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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students [Kindle Edition]

Ellen Lupton
4.4 out of 5 stars  See all reviews (159 customer reviews)

Digital List Price: $24.95 What's this?
Print List Price: $24.95
Kindle Price: $13.40
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Kindle Edition $13.40  
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Book Description

Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type ( has been revised to reflect the new material in this second edition.

Product Details

  • File Size: 123924 KB
  • Print Length: 224 pages
  • Publisher: Princeton Architectural Press; 2 Rev Exp edition (April 15, 2014)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00JH8H4EG
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #91,758 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
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Most Helpful Customer Reviews
35 of 37 people found the following review helpful
5.0 out of 5 stars Great handbook November 2, 2010
By kenk
Format:Paperback|Verified Purchase
This book is an excellent resource for anyone who is serious about graphic layout. It is not a type book; it does not review fonts individually. Rather, it considers type as a visual element. Accessibly written, someone new to the field could use it, as well as experienced graphic artists and those for whom the page is important. A good investment for the artist on a budget, too.
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35 of 38 people found the following review helpful
5.0 out of 5 stars great additions! October 24, 2010
By Bhirsb
Format:Paperback|Verified Purchase
I've used "Thinking with Type" for the last year and a half in the typography classes that I teach. I thought the first edition was a useful tool. Then one of my students ordered this one, and let me look at it...and I was amazed at all of the new information (like a separate page each for numbers, punctuation, and ornaments) and examples that had been added. I ordered it for myself as soon as possible, and will be recommending the second edition to all of my students from now on.
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21 of 23 people found the following review helpful
5.0 out of 5 stars Great book for anyone graphically inclined November 30, 2010
This book was suggested to me on Amazon because of other books I ordered on graphically displaying data, and I'm so happy it was! This book has easy-read essays about letters, text, and grids, all followed by some specific do's and don't's, and ideas/exercises to consider, all without being too preachy and laying the groundwork for you to make your own decisions about how to display text. I'm an urban planning & design student and I loved this book- I think anyone who will ever create anything from a report to a poster to a presentation should read it.
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27 of 31 people found the following review helpful
1.0 out of 5 stars Do not buy Kindle version May 19, 2014
By amin
Format:Kindle Edition|Verified Purchase
I have bought countless ebook on Amazon, and this is the worst "ebook" ever.
They simply scanned the book, not converting them to ebook format for reading on Kindle or mobile revide.
Worse, I can not download it for reading on my Kindle PC (not compatible).
I gave up reading and will order a paperback version.
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55 of 71 people found the following review helpful
2.0 out of 5 stars Gave me a headache to read August 4, 2012
Format:Paperback|Verified Purchase
This book had an initial very strong appeal to me, that quickly wore off. While the title of the book seems to suggest that the principle topic of the book is typography, it is not. Rather, it is a manual of modern design ideas. Ellen suggests that her goal is not to encourage readability, but to encourage the reader not to read. I quote "Although many books define the purpose of typography as enhancing the readability of the written word, one of design's most humane functions is, in actuality, to help readers avoid reading." This thinking is quite consistent with the decontructionist philosophical school that she tends to often quote, especially with Jacques Derrida. That is fine and dandy, except that the fact that Ellen is writing something suggests that she hopes that somebody will read what she writes. She is correct about one thing, that this book was not easy of the eyes to read. Her efforts to be different or unconventional made it very tense to get through her book. The book is laden with illustrations and the first impression of the plethora of examples of design that she provides is that they are cute. Subsequent impressions of her examples are less complementary, in that they are a tremendous strain on the reader (user, if you wish) to interpret the message being conveyed. Unfortunately, as she has received many favorable comments on, there will be many budding young graphic designers out there trying to establish their position in the world of graphic design, and are spurred by this book to be bizarre rather than effective in communicating an idea. If one has no ideas or thoughts to communicate, then this book is excellent for you. Read more ›
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6 of 7 people found the following review helpful
Thinking with type is a critical guide for graphic designers. This book is not just about fonts. It's about seeing type as a visual element. Terms such as kerning, hierarchy, and type size give meaning to type in a visual composition. Creatively speaking, designers are able to manipulate typography and turn it into a message, like a symbolic code or a meaning.

The categories of this book are dissected into four components that consist of letters, texts, grids, and appendix. In the letters category, type is displayed as a narrative and a program. In electronic communication, one designer created typefaces consisting of no diagonals or curves in order to display type on a video screen. The designer proposed a design methodology that is rule-based and systematic.

In narratives, typography adopts the behaviors of the typeface’s name. One example from the book is a typeface called Beowulf. Created in 1990, this typeface has randomized outlines suggesting a behavior similar to the typeface itself.

In the text category, kerning is a really important subject in this book. The use of adjustment of space between two letters is significant in type. Ellen Lupton explains this beautifully in pages 102-103. These pages cover two types of kerning, metric and optical. Exercising space, Line spacing, and alignment are something that designers must be aware of when designing typography.

Throughout this book, there are helpful terms and guides on how not to treat type. These rules are called type crimes. Rules like these are helpful, because it gives designers the reason why they should avoid these crimes. Crimes such as vertical text and stretching type are the biggest offenders in type. Only designers who can justify their design can intentionally break these rules.
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Most Recent Customer Reviews
1.0 out of 5 stars Not for the Working Professional or the Practical Desk
“Thinking with Type” (2010) is a nicely presented physical offering comfortably proportioned, with robust softcover and semi-gloss hardwearing paper stock. Read more
Published 6 days ago by Adam Parker
5.0 out of 5 stars Visual pleasing guide on type
As a typography enthusiast, this book is a visually pleasing guide on how to use fonts and implement it. Read more
Published 16 days ago by Janiceee 
4.0 out of 5 stars Four Stars
nice condition (very good contents)
Published 17 days ago by hannah taeok lee
3.0 out of 5 stars I think this is a better book for someone who already has a background
I think this is a better book for someone who already has a background. I really wanted to learn some basic typesetting theory, and I felt like this book was more an encyclopedia... Read more
Published 21 days ago by Sean Hyde
3.0 out of 5 stars Not a practical manual
This book is a wonderful work of art, and it presents the topic in an interesting and creative style -- but it is not a practical manual. Read more
Published 22 days ago by Amazon Customer
4.0 out of 5 stars Four Stars
Great book!! Nice illustrations, easy to understand.
Published 1 month ago by Jennifer
5.0 out of 5 stars great
bought this for Jessica Spraques Typeology Course . . . great reference
Published 2 months ago by Bith
1.0 out of 5 stars The printed book is great, but the Kindle book is set up in ...
The printed book is great, but the Kindle book is set up in a awful, unintuitive way. It's very difficult to read - none of the pages are zoom-able, and while captions are,... Read more
Published 2 months ago by paul schwochow
5.0 out of 5 stars Five Stars
Very good
Published 2 months ago by katherine
5.0 out of 5 stars Five Stars
Best book on type out there, use it in my classes all the time.
Published 2 months ago by Choo Choo
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More About the Author

Ellen Lupton is the author, coauthor, or editor of 13 books with PAPress, including Design Culture Now; Skin: Surface, Substance + Design; Inside Design Now; Thinking with Type; D.I.Y.: Design It Yourself; and D.I.Y. Kids. She is Curator of Contemporary Design, Cooper-Hewitt, National Design Museum, Smithsonian Institution, New York and Director, Graphic Design MFA Program, Maryland Institute College of Art, Baltimore. she is hte recipient of numerous awards including I.D. Forty, 1992; Chrysler Design Award, 1996; and AIGA Gold Medal, 2007.


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