Keith Godard (b. 1940)is one of the most unusual personalities on the graphic design scene. His New York practice deals mainly with exhibition design. His posters also create sensations on a regular basis, All his work shares a striking degree of cheerfulness in form and colour, and a sense of humour that gives a hint of Godard's British origins. Despite this, the designer is committed to function and reduced graphics. He trust the power of the idea. This small-format book is conceived as something that will inspire designers with courage.
