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Thirty Tons a Day: The Rough-Riding Education of a Neophyte Racetrack Operator Hardcover – November 17, 1972


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Product Details

  • Hardcover: 296 pages
  • Publisher: The Viking Press; First Edition edition (November 17, 1972)
  • Language: English
  • ISBN-10: 0670701572
  • ISBN-13: 978-0670701575
  • Product Dimensions: 9.3 x 6.2 x 1 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #2,022,639 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Bill Veeck (1914–1986) brought a flamboyant, fan–oriented entrepreneurship to his ownership of the Cleveland Indians, the St. Louis Browns, and the Chicago White Sox. He is best remembered for the innovations he brought to the game and for his publicity stunts that brought fans to the ball park. He also wrote Veeck as in Wreck and The Hustler's Handbook. --This text refers to the Paperback edition.

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9 of 9 people found the following review helpful By E. A. Lovitt HALL OF FAMETOP 100 REVIEWER on July 1, 2003
Format: Hardcover Verified Purchase
In spite of this book's title, there are no horses to speak of in "Thirty Tons a Day." Self-proclaimed "hustler," Bill Veeck, Jr., who has been called the greatest public relations man and promotional genius the game of baseball has ever seen, decided to take a detour into the Thoroughbred business by purchasing Suffolk Downs, a run-down racetrack near Boston. This book is his story of how he renovated the racetrack, starting in 1969, then took on the legislative, judicial, and executive branches of the Massachusetts government to haul Thoroughbred racing, kicking and screaming out of the Dark Ages--or more accurately out of the Age of Puritans.
He succeeded in his battles against the government (thanks mainly to the judicial branch) but was finally done in by his own holding company, Realty Equities. The bittersweet final chapter describes the farewell party he threw for his friends who had joined him in his two-year, and ultimately bankrupted racetrack venture.
It was a wild two-year ride and Veeck is a very colorful character, even when he is talking about holding companies and Boston politics. During his tenure at the track, he had the pay toilets and artificial flowers banned from the facility, staged chariot races and livestock giveaways (Brahma bulls and a Thoroughbred). There was also going to be a reenactment of Custer's last stand, which alas was rained out (Veeck didn't have much luck with the weather during his tenure). He also inaugurated what was then the richest turf race in the world, the Yankee Gold Cup, won by the French horse, Jean-Pierre (so there are a few horses mentioned in this book, just not as many as you might be led to believe by the title).
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2 of 2 people found the following review helpful By Peter T. Bepler, II on November 11, 2011
Format: Paperback Verified Purchase
Too few people today remember who Bill Veeck was, and what an entertaining and insightful writer (with Ed Linn's help, to be sure) he was, both about baseball and, in this book, horseracing. The book details his brief stint as manager of Suffolk Downs, a dilapidated Boston race track he was charged with reviving. The book is a hilarious (and fascinating) read, primarily about Boston politics in general, and about the politics of Massachusetts horseracing specifically. It is also fascinating about the day-to-day minutiae of running a race track anywhere- the title highlighting just one of the problems that any race track operator has to deal with. Veeck is one of the great, maverick entrepreneurs in sports history, famous not least for his instinct for promotion, the instinct that put Eddie Goedel, a very small person, in a St. Louis Browns uniform for one memorable at-bat in 1948. For anyone with an interest in the Runyonesque side of sport, Veeck's supremely optimistic and broadly human approach to the mysteries of running a sports team or, in this case, a shaky horseracing race track, this book is a classic must-read.
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1 of 1 people found the following review helpful By Best Of All on March 5, 2008
Format: Hardcover Verified Purchase
Bill Veeck became a legend in professional baseball by operating teams with the fans in mind - a novel concept then, as now - and tweaking the noses of the "Lords of the Realm" as he went along.

In the late-1960s, it appeared that his trek in baseball was over, so Veeck played a longshot, becoming president of Suffolk Downs, a Thoroughbred track near Boston, Massachusetts.

With comedic interludes - but oftentimes very biting commentary - Veeck and co-author Ed Linn chronicle the small victories and grand frustrations while operating a facility which carried the moniker, "Suffering Downs."

There are battles with an alleged corrupt system of politics at the local and state levels, a Boston-based media with its own personal agendas (vendettas) and racetrack owners in the region who had their eyes set on a larger slice of the pari-mutual pie, at the expense of Suffolk Downs.

Through the muck, Veeck was the consummate showman, having events like a chariot race, a Brahman bull "giveaway," a major stakes race - the Yankee Gold Cup - and an attempt to re-create Custer's Last Stand, while fighting for additional racing dates and to have children admitted into the track with adults.

After two years, Veeck's race was over, as the conglomerate which owned the facility toppled under the weight of financial ruin, while yanking profits out of the racetrack and tossing them into failing enterprises.

Published in 1972, there are a number of controversial issues discussed by Veeck that are still running as strong on racetracks as a Triple Crown contender. That is what makes the book as timely a read today as it was nearly 40 years ago.
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Format: Hardcover Verified Purchase
Just finished reading this 1972 gem about the colorful Mr. Veeck's efforts to buy and operate Suffolk Downs horse track in 1970s Boston. Well written, with numerous excellent passages, this was an interesting and lively read. The personalities, places, and dirty politics of Massachusetts came alive in ways that still have me smiling and squirming.

For me, the final quarter of the book got bogged down in descriptions of dirty financial and regulatory dealings. If your experience is similar, put the book down, because the final chapter has just been written - Suffolk Downs closed for good in October 2014.
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