing on the Smart Questions is a brilliant concept. These books encourage an informed debate rather than prescribing a specific path which may not be the right one for your business. This book is an invaluable resource for ISVs. The authors have done a great job in articulating the opportunities and the challenges ISVs face in this transition to a Software plus Services world. Although targeted at ISVs, in my view, it is equally valuable for customers so they can assess the capability of their software suppliers in providing resilient and capable Cloud services.
A business executive, with over 20 years experience of taking critical technology investment decisions and delivering solutions on the leading edge of IT in large enterprises, ".com" start-ups, and business turnarounds (over 12 years with Microsoft Partners). His recent journey of turning around a struggling ERP vendor into a leading Cloud Computing business in the eProcurement space and taking this to a trade sale has added more scars and knowledge in equal measures.
His down to earth approach, backed up by real-life experience and an ability to bridge the gap between board room strategy and the depths of technology, provides him with a rare insight into the challenges and opportunities for business as we enter the world of Cloud Computing.
He continues to provide consulting services to companies considering Cloud Computing and to analyst firms focused in this space as well as speaking and writing on the subject.
