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This Means This, This Means That: A User's Guide to Semiotics Paperback – October 4, 2007
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Top Customer Reviews
great for information design introduction & fosters exploration.
When that happens in photo, the ones first fascinated by the laws and the names -triad, Pearce- ended totally alienated incapable of producing just one single image... equivalent to blind, imagination and freedom totally out of the equation.
Yes I declare myself 'anti-semiotic'.And then I found this surprising book. It si fun to read, with just the exact level of semiotic a creative, a student of comunication or a young artist would want: how we represent and read, how the meaning is constructed.... but always keeping in mind that the important part is the message not is structure, what we see, not empty laws about the sign...
Really a must in the classroom, it is far from the semiotic dogma, and close to !creativity!!!!
Far form a text made of full academic notes, it is one page image and a question, the next the explanation and more examples, more image than any other thing.
Everything means something, and this book makes it a fine study on visual culture, also focusing on a certain problem of how much this visual culture is actually neglected these days. Simple to read, fun to analyze, visual lessons that help directing individual choices towards proper perspective of things.
Most Recent Customer Reviews
No matter what you are doing in the design world there is no definite on what means what. You can do everything this book shows and be hated amongst designers or loved. Read morePublished on June 30, 2013 by Geoff Streeter
themes, writing style, book quality is perfect. The writer is very clever man whos change our standart mind and teach us to thinking and looking many things from dialectic... Read morePublished on April 3, 2013 by erol kutlu
I love it! Great exploration into symbolism. Concepts were clearly explained and interesting ideas are explored. Great tool for your library.Published on January 16, 2013 by Guy