Reality proves no barrier as Gibbons' essays benefit from an unlikely series of fictional relationships ranging from the British Prime Minister (on derivatives) to Salman Rusdie (on handling dissent). The former CEO of Burger King Corporation challenges our thoughts on leadership, technology, customer service and the workplace in this bizarre collection of his most recent columns.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Great Text Book,
This review is from: This Indecision Is Final: 32 Management Secrets of Albert Einstein, Billie Holiday, and a Bunch of Other People Who Never Worked 9 to 5 (Hardcover)
Actually, I did not read this book only for fun.
This was one of the textbooks for my marketing class I took in Tokyo. The teacher was the MBA who wrote a customer review for this book above. My teacher, Graham DeShazo, used this book effectively to help students understand basic concepts of Marketing. I left a copy in Japan, so I do not know whether I cited correctly. However, it said something like "The goal of marketing is to find a spot that is not fulfilled by others , and drive a truck onto it." That was the fundamental idea of marketing he taught in the class. The book also talked about Micheal Jackson to indicate that products and services should be "distinct" meaning that good products stand out from others like Micheal Jackson did. In any case, I like this book, and my mentor thinks this is a holy grail kind of book, so I will get another one for myself and one for my girlfriend.
2 of 3 people found the following review helpful:
4.0 out of 5 stars
The single best business book I ever read,
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This review is from: This Indecision Is Final: 32 Management Secrets of Albert Einstein, Billie Holiday, and a Bunch of Other People Who Never Worked 9 to 5 (Hardcover)
One year after receiving my MBA, I happened by my old campus library and found this book in the discard rack. Since it was only about 75 cents, I took a chance. Boy, did I get my money's worth and then some. Talk about a positive Net Present Value investment!
Apart from being very funny, this short (166 pages including the index) tome contained more practical knowledge than any of the textbooks that I had trudged through in the previous 2 years. The book is set up as a collection of 32 essays broken up into 5 general topics; Marketing, HR, Leadership, Organizational Behavior, and Change. The common tool in all these essays is the fictional interaction between the author and famous people (the Pope, Micheal Jackson, Gandhi, etc.) that the author freely admits he has never met. No ambiguity here. Mr. Gibbons says whatever is on his mind, and there is no missing his central points. This is an excellent book. I would have given it 5 stars, but with a copyright of 1996, I fear it' Pop culture references are growing a bit dated. Perhaps it is time for an update (working title: "This indecision is ABSOLUTELY final. (This time I mean it!)")
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