Automotive Holiday Deals Up to 50% Off Select Books Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Prime Music Sweepstakes egg_2015 All-New Amazon Fire TV Grooming Deals Gifts Under $50 Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $15 Off All-New Fire Kindle Voyage Cyber Monday Sweepstakes in Prime Music Shop Now HTL

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Digital List Price: $11.99
Kindle Price: $9.99

Save $8.00 (44%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Flip to back Flip to front
Audible Narration Playing... Paused   You are listening to a sample of the Audible narration for this Kindle book.
Learn more

This Time We Win: Revisiting the Tet Offensive Kindle Edition

37 customer reviews

See all 3 formats and editions Hide other formats and editions
New from Used from
"Please retry"

Length: 378 pages Word Wise: Enabled Enhanced Typesetting: Enabled

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Editorial Reviews

From Publishers Weekly

Robbins, a senior editorial writer for foreign affairs at The Washington Times, invokes Osama bin Ladin to argue that the guerilla warfare tactics of American enemies has historically lead to the U.S. losing fights against inferior troops; Vietnam, Robbins believes, was winnable, and so is Afghanistan. The author argues that America would have seen victory in Vietnam if President Johnson had controlled access to the battlefield the way George W. Bush did in Iraq and had removed naysayers like Robert MacNamara from battle zones. Robbins, executive director of the American Security Council Foundation, blames the usual suspects: the left-wing media (particularly Walter Cronkite and Noam Chomsky), John Kerry, and others. Johnson is criticized for believing in the efficacy of negotiation, and Robbins excuses American excesses by comparing the My Lai Massacre to atrocities committed by the North Vietnamese. The raid on the U.S. embassy in Saigon during the Tet Offensive was not, in his opinion, a clear illustration of the enemy's ability to infiltrate the heart of our positions; like all polemics, Robbins's version of the tale will please some and madden others. (Sept. 14)
(c) Copyright PWxyz, LLC. All rights reserved.


“History is written by the victors, but eventually the truth comes out.”

—Bui Diem, former South Vietnamese Ambassador to the US

“The Tet Offensive is a standing inspiration to today's terrorists and insurgents. This Time We Win is a direct assault on the logic that transforms U.S. tactical victories into strategic defeats.”

—Barry R. McCaffrey, General, USA (Ret.)

“Tough questions and startling answers. Forget what you've heard about the Tet Offensive. Jim Robbins sets the record straight.”

—Colonel Jack Jacobs, US Army Retired. Medal of Honor, 1969, Vietnam

“This book is a wonderfully detailed chronicle of how North Vietnam's crushing military defeat at Tet was converted into a political victory in the US which would sap the American will to win. I recommend this book to American veterans still perplexed at this dichotomy as well as to the public. It is truly a great account of this critical period.”

—John O’Neill, author of the #1 New York Times bestseller Unfit for Command

“For over forty years the American experience in the Tet Offensive has been used and abused by those who try to apply the analogy of Tet to contemporary policy. This Time We Win corrects simplistic interpretations of Tet that are often used to create the impression of inevitable defeat in Vietnam and other conflicts. This book deserves a wide readership.”

—Brigadier General H.R. McMaster, author of Dereliction of Duty: Lyndon Johnson, Robert McNamara, The Joint Chiefs of Staff, and the Lies that Led to Vietnam

Product Details

  • File Size: 1052 KB
  • Print Length: 378 pages
  • Page Numbers Source ISBN: 1594036381
  • Publisher: Encounter Books (October 16, 2012)
  • Publication Date: October 16, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00A3T8X4I
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #494,984 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images or tell us about a lower price?

