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George Lakoff is a professor of linguistics and cognitive science at the University of California, Berkeley, and a founder of the Rockridge Institute. He is the author of Whose Freedom?, Don't Think of an Elephant!, and Moral Politics, as well as seminal books in linguistics, including Metaphors We Live By (with Mark Johnson).
The Rockridge Institute is a team of scholars and researchers committed to American progressive ideals. It provides intellectual support to the progressive community, partnering with advocates, activists, and policy professionals to articulate the system of American values and ideas and reframe public debate.
Excellent read and a necessity for those wondering how do we engage the apaths of this culture and get people to vote for progressive ideals, once again.Published 1 month ago by @Pppatticake
Used it to do a workshop on framing; lots of enthusiasts for the system.Published 3 months ago by Nancy J. Campbell
HERE IS ANOTHER BOOK I WOULD RECOMMED FOR EVERYONE TO READ. I LOVE IT.Published 7 months ago by Theresa Pedrosa
An excellent guide to help progressives understand, frame and debate their position.Published 8 months ago by Robert L. White
Everything Lakoff writes is worth your time—especially if you're a liberal who wants to communicate with conservatives—in your family or not.Published 14 months ago by Dacorated
If you are a fan of Ca politics you will probably enjoy this text book.
Our experience with Amazon was 5 star Ca's political orientation is less than 0 stars
George Lakoff is a very gifted writer and teacher because he can take the complexities of sociolinguistic theory and make it completely accessible. Read morePublished 21 months ago by LDW
I enjoyed this book very much.The book is all about communicating the progressive values to Americans and the book itself is very successful in achieving to convey the message with... Read morePublished 23 months ago by Wisdom3