Thinking in Type: The Practical Philosophy of Typography [Paperback]

Alex W. White (Author)

Book Description

ISBN-10: 1581153848 | ISBN-13: 978-1581153842 | Publication Date: September 1, 2004 | Edition: 1st

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.





• From the author of How to Spec Type (0-78815-978-x), which has sold more than 34,000 copies, and The Elements of Graphic Design (1-58115-250-7)

• Advertising in Communication Arts

Editorial Reviews

Review

“Wow… at last. Here is a practical, exciting reference book that will stimulate the student as well as the professional typographic designer. It really is a good book.”
(Ed Benguiat, Typographic designer )

About the Author

Alex W. White, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller How to Spec Type, he lives in New York City.

Product Details

• Paperback: 224 pages
• Publisher: Allworth Press; 1st edition (September 1, 2004)
• Language: English
• ISBN-10: 1581153848
• ISBN-13: 978-1581153842
• Product Dimensions: 6 x 0.4 x 9 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #185,657 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great read on type, January 2, 2007

By 

Jose O. (Chicago, Illinois United States) - See all my reviews

Amazon Verified Purchase

This review is from: Thinking in Type: The Practical Philosophy of Typography (Paperback)

This is one of those books that every designer should have read and probably own. It contains a lot of useful information including history, theory, application, a lot of examples, and a fair share of philosophical food for thought.

I would recommend it as a great addition to any design library, and for students as a follow up to a basic book on type.

3 of 5 people found the following review helpful:

2.0 out of 5 stars I'm returning for different book on type, November 3, 2007

By 

Ruthie (Simi Valley) - See all my reviews

This review is from: Thinking in Type: The Practical Philosophy of Typography (Paperback)

This book seems to give a good history of type, but was hard to read for me. Pages were very busy with lots of sidebars, making it difficult to read, and many good layout examples were small and in black and white. I'm returning this book. If you want one good, easy to read book on type, get Ellen Lupton's "Thinking with Type." Less information, but much easier on the eyes to read, concise and clear.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Great Book!!, September 11, 2010

By 

FatCatMilly (Corn Country USA) - See all my reviews

Amazon Verified Purchase

This review is from: Thinking in Type: The Practical Philosophy of Typography (Paperback)

Quick, on time, and it was a Good Condition used book. Which is just what I ordered!