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This ...Is CBS: A Chronicle of 60 Years (Prentice-Hall corporate library)
 
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This ...Is CBS: A Chronicle of 60 Years (Prentice-Hall corporate library) [Hardcover]

Robert Slater (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Editorial Reviews

From Library Journal

Slater accurately calls this a narrative history of CBS. Parts of this chatty book should be read aloud, preferably by a Murrow or Cronkite. "This might have been the story of a cigarmaker, or no story at all . . .," Chapter 1 begins. Though not a comprehensive history, the book explores the development of radio and television from 1928 to the present, as well as politics, programming, and personalities at CBS. The author, a Time correspondent, does not offer the sometimes limited inside view of Bill Leonard's In the Storm of the Eye ( LJ 5/15/87) or Peter McCabe's Bad News at Black Rock ( LJ 4/15/87). A useful addition to general and mass communication collections, the book would have benefited from a few new words from Chairman Bill Paley, the cigar maker's son who started it all. He declined to be interviewed, according to Slater, because he's writing a second book of memoirs. Jo Cates, Poynter Inst. for Media Studies Lib., St. Petersburg, Fla.
Copyright 1988 Reed Business Information, Inc.

Product Details

  • Hardcover: 354 pages
  • Publisher: Prentice Hall Trade; First Edition edition (June 1988)
  • Language: English
  • ISBN-10: 0139192344
  • ISBN-13: 978-0139192340
  • Product Dimensions: 8.9 x 6.2 x 1.3 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,184,667 in Books (See Top 100 in Books)

More About the Author

Robert Slater was born in New York City on October 1, 1943, and grew up in South Orange, New Jersey. He graduated from Columbia High School in 1962 and graduated with honors from the University of Pennsylvania in 1966, where he majored in political science. He received a masters of science degree in international relations from the London School of Economics in 1967. He worked for UPI and Time Magazine for many years, in both the United States and the Middle East.
Slater has written 16 books about major business personalities before his new book on Donald Trump:
' The Titans of Takeover (Englewood Cliffs, NJ: Prentice Hall, 1987).
' Portraits in Silicon (Cambridge, MA: MIT Press, 1987).
' This ... .Is CBS: A Chronicle of 60 Years (Englewood Cliffs, NJ: Prentice Hall, 1988).
' The New GE: How Jack Welch Revived an American Institution (Homewood, IL: Business One Irwin, 1993).
' Get Better or Get Beaten! 31 Leadership Secrets from GE's Jack Welch (Burr Ridge, IL: Irwin Professional Publishing, 1994). This book made the business best-seller list in Japan.
' SOROS: The Life, Times, and Trading Secrets of the World's Greatest Investor (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles superinvestor George Soros, and it appeared on the Business Week best-seller list.
' Invest First, Investigate Later: And 23 Other Trading Secrets of George Soros, the Legendary Investor (Chicago, IL: Irwin Professional Publishing, 1996).
' John Bogle and the Vanguard Experiment: One Man's Quest to Transform the Mutual Fund Industry (Chicago, IL: Irwin Professional Publishing, 1996). This book profiles the most important business figure in the mutual fund field.
' Ovitz: The Inside Story of Hollywood's Most Controversial Power Broker (New York, NY: McGraw-Hill, 1997). This book made the Los Angeles Times and the New York Times business best-seller lists.
' Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO (New York, NY: McGraw-Hill, 1998). This is an updated look at the business secrets of General Electric's chairman and chief executive officer. It made the Business Week and The Wall Street Journal best-seller lists.
' Saving Big Blue: Leadership Lessons & Turnaround Tactics of IBM's Lou Gerstner (New York, NY: McGraw-Hill, 1999).
' The GE Way Fieldbook: Jack Welch's Battle Plan for Corporate Revolution (New York, NY: McGraw Hill, 1999).
' The Eye of the Storm: How John Chambers Steered Cisco Systems Through the Technology Collapse (New York, NY: HarperBusiness, 2003).
' Magic Cancer Bullet: How a Tiny Orange Capsule May Rewrite Medical History (New York, NY: HarperBusiness, 2003), co-authored with Novartis CEO, Dan Vasella.
' The Wal-Mart Decade: How a New Generation of Leaders Turned Sam Walton's Legacy into the World's #1 Company (New York, NY: Portfolio, 2003). A paperback version was published in June 2004.
' Microsoft Rebooted: How Bill Gates and Steve Ballmer Re-Invented Their Company (New York, NY: Portfolio, 2004
' No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump (New Jersey, Pearson, Prentice Hall, February 2005)


 

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5.0 out of 5 stars THIS...IS CBS...IS TERRIFIC, November 23, 2011
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This review is from: This ...Is CBS: A Chronicle of 60 Years (Prentice-Hall corporate library) (Hardcover)
I finished Robert Slater's 1988 book on CBS in November of 2011. If the test of a nonfiction book is how it holds up after 22 years, then Slater's book deserves all of the five stars I have given it.

There are scores of books that have been written about CBS and the people who have appeared on and off the CBS screen through the years. Slater has taken the time to weave together a story based on many of these predecessor books and his first-hand interviews. What sets this book apart for the interested reader in broadcast history is the arch that he develops tracing founder William Paley's early efforts in stitching together a small floundering radio network into the broadcasting giant that CBS News turned into in the years leading into and during World War II under the leadership of Edward R. Murrow. Fittingly, the book ends with Dan Rather's on-air hostilities with Vice-President George H.W. Bush as he ran for the 1988 GOP presidential nomination reminding us of events that occurred 16 years later when Dan on 60 Minutes II ran with the now discredited story of President George W. Bush's military service.

As I write this review, CBS News is slowly getting back its sterling silver reputation under its new leadership and anchor Scott Pelley. This book can serve as a useful reminder of the unbelievable legacy that is part of CBS News.

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