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This Means This, This Means That: A User's Guide to Semiotics
This Means This, This Means That: A User's Guide to Semiotics
Sean Hall
Average Customer Review: 4.1 out of 5 stars  See all reviews (11)
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Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is... Read More

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