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This End Up: Original Approaches to Packaging Design [Hardcover]

Mono Design (Author)

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Book Description

Publication Date: December 2002

"This Way Up" reveals the creative process behind 14 distinctive and original international packaging designs. From bottle labels to household goods packaging or fashion bags, packaging design comes within the remit of all graphic designers. This title focuses on contemporary packaging projects that have stood out from the crowd (essential in this highly competitive field), be they big- or small-budget projects, one-offs or elements from extensive ranges. Giving a complete overview of the evolution of each design, via interviews with all the creatives involved, and with a wealth of visual material, this title provides designers with a clear insight into how others succeed in the area of packaging. It should be a useful resource for both practising and new designers.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } "This Way Up" reveals the creative process behind 14 distinctive and original international packaging designs. From bottle labels to household goods packaging or fashion bags, packaging design comes within the remit of all graphic designers. This title focuses on contemporary packaging projects that have stood out from the crowd (essential in this highly competitive field), be they big- or small-budget projects, one-offs or elements from extensive ranges. Giving a complete overview of the evolution of each design, via interviews with all the creatives involved, and with a wealth of visual material, this title provides designers with a clear insight into how others succeed in the area of packaging. It should be a useful resource for both practising and new designers.

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Product Details

Hardcover: 159 pages
Publisher: Rotovision (December 2002)
Language: English
ISBN-10: 2880466482
ISBN-13: 978-2880466480
Product Dimensions: 11.5 x 8.9 x 0.8 inches
Shipping Weight: 2.4 pounds
Amazon Best Sellers Rank: #867,500 in Books (See Top 100 in Books)

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

Inside This Book (learn more)

First Sentence:
Food packaging impacts on our lives more than any other sector of design, with the possible exception of advertising. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
farrow design, master marque, elisabeth kopf, blue source, red tab, packaging design, visual identity, design bridge, jewel case

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Original Approaches, Cucumber Extract, Elvis Presley

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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!

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