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Comment: This book has already been loved by someone else. It MIGHT have some wear and tear on the edges, have some markings in it, or be an ex-library book. Over-all it's still a good book at a great price! (if it is supposed to contain a CD or access code, that may be missing)
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The Third Wave Mass Market Paperback – May 1, 1984

4.5 out of 5 stars 43 customer reviews

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Editorial Reviews

About the Author

Alvin Toffler is adviser to companies and governments worldwide on advances in technology, politics, economics, and society. His other books include The Third Wave, Powershift, War and Anti-War, and Creating a New Civilization, he live in Los Angeles, California.
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Product Details

  • Mass Market Paperback: 560 pages
  • Publisher: Bantam (May 1, 1984)
  • Language: English
  • ISBN-10: 0553246984
  • ISBN-13: 978-0553246988
  • Product Dimensions: 4.2 x 1.2 x 6.9 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Best Sellers Rank: #84,503 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Donald Mitchell HALL OF FAMEVINE VOICE on December 7, 2000
Format: Mass Market Paperback
I decided to reread this book after 20 years to see how accurately it represented the experiences of the past 20 years. How nice a surprise I received when I found that the broad themes were beautifully portrayed against the background of the prior agricultural and industrial economies. This long term perspective made the articulation of the future vision clearer.
Particularly impressive in retrospect is the description of a forecast for mass customized products. The customer "will become so integrated into the production process that we find it . . . difficult to tell . . . who is the producer." One might be reading about someone ordering a computer on the Dell Web site.
Almost equally impressive is the appreciation of how electronic connections will establish horizontal connections. "Even a partial shift towards the electronic office will be enough to trigger an eruption of social, psychological, and economic consequences." "It promises to restructure all human relationships and roles in the office as well."
Key insights related to:
(1) Companies needing to take on full responsibility for the consequences of their actions on society and the environment;
(2) Companies becoming much more important social institutions of change;
(3) Information moving to the center of major decisions;
(4) Government spreading its influence so that business and politics become inextricably entwined; and
(5) Institutional ethics coming to more closely reflect social ethics.
In fact, this is the first book I have located that sees the business organization as the critical institution in making ecological, moral, political, racial, sexual and social change, as well as the usual transactional ones.
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Format: Mass Market Paperback
This book attempts to explain the both the nature and the process of the technological revolution that has transformed the world's social and economic systems. To quote Newt Gingrich, US Speaker of the House of Representatives, "Alvin and Heidi Toffler have given us the key to viewing current disarray within the positive framework of a dynamic, exciting future... The Tofflers correctly understand the development and distribution of information that has become the central productivity and power activity of the human race.... In the Third Wave, the Tofflers moved from observation (found in earlier works such as Future Shock) to creating a predictive framework They placed the information revolution (from circa 1990) in an historical perspective, comparing it with the other two great transformations, the agricultural revolution (beginning 8000 B.C thru around 1700) the industrial revolution (beginning around 1700 and still spreading across world society in an ever slower movement) . According to the Tofflers, we are feeling the impact of the third great wave of change in history, and we are, as a result, in the process of creating a new civilization." (Preface to Toffler's Creating a New Civilization)
It is the collision of these concentric waves, and the turbulence created by the interaction of these waves, ie the resistance of industrial-based organizations to information-based systems, that accounts, in their view, for much of the seeming social, political and economic disorder. In short, this book seeks to postulate a paradigm that explains the entire scope of the Information Revolution. It succeeds in this goal as perhaps no other book written to date. For this reviewer, The Third Wave is as thought- provoking as we approach the year 2000 as the book The Greening of America was in the 1970s.
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Format: Hardcover Verified Purchase
If you are looking for descriptions of large-scale shifts in world economies and cultures, this book has it. Toffler was so far ahead in his thinking and in his grasp of the changing world order that it's staggering. Thirty years later and many of the concepts he outlined are just now taking shape.

There is a "quotable" in every single paragraph. Read it.
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Format: Mass Market Paperback Verified Purchase
In my view, the best of the original "trilogy" (to which a fourth book was eventually added). This book changed the way I experienced and understood history - it put human development into context in a way which was never properly elucidated to me before.

In essence, Toffler shows how society and economy have moved from hunter-gatherers to the industrial age, and then to the knowledge/information based economies of the world we currently live in.

The details and depth of research in this book are staggering. And, for basically a very long research paper, his style is exciting and engaging, pulling the reader through the statistics and historical events shaping his overall thesis.

As cheesy as it sounds, when I read this book in 1992, it changed my life; it ignited a new appreciation and fascination with history to the point where I now seek it out.
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Format: Mass Market Paperback
When I started this book, I could not put it down before I finished it. For a month after that, I could not think of anything else but what I have read, and for the next twenty years I had countless occasions to see that the book was profoundly right. The book was written for a lay reader, simple and fun to read, and yet, I am sure that it will be seen as one of the most influential science books of the 20th century. History and sociology have two periods: before and after The Third Wave by Alvin Toffler.
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