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

85 of 95 people found the following review helpful By iHappy on September 15, 2010
Format: Hardcover Verified Purchase
James Robbins is not interested in recrimination as much as he is in explanation. Yes, he sets the record straight on Tet, but the book does so much more than that. It demonstrates that most Americans supported the war in Vietnam, and argues convincingly that we were winning that war. The tragedy of Tet was not that we lost, nor that this battle proved we could not win. Just the opposite: Tet showed (and Robbins proves) that the enemy was weak, and that our strategy was working. The real failure was one of understanding, especially at the highest levels. Even there, though, Robbins does not play the blame game. He is sympathetic to the demands of leadership, even if he criticizes those who fail to display it. And the author also refuses to reduce the war to a bumper sticker complaint about the media. Robbins shows the mistakes of particular individuals, but there is no simplistic blanket criticism here. The book is well researched, well argued, and above all well written, sophisticated but readable and unintimidating. It is appropriate for anyone who is interested in Vietnam, but it is also targeted at those who want to understand counterinsurgency and wartime leadership during any era, including our own. Everyone should read this book.
6 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
28 of 34 people found the following review helpful By Phillip Jennings on October 9, 2010
Format: Hardcover Verified Purchase
I can't imagine a better book ever being written about TET '68 and the lead up and aftermath of that tragically misreported and misunderstood event. As a Viet Nam vet and sometimes author about the Viet Nam War, I cannot praise this book enough. With a deftness I found humbling, Dr. Robbins characterizes the major players (North,South, U.S.) in the war with a brevity that reveals more than long rambling biographies (Johnson, Giap, McNamara...) can ever do. The sections about South Vietnamese Colonel Loan and 'the photo' (executing a Viet Cong) are alone worth the price of the book.
This is a great book for all who are interested in the truth about that war, and for all those who are concerned about America's difficult role in limited wars.
Phillip Jennings, Nam-A-Rama; The Politically Incorrect Guide to the Vietnam War.
4 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
36 of 45 people found the following review helpful By neidner on September 13, 2010
Format: Hardcover
The smoke has cleared, the troops are long gone and James S. Robbins sets the record straight with "This Time We Win." Images of defeated American forces fleeing Vietnam in helicopters are erased. With great clarity, James Robbins revists the TET offensive from the battle field and from the American opinion polls. A must read to understand what went wrong in Vietnam and how to prevent it from happening again. Jim Neidner, Neidner's Talk Radio Show/Houston, [...]
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
29 of 36 people found the following review helpful By Beatrice on September 14, 2010
Format: Hardcover Verified Purchase
James Robbins' thorough review of the documentation and information that was not revealed in 1968 finally sheds light on the truth. 'This Time We Win' will engage your mind and heighten your curiosity as it uncovers the hard core facts that show the years of misrepresentation of this event as a defeat. Many thanks to James Robbins for taking the time to find and share that truth. May history now show that American troops, who fought valiantly for a win against Communism in Vietnam, were indeed victorious.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
10 of 13 people found the following review helpful By Robert on June 24, 2011
Format: Kindle Edition Verified Purchase
This is the most comprehensive account of the 1968 Tet Offensive, and aftermath since Don Oberdorfer's book, Tet: The Turning Point in the Vietnam War. As an infantryman who fought in the Saigon/Long Binh area during Tet, I am in total agreement with the author's conclusions. We won the battles fought during Tet, and dealt a serious blow to the NLF and North Vietnamese, however, the media's interpretations of the events were totally distorted and flat wrong. This author devotes much of his book examining the politics and policies of the Johnson administration as it struggled to find a strategy that would bring the Communists to the negotiating table. My only criticism of the book is the extensive use and analysis of polling data from the pre and post Tet periods to measure domestic public opinion on the war. This is not a battle study of the Tet Offensive. The author covers some of the fighting in Saigon, mainly the attack on the US Embassy, and a few pages on the battles at Hue and Khe Sanh, but does not go into great detail. If you want a detailed account of the fighting at the grunt level, I would recommend Eric Hammel's book, Fire in the Streets-The Battle for Hue, Keith Nolan's book, The Battle for Saigon, and Robert Tonsetic's book,
DAYS OF VALOR: An Inside Account of the Bloodiest Six Months of the Vietnam War
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
20 of 28 people found the following review helpful By David Thomson on September 16, 2010
Format: Hardcover
James S. Robbins convincingly argues that misinformation caused America to lose the conflict in Vietnam. The Tet Offensive was a victory for our military---but was reported by the major media outlets as a decisive loss. Robbins delves into the reasons and motivations behind this gross misreporting. We need to learn how to make sure such a blunder never again occurs. Vietnam is the only time in American history when we essentially had to raise the white flag of surrender. It did not have to happen. Robbins has performed a noble service. This book should be widely read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3 of 4 people found the following review helpful By Henry on October 1, 2012
Format: Paperback Verified Purchase
I purchased this book mainly because I want to have a different persepctive on the Vietnam War. Growing up as a first generation Vietnamese-American, my parents, aunts, uncles, and grandparents escaped from Communist rule (my family actually moved to the United States, specifically to Virginia in 1985 as the South Vietnamese diaspora actually last to late 1980s) and telling me about their experiences as they were teenagers/young adults (my parents, aunts, and uncles) and my grandparents (who were adults back then). Nearly the majority of the Vietnam War books (nonfiction) that I have read gives a general outline, and implies of a liberal tone. I was actually disappointed that the 'common' nonfiction books about Vietnam always have an biased liberal tone, but not this nonfiction literature, This Time We Win. The author, James S. Robbins, did an excellent presentation on why the media is responsible for the North Vietnamese political victory, even though the politicans in North Vietnam actually did not want to have this unexpected result of political achievement (the North Vietnamese actually want to end the war by launching the Tet Offensive). The authors includes statistics and surveys to backing the author's main argument. Unlike most nonfictions about the Vietnam War, he actually demonstrates two, contrasting viewpoints during that time (Prowar vs. Antiwar, Conservative vs. Liberals, North Vietnam vs. South Vietnam, etc.). Overall, this nonfiction actually is the forefront of present and future historians/authors who will need to have a 'second-look' at the Vietnam War. Since this book was released in 2010, more literatures about the Vietnam War is now leaning (and respectfully) towards the Americans (and Army Republic of Vietnam or ARVN) with great respect as soldiers who fought not just for their country, but for themselves so that others can live freely.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in