The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring
This Business of Concert Promotion and Touring
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Book Description
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Editorial Reviews
About the Author
Roy Waddell is Senior Writer, Touring,
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.
Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.
Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.
Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.
Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
4.0 out of 5 stars
Indie Promo keeps yur band on track,
By SadWings (Syracuse, NY) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and Staging Concerts" (Hardcover)
This book was a good compilation of facts to keep an
Indie band on track to be successful. Add Tour Smart by Martin Atkins and you should avoid many pitfalls other bands have faced in the past
10 of 11 people found the following review helpful:
5.0 out of 5 stars
Provides new cutting-edge career paths in the notoriously difficult music industry,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and Staging Concerts" (Hardcover)
THIS BUSINESS OF CONCERT PROMOTION AND TOURING: A PRACTICAL GUIDE TO CREATING, SELLING, ORGANIZING AND STAGING CONCERTS provides new cutting-edge career paths in the notoriously difficult music industry, which has been virtually transformed by digitalization and online copying. Promoters of music have kept industry secrets to success tightly to themselves - until now. Here's a book for any looking to become involved in the music industry and for business pros seeking an edge: from ads and promotion to managing performers, gaining publicity and venue staffing, here are all the keys to industry success and the secrets which fuel such successes.
11 of 13 people found the following review helpful:
5.0 out of 5 stars
A Music Business "Must Have",
This review is from: This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and Staging Concerts" (Hardcover)
Finally there's a book that gives a complete and current look at the inner workings of the concert business. Barnet, Berry, and Waddell have filled a void - no, make that a chasm - of reliable, contemporary guidance to those either in or considering earning from the concerts and touring industry. The concert business requires as much planning and risk management as any enterprise, and This Business of Concert Promotion and Touring gives the tools and guidance to avoid the quicksand. My resume includes concert production and promotion but my personal library now includes this book. Thanks Rich, Jake, and Ray.
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