This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits [Hardcover]

Tad Lathrop (Author)

Book Description

Series: This Business of | Publication Date: August 21, 2007

Think BIG—capture the global music market.

Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more. A companion volume to author Tad Lathrop's top-selling This Business of™ Music Marketing and Promotion, This Business of™ Global Music Marketing offers everyone in the music business a chance to go global.

Editorial Reviews

About the Author

Tad Lathrop, the author of This Business of™ Music Marketing and Promotion, produced and co-wrote Jazz: The First Century and the book/CD compilation Cult Rockers. He lives in Oakland, California.

Product Details

• Hardcover: 288 pages
• Publisher: Billboard Books (August 21, 2007)
• Language: English
• ISBN-10: 0823077888
• ISBN-13: 978-0823077885
• Product Dimensions: 6.3 x 1.1 x 9.4 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #951,686 in Books (See Top 100 in Books)

More About the Author

Tad Lathrop's newest title, "Discover Jazz," coedited with Smithsonian Curator of American Music John Edward Hasse, takes an expansive look at this music. "Discover Jazz" explores not only jazz evolution but also its fascinating connections to other aspects of modern life: the arts, social trends and historic events, technological developments, and more. This panoramic view is achieved through the written contributions of distinguished scholars from across the musical and cultural spectrum, hundreds of photographs and images that bring the history to vivid life, a set of CDs compiling some of the very best jazz recordings of the past century, insightful listening guides to many of those recordings, plus supplemental multimedia materials online, including documentaries, filmed performances, streaming audio, and study guides.

Tad's book on the music business, "This Business of Music Marketing and Promotion," has been widely read and taught since its first publication in 1999. He expanded one of that book's chapters, on marketing and promoting music in foreign countries, to the full-length volume "This Business of Global Music Marketing," published in 2007. This was one of the first books to chronicle the complexities of digital music distribution worldwide.

For more information on Tad's projects, visit www.tadlathrop.com.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars All musicians need this., November 5, 2007

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits (Hardcover)

Today's music is global and reaches a world-wide audience and so attempts to promote and market it necessarily are different from more regional approaches used in the past. Both business libraries and music collections need THIS BUSINESS OF GLOBAL MUSIC MARKETING to understand how music reaches around the world: even musicians need to understand the process. From product and image development and marketing to distribution options and promotion via traditional and Internet means, THIS BUSINESS covers all the basics, offering guidelines for profitable operations in cross-border music commerce and addressing such issues as understanding the world's major regions, exporting to other countries, packaging and pricing music for global sales, and more. All musicians need this.

Diane C. Donovan
California Bookwatch

3 of 3 people found the following review helpful:

4.0 out of 5 stars Poignant but Wordy, September 2, 2007

By 

John M. Storey "Jack Storey" (Windermere, FL USA) - See all my reviews
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This review is from: This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits (Hardcover)

Following in the footsteps of the other amazing 'This Business Of...' series of music business based books, this one doesn't disappoint. However, it's a bit wordier than the rest of them; the information is dead on and extremely helpful, but you just have to prepare yourself for the task at hand (which would be: making sense of all of it as you read.) Before you go and buy this book though, make sure you've read Tad's previous 'This Business of...' novel: 'This Business of Music Marketing and Promotion'.

4.0 out of 5 stars Only book availabe that covers this subject that is up-to-date in 2009, January 29, 2009

By 

Alexander E. Maas "Alex Maas" (San Diego) - See all my reviews
(REAL NAME)   

This review is from: This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits (Hardcover)

As far as I khow, this is the only book available that covers this subject. There was a short article in the WSJ about a specific musician, and how he has been able to self promote his music using social media tools.

And there was the following available--(there is another with a similar name, not promising a fortune, but not worth reading)

How to Sell Music, Collectibles, and Instruments on eBay... And Make a Fortune

I would highly suggest that one reads this books if you are a musician who wants to promote his or her music using current internet and other tools.

However, what I need to leave--unsaid is I believe I have a completely new way for musicians to avoid being ripped off by people sharing MP3s of their music, leaving musicians with nothing. But that is for another time.