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154 of 156 people found the following review helpful:
5.0 out of 5 stars Extraordinary tool for writers and analysts
As an IT consultant I do a lot of writing and create a lot of graphics to reinforce my words. Before discovering this gem my primary graphics reference was Information Graphics by Robert L. Harris, which is a comprehensive encyclopedia of technical graphics. Thinking Visually will not replace that book, but will augment it because this book is more of a how-to and is...
Published on August 15, 2001 by Linda Zarate

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1 of 1 people found the following review helpful:
2.0 out of 5 stars Nice introduction, if you know nothing about diagrams
I just read it. Nice introduction on the subject. If you know nothing about diagraming techniques, it will serve you well. If you know how to embed syntax in a diagram (or have an inkling on how to do it), this book is not for you.
Published 20 months ago by Andre Paulino De Lima


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154 of 156 people found the following review helpful:
5.0 out of 5 stars Extraordinary tool for writers and analysts, August 15, 2001
This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
As an IT consultant I do a lot of writing and create a lot of graphics to reinforce my words. Before discovering this gem my primary graphics reference was Information Graphics by Robert L. Harris, which is a comprehensive encyclopedia of technical graphics. Thinking Visually will not replace that book, but will augment it because this book is more of a how-to and is focused on 14 basic diagrams that I find myself using in one variation or another in nearly every project. The book is divided into three parts: (1) Introduction to Diagramming, which is among the best descriptions of diagramming and how to approach it that I've had the pleasure of reading; (2) APplying the Core Diagrams, and (3) Introduction to Diagramming, which is an extension of Part 1 that wraps up the book with excellent advice.

Part 2 is the heart of the book. The core Diagrams are divided into six groups: (1) MAPPING THE BUSINESS (System Maps, Mind Maps), (2) RELATIONSHIP AND INFLUENCE (Relationship, Tree, Influence), (3) CONTROL IN BUSINESS (Input/Output, Control), (4) CAUSATION (Multiple Cause, Fishbone [also called Ishikawa], Sign), (5) CHANGE (Force-field, Window), (6) FLOW (Flow, Ring).

Many of the diagrams have multiple instances. For example, flow diagrams can take the form of flow process, blocks, algorithms (flow charts) or network diagrams. Likewise, window diagrams take on many different forms, including strength/weakness/opportunity/threat (SWOT), quad matrices (such as the "Boston Matrix"). This extends the 14 core diagrams into many more because of the variations, with all of the major ones discussed in this book.

What I especially like is the way the author presents each diagram: overview of the diagram, business application, business purpose and summary and conventions. When variations are discussed, such as a critical path network diagram derived from a flow, the same treatment is given.

As I read through this book familiarizing myself with these basic tools I discovered that my primary software tool, Visio, contained stencil sets for many of these diagrams, including Mind Mapping, SWOT Fishbone and many more. I also liked the final part of the book because it contains valuable advice on managing information with the core diagrams - especially developing diagrams that convey information instead of resulting in information overload. The chapter on diagramming theory and some of its pitfalls was also excellent. Finally, Appendices A and B, only two pages, are incredibly useful because they map the core diagrams to themes (Appendix A) and to management activity (Appendix B). These make selecting the right tool for the right job easy, and their inclusion is a nice touch of added value.

I cannot praise this book highly enough. It has quickly become one of my most valuable tools and has also enlightened me on a number of issues and factors related to effectively selecting and using diagrams. It merits 5 stars!

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55 of 60 people found the following review helpful:
5.0 out of 5 stars Excellent reference to graphical representation, March 2, 2001
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This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
This is an excellent book of templates for graphical visulization of complex information. I think that this book belongs right on the bookshelf of anyone who uses line graphics for research and business...right next to Tufte's classics. Highly recommended.
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1 of 1 people found the following review helpful:
2.0 out of 5 stars Nice introduction, if you know nothing about diagrams, May 9, 2010
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This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
I just read it. Nice introduction on the subject. If you know nothing about diagraming techniques, it will serve you well. If you know how to embed syntax in a diagram (or have an inkling on how to do it), this book is not for you.
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30 of 45 people found the following review helpful:
2.0 out of 5 stars Good diagrams for business discussions, July 20, 2004
This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
I was searching for a good framework for problem solving and decided to get this book. Content-wise the author has much to cover with 14 core diagrams. He has categorised all this 14 diagrams under several business themes such as: Managing Change, Control, Relationships, Managing Flow etc etc.

I really like the Influence Diagram as it provides a fresh perspective to a Strategic Project I handled before.

However the publisher seems to like really long paragraphs with little spacing. The published date is 2000 but I feel this style of writing was more to early 1800s where TV has yet to be invented.

Hope the author would try to upgrade and review the content with perhaps a different publisher. There is another similiar book of this nature which is the "The Thinker's Toolkit". Happy Diagramming.
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11 of 29 people found the following review helpful:
1.0 out of 5 stars An introduction to simple business diagramming., April 14, 2006
By 
Monson Marukatat (Bangkok, Thailand) - See all my reviews
(REAL NAME)   
This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
The book's objective: "An exploration of core diagrams, and how they can be used effectively in business".

What the book tells you: Fourteen core diagrams, what they are, how to use them. They are all familiar diagrams that an average user will find it easy to understand. Most, if not all, of the diagrams are standard textbook presentations. I see nothing new from this book.

What the book does not tell you: Non-core diagrams. I bought this book expected to discover some fancy diagrams to use in my business presentations. The kinds that consultants are found of using to justify their horrendous fees. But none of that is present in this book.
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4 of 53 people found the following review helpful:
4.0 out of 5 stars Terribly denying of R-Mind/totality, Poorly written, & Crucial Skill, grrr, March 4, 2006
This review is from: Thinking Visually: Business Applications of 14 Core Diagrams (Paperback)
This book is written by someone who is unshakeably certain that R-Mind ( right-hemisphere-dominant mind ) does not exist,
& cannot exist,
& who discounts the split-brain-person results & discoveries of the past decades
( read "The New Drawing on the Right Side of the Brain" ( Betty Edwards Ph.D ) to know-about some of it, but
WORK-THROUGH the book to *understand* the fundamental difference between R-Mind knowing and L-Mind knowing, by *experiencing* it ). . .

To quote the falsity
~. . .how the two halves of the brain can be seen, METAPHORICALLY[emphasis-mine], as handling information in opposite ways, either verbally or visually.
Although there is little scientific evidence for such a claim. . .~

Baloney. Experience it: nearly anyone can
( hell, even the ultra-autistic "Nadya", IIR-her-name-C, was R-Mind-mode
until that was broken from her by training, to satisfy her parents, want for a More Normal autistic child. . . )

Anyways, he's so linear/language/"logic" centred that he *cannot* notice how unclear he is being in his writing,
or that is the charitable assessment, perhaps. . .

However. . .
Diagramming is one of the *core* skills needed by any competent mind, nowadays.

The book "The Power of the 2x2 Matrix" is another core-skill book
( related to diagramming, having-to-do-with schema, and perceiving/knowing ).

"Presenting to Win" is another core-skill book.

Saxon Math books are another.

"The Feiner Points of Leadership" ( Feiner ) is another.

"The Definitive Business Plan" ( Stutely ) is another.

UNfortunately, I don't know any better diagramming-competence book,
so it's stuck in the NEED category, until I can get a good alternative.

If you know of a better one, or can write one yourself, get the info here, or do it!

Cheers, eh?
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Thinking Visually: Business Applications of 14 Core Diagrams
Thinking Visually: Business Applications of 14 Core Diagrams by Malcolm Craig (Paperback - Sept. 2000)
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