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This Business of Broadcasting [Hardcover]

Leonard Mogel (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: June 1, 2004 | ISBN-10: 0823077306 | ISBN-13: 978-0823077304 | Edition: 1st

This Business of Broadcasting is a comprehensive guide to jobs and job opportunities in the broadcasting industry - broadcast and cable television as well as radio - suitable for both the entry-level job seeker and the mid-career job changer.

It offers an overview of the television and radio industries; a detailing of job functions and salaries in each field; a detailed examination of programming; interviews with industry veterans and fast-track newcomers; and authoritative advice on education, resumes, interviews, internships, training programs, and resources.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This Business of Broadcasting is a comprehensive guide to jobs and job opportunities in the broadcasting industry - broadcast and cable television as well as radio - suitable for both the entry-level job seeker and the mid-career job changer.

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Product Details

Hardcover: 352 pages
Publisher: Billboard Books; 1st edition (June 1, 2004)
Language: English
ISBN-10: 0823077306
ISBN-13: 978-0823077304
Product Dimensions: 6.1 x 1 x 9.9 inches
Shipping Weight: 1.6 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #770,351 in Books (See Top 100 in Books)

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› Visit Amazon's Leonard Mogel Page

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3 of 3 people found the following review helpful:

5.0 out of 5 stars Excellent Review of Television and Radio Field, February 24, 2008

Davis Foulger (New York, NY United States) - See all my reviews
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This review is from: This Business of Broadcasting (Hardcover)

I used this text in teaching an intermediate class on the business of television and radio at Brooklyn College. It worked really well for my purposes. It has an excellent review of the current state of the television and radio industries in the United States, the career opportunities that are available, and the things you need to do in order to succeed in the field.

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Inside This Book (learn more)

First Sentence:
If you were a World War II veteran returning to the United States in 1945, your priorities were to complete your education, find a job, and get married, not necessarily in that order. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
master control engineer, six broadcast networks, adult contemporary format, affiliate compensation, transmitter engineer, urban adult contemporary, basic cable networks, other cable networks, syndication market, syndicated programming, radio sales, programming formula, rep firms, original movies, series programming, member stations, ratings leader, syndicated shows, sports broadcasting, station ownership

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, United States, Fox News, Westwood One, San Francisco, Super Bowl, Time Warner, The Sopranos, News Corp, Associated Press, Comedy Central, Nielsen Media Research, Advertising Age, Bill O'Reilly, King World, Monday Night Football, Television Week, The Hollywood Reporter, Warner Bros, Six Feet Under, Wall Street, Walt Disney Company, Century Fox, David Letterman

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Citations (learn more)

This book cites 79 books:

Civil War by Geoffrey Ward on page 39, and page 40
Broadcast Journalism, Fifth Edition by Andrew Boyd in Back Matter
Hit Parade (John Keller Mysteries) by Lawrence Block on page 196
Broadcast News and Writing Stylebook (3rd Edition) by Robert A. Papper in Back Matter
Associated Press Broadcast News Handbook by Brad Kalbfeld in Back Matter

See all 79 books this book cites

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