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Thinking Points: Communicating Our American Values and Vision Paperback – October 3, 2006
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“George Lakoff serves progressives well by explaining how language and moral framing equals power in politics. Thinking Points helps leaders and activists alike to turn this knowledge into a compelling vision for society.” ―John Podesta, CEO and President, Center for American Progress
“Thinking Points is a must read for anyone who doesn't want speaking out to become a dying art.” ―Arianna Huffington
“In Thinking Points, George Lakoff and the Rockridge Institute show how Progressives can stop appealing to some hypothetical "middle" and instead appeal to the deep morality that the vast majority of Americans share. When we speak from our hearts, the integrity of this will speak broadly.” ―Joan Blades, MoveOn
“Lakoff has done it again. In Thinking Points, the good professor and the Rockridge Institute team have connected a broad progressive policy vision to fundamental American values. It's time for progressives to get off defense and go on offense. By laying the foundations of progressive policy in the traditional American values of freedom, responsibility, and care for others, George Lakoff and Rockridge have shown us how. This is the must-read progressive message handbook.” ―Wes Boyd, MoveOn
“In an environment too often dominated by sound-bite arguments and political polarization, Thinking Points is more than a communications tool; it is a must-read for progressives as well as non-partisan activist organizations like the ACLU that want to trumpet their values not only loudly, but effectively. Professor Lakoff's expertise has been invaluable in articulating the ACLU's core values-fundamentally American values-to a broad and politically-diverse audience.” ―Anthony D. Romero, Executive Director, American Civil Liberties Union
“This book is essential reading for anyone who wants to speak out effectively about progressive, American values.” ―Eli Pariser, Executive Director, MoveOn.org Political Action
About the Author
George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Don't Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson).
The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate.
More About the Author
George Lakoff updates may be followed on Facebook, Twitter, YouTube, and Google+. Find these links, a complete bibliography, and more at http://georgelakoff.com
Top Customer Reviews
Point by point, examples are given as to how each ideology defines words, and frames it's messages. How metaphors are used with soundbites, un-truths and spin, Dr Lakoff once again shows us how the right-wing conservative agenda has joined with the fundementalist base of the religious right to slowly erode traditional Progressive American "values" and civil rights in the name of their new Conservative "values package".
My hopes still are that more Progressive Democratic and Republican politicians and candidates will read the information Dr Lakoff and The Rockridge Institute have been working so hard to get out to us. I also hope all Progressives will read this book and be better able to understand what we actually stand for and how to speak out together in unison to keep freedom and peace alive in America.
In 156 easily accessible pages, Lakoff sets the standard upon which all future discussion of the deep cognitive nature of political debate - the meta-politics - will be based. As such, I heartily recommend that you go buy this book. It is a must read.
When an author releases a new book, it's supposed to signify that he has created something new. But the only substantive new material in this book is found in Chapter 2, in which Lakoff expands upon the theory of "biconceptuals" in political thought and defeats the myth of a moderate center. But otherwise, most of the rest of the book consists of repeats of Lakoff's previous works condensed into soundbite form, as indicated by the frequent instructions for the reader to consult those three earlier books for more information. Meanwhile, an incongruous detour into policy idealism wrecks Chapter 7 - "Strategic Initiatives" that turn out to be political reactions of the type that Lakoff strongly disdains in all his other writings.Read more ›
As with "Elephant", he bases his principles on what he calls "deep frames", perceptual maps each of us have in order to make sense of the world. Anything spoken that is antithetical to one's "deep frames" simply do not resonate because phrases, no matter how well turned, have to reflect tangible deeds at the end. What Lakoff provides in his slim volume is a primer for the progressives who have given up the fight of words to the conservatives who had successfully used father-figure metaphors to convince the nation to go to war in Iraq. In fact, the most fascinating parts of the book have to do with the "war on terror" frame. The author brings to light how Republicans have framed the war as a just one because any other kind is beyond our cognitive process. Consequently, references to the "war" frame have constrained Democrats from initiating a withdrawal that would get us out of the war.Read more ›
Most Recent Customer Reviews
Let me start by saying that I don't agree with Lakoff on most policy issues. I've run for state legislature as a Republican. So, why would I read this book AND give it 5 stars? Read morePublished 1 month ago by Edward J. Barton
EXCELLENT BOOK, and arguments on many current topics are nicely laid out. I love the book, and this copy was ordered for my son. Read morePublished 6 months ago by Stephen R Klepper
Excellent read and a necessity for those wondering how do we engage the apaths of this culture and get people to vote for progressive ideals, once again.Published 8 months ago by @Pppatticake
Used it to do a workshop on framing; lots of enthusiasts for the system.Published 11 months ago by Nancy J. Campbell
HERE IS ANOTHER BOOK I WOULD RECOMMED FOR EVERYONE TO READ. I LOVE IT.Published 14 months ago by Theresa Pedrosa
An excellent guide to help progressives understand, frame and debate their position.Published 16 months ago by Robert L. White
Everything Lakoff writes is worth your time—especially if you're a liberal who wants to communicate with conservatives—in your family or not.Published 21 months ago by Dacorated
If you are a fan of Ca politics you will probably enjoy this text book.
Our experience with Amazon was 5 star Ca's political orientation is less than 0 stars