The Third Wave [Mass Market Paperback]

Alvin Toffler (Author)

Product Details

• Mass Market Paperback: 560 pages
• Publisher: Bantam (May 1, 1984)
• Language: English
• ISBN-10: 0553246984
• ISBN-13: 978-0553246988
• Product Dimensions: 4.2 x 1.2 x 6.9 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (29 customer reviews)
• Amazon Best Sellers Rank: #133,546 in Books (See Top 100 in Books)
  • #7 in Books > 4-for-3 Books > Nonfiction > Social Sciences > Popular Culture

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Customer Reviews

Most Helpful Customer Reviews

87 of 96 people found the following review helpful:

5.0 out of 5 stars A Broad Vision of the Potential for Individualization, December 7, 2000

By 

Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
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This review is from: The Third Wave (Mass Market Paperback)

I decided to reread this book after 20 years to see how accurately it represented the experiences of the past 20 years. How nice a surprise I received when I found that the broad themes were beautifully portrayed against the background of the prior agricultural and industrial economies. This long term perspective made the articulation of the future vision clearer.

Particularly impressive in retrospect is the description of a forecast for mass customized products. The customer "will become so integrated into the production process that we find it . . . difficult to tell . . . who is the producer." One might be reading about someone ordering a computer on the Dell Web site.

Almost equally impressive is the appreciation of how electronic connections will establish horizontal connections. "Even a partial shift towards the electronic office will be enough to trigger an eruption of social, psychological, and economic consequences." "It promises to restructure all human relationships and roles in the office as well."

Key insights related to:

(1) Companies needing to take on full responsibility for the consequences of their actions on society and the environment;

(2) Companies becoming much more important social institutions of change;

(3) Information moving to the center of major decisions;

(4) Government spreading its influence so that business and politics become inextricably entwined; and

(5) Institutional ethics coming to more closely reflect social ethics.

In fact, this is the first book I have located that sees the business organization as the critical institution in making ecological, moral, political, racial, sexual and social change, as well as the usual transactional ones.

The fundamental vision of humanity as seeking a more appropriate civilization that is built around individual choice in coordinating social interests is a remarkably accurate description of the evolution of the free market democracies over the last 20 years.

Realizing how hard it is to forecast anything, one comes away with a remarkable appreciation for Alvin Toffler's fundamental estimation of human potential. He took that understanding, tied technology to it, and found the answer quite well.

After enjoying this remarkable book (for the first time or) again, I encourage you to consider how these same human characteristics will take us forward in the future. How can you facilitate this felicitous development?

Make your actions and those you cooperate in serve everyone's best interests!

34 of 36 people found the following review helpful:

5.0 out of 5 stars An Explanation of the "Computer Revolution", September 20, 1998

By A Customer

This review is from: The Third Wave (Mass Market Paperback)

This book attempts to explain the both the nature and the process of the technological revolution that has transformed the world's social and economic systems. To quote Newt Gingrich, US Speaker of the House of Representatives, "Alvin and Heidi Toffler have given us the key to viewing current disarray within the positive framework of a dynamic, exciting future... The Tofflers correctly understand the development and distribution of information that has become the central productivity and power activity of the human race.... In the Third Wave, the Tofflers moved from observation (found in earlier works such as Future Shock) to creating a predictive framework They placed the information revolution (from circa 1990) in an historical perspective, comparing it with the other two great transformations, the agricultural revolution (beginning 8000 B.C thru around 1700) the industrial revolution (beginning around 1700 and still spreading across world society in an ever slower movement) . According to the Tofflers, we are feeling the impact of the third great wave of change in history, and we are, as a result, in the process of creating a new civilization." (Preface to Toffler's Creating a New Civilization)

It is the collision of these concentric waves, and the turbulence created by the interaction of these waves, ie the resistance of industrial-based organizations to information-based systems, that accounts, in their view, for much of the seeming social, political and economic disorder. In short, this book seeks to postulate a paradigm that explains the entire scope of the Information Revolution. It succeeds in this goal as perhaps no other book written to date. For this reviewer, The Third Wave is as thought- provoking as we approach the year 2000 as the book The Greening of America was in the 1970s.

4 of 5 people found the following review helpful:

3.0 out of 5 stars Good but not great, February 25, 2009

By 

Ryan C. Holiday (Los Angeles, California) - See all my reviews
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This review is from: The Third Wave (Mass Market Paperback)

In the first wave, power came from violence or force. In the second, the Industrial Revolution, power came from wealth. Today, it comes from knowledge. The battle for the future is going to be over information. Unfortunately, the book takes 500 pages to say that.

Toffler's other books are stronger and if short on time, can be read in exchange for The Third Wave. However Alvin does write a particularly touching foreword about his wife who has been his long time writing partner.