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This Business of Television Hardcover – March 1, 2006

ISBN-13: 978-0823077632 ISBN-10: 0823077632 Edition: 3 Rev Upd

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Product Details

  • Hardcover: 592 pages
  • Publisher: Billboard Books; 3 Rev Upd edition (March 1, 2006)
  • Language: English
  • ISBN-10: 0823077632
  • ISBN-13: 978-0823077632
  • Product Dimensions: 6.1 x 1.9 x 9.2 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #344,724 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Howard J. Blumenthal has produced several hundred hours of programming, including game shows, talk shows, dramas, and children's programming. He is also the author of more than twenty books, including the CD Listener's Guide series, published by Billboard Books. He lives in Newtown, PA. Oliver R. Goodenough has been in legal practice for more than twenty-five years, specializing in entertainment and communications law, as well as business and corporate law. A professor at the Vermont Law School, he lives in Woodstock, VT.

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Customer Reviews

4.4 out of 5 stars
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See all 16 customer reviews
I only with this book could be updated, say, every two years.
William D. Tompkins
I now work as a television director, and it was this book that taught me the "business" aspects of the industry.
Jonathan David
It is my main resource for getting quick answers that are easy to understand.
Ronald R. Hebert

Most Helpful Customer Reviews

26 of 28 people found the following review helpful By Julia Bassett on November 3, 2000
Format: Hardcover
This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons.
Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.
Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.
Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed.
This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
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19 of 21 people found the following review helpful By Ronald R. Hebert on April 4, 2002
Format: Hardcover
This book is so hot that it's been stolen from my office library 3 times. I'm on my 4th purchase of this book. I felt like I could have an intellegent conversation about any aspect of the television business after using this book. It is my main resource for getting quick answers that are easy to understand. This is required reading for those getting started and a great resource for those that have been in the industry a while. It also includes a computer disk containing forms such as U.S. Copyright registration and others found in the book that you can import to your word processor.
Ron Hebert
Producer
2002 Emmy Awards - Pacific Southwest Chapter
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15 of 18 people found the following review helpful By A Customer on August 22, 1999
Format: Hardcover
Our start-up entertainment company has used the first edition as our essential reference book. We have not found anything else like it. We are excited about ordering the second edition.
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7 of 8 people found the following review helpful By Julia Bassett on November 7, 2000
Format: Hardcover
This Business of Television is a landmark volume in our practice (micro-economic forecasting for the entertainment industry). Here are the top three reasons why.
Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy.
Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions.
Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the language of economics will be doomed.
<segue> The second edition proudly bears a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
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7 of 8 people found the following review helpful By A Customer on August 16, 1999
Format: Hardcover
The first edition was handy, detailed, and filled with suggestions on where to find further information. I'm glad the revised edition includes a disk. Highly recommended for anyone in the television, video, or CD-ROM production business. And not a bad price, considering the cost of other texts.
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4 of 5 people found the following review helpful By William D. Tompkins on October 7, 2005
Format: Hardcover
This book (textbook) is an excellent resource for just about everything in TV. The disk included is a great utility to have for printing out your own contracts. I only with this book could be updated, say, every two years.
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1 of 1 people found the following review helpful By lemarques on December 6, 2012
Format: Hardcover Verified Purchase
I was overwhelmed when I got it beucase it's bigger than the "This business of Film" but it doesn't cover topics deeply. I expected to have more about topics like Syndication rules and Prime Time Access.
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