The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more are covered in this indispensable one-volume resource. And the ideas and techniques explained here can be used for every type of concert promotion, including college shows, artist showcases, club gigs, as well as major events handled by local promoters, nationwide promoters, and worldwide promoters. Concert promoters and tour managers at every level need to know This Business of Concert Promotion and Touring
This Business of Concert Promotion and Touring
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Editorial Reviews
About the Author
Roy Waddell is Senior Writer, Touring,
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.
Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.
Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.
for Billboard magazine. His weekly
column, On the Road, keeps him in
regular touch with agents, promoters,
artist managers, business and
venue managers, ticketing agencies,
and everyone else
associated with this business of concerts.
He lives in Hendersonville, TN.
Richard D. Barnet, a professor in the
Department of Recording Industry at
Middle Tennessee State University, is
co-author of Controversies of the
Music Industry. He lives in Nashville, TN.
Jake Berry, co-owner of Production
Alliance, has worked in production
management of tours by Tina Turner,
the Rolling Stones, Madonna, AC/DC,
Metallica, and Motley Crue. He lives
in Scottsdale, AZ.
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
This book was a good compilation of facts to keep an
Indie band on track to be successful. Add Tour Smart by
Martin Atkins and you should avoid many pitfalls other
bands have faced in the past
Indie band on track to be successful. Add Tour Smart by
Martin Atkins and you should avoid many pitfalls other
bands have faced in the past
10 of 11 people found the following review helpful
Format:Hardcover
THIS BUSINESS OF CONCERT PROMOTION AND TOURING: A PRACTICAL GUIDE TO CREATING, SELLING, ORGANIZING AND STAGING CONCERTS provides new cutting-edge career paths in the notoriously difficult music industry, which has been virtually transformed by digitalization and online copying. Promoters of music have kept industry secrets to success tightly to themselves - until now. Here's a book for any looking to become involved in the music industry and for business pros seeking an edge: from ads and promotion to managing performers, gaining publicity and venue staffing, here are all the keys to industry success and the secrets which fuel such successes.
11 of 13 people found the following review helpful
Format:Hardcover
Finally there's a book that gives a complete and current look at the inner workings of the concert business. Barnet, Berry, and Waddell have filled a void - no, make that a chasm - of reliable, contemporary guidance to those either in or considering earning from the concerts and touring industry. The concert business requires as much planning and risk management as any enterprise, and This Business of Concert Promotion and Touring gives the tools and guidance to avoid the quicksand. My resume includes concert production and promotion but my personal library now includes this book. Thanks Rich, Jake, and Ray.
Most Recent Customer Reviews
Excellent Book!!!
It's so hard to find books about the music business these days that are not out of date, but this book is the best one that I have read so far. Read more
Published 3 months ago by Kylie the City Girl
useless
This book doesn't provide any useful information. After reading it I find there is a huge disconnect from the authors and who the intended audience is. Read more
Published 10 months ago by local band
Unless your rich
Unless you're rich don't bother buying this book. It only tells you things as if 1) you're a superstar or 2)rich. Read more
Published on November 28, 2009 by Joseph David Lopez
Food for thought
It is important to understand that I ordered this book from Christchurch in New Zealand. Amazon handled the shipping as if I were living in an apartment just down the street from a... Read more
Published on July 7, 2009 by Glyn J. Maclean
Concert promotion
I am everything for the band and I find the information in this book very valuable depending on the role I play each day, either managing my self or preparing a set for a show,... Read more
Published on May 15, 2008 by Mark A. Tomlinson
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