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This Is Why You're Fat: Where Dreams Become Heart Attacks
 
 
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This Is Why You're Fat: Where Dreams Become Heart Attacks [Paperback]

Jessica Amason (Author), Richard Blakeley (Author)
4.4 out of 5 stars  See all reviews (11 customer reviews)

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Where Dreams Become Heart Attacks
View sample pages from This Is Why You're Fat by Jessica Amason and Richard Blakeley [PDF].

Book Description

Where Dreams Become Heart Atta October 27, 2009

Food was once the providence of celebrated chefs and critical connoisseurs. Cooking shows featured all gourmet creations and web sites displayed artfully photographed delights.

Then something changed.

Perhaps it was the desensitizing of web culture or perhaps it was a cry for help from the food-loving public. But by God - there came a day when fancy vegetable towers came crashing down and $50 mushrooms were no longer acceptable. Amason and Blakley wanted see the old stand-bys, the carnival foods of their childhoods, the sticky mess of a deep-fried candy bar, the indulgence of a greasy burger with all the fixins.

It was the birth of the nasty food web-trend. And it was delicious.

The website This is Why You′re Fat is an ode to this trend - whether seen as a commentary on North American dietary habits or a celebration of the deliciously bad - Amason and Blakey are devoted to the world′s newfound obsession with over-the-top food. Within its first month the site pulled in over ten million eye balls, and attracted major nation media including CNN. The world cooked, they listened.

www.thisiswhyyourefat.com


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Editorial Reviews

Review

“Nothing illustrates our nation’s bipolar attitude toward eating more hilariously than this visual coronary. A stomach-turning delight.” (Entertainment Weekly )

“Warning: Don’t eat before, during or after you’ve seen this blog.” (Time magazine )

“Irresistible” (Boing Boing )

“If you dare to eat any of these, make sure you have a cardiologist on speed dial.” (CNN.com )

“I love me some This Is Why You’re Fat. It’s hardcore, wet and sloppy, extreme, take-no-prisoners, get down and dirty food porn. And I, for one, cannot get enough of it.” (The Frisky )

“This collection of “deliciously gross food” from across the blogosphere is simultaneously disgusting, fascinating, and sometimes perversely drool-inducing.” (Chow Bella, Phoenix New Times )

About the Author

Richard Blakeley has been fascinated with video since he was a senior in high school. After graduating from the Pratt Institute in 2006, he landed a job as video editor with Gawker Media and is now the head of its video department. During his time at Gawker, Richard has worked in independent web design for high profile clients and hosted a series of monthly networking events for New York-based media professionals called Media Meshing.

Jessica Amason has always been something of a trend-hunter-from breaking new bands as a music journalist to highlighting the latest web trends as lead blogger for Urlesque.com. After graduating from The University of Georgia and University of Madrid, Jessica moved to New York, where she worked as a music journalist for various publications including The Associated Press and as a columnist for The Aquarian Weekly. Naturally, Jessica's penchant for connecting people and cultural trends brought her to AOL's web culture blog, Urlesque.com, where she has gained a reputation as the site's trend-hunter extraordinaire and has been known to be called a "meme queen."

Product Details

  • Paperback: 144 pages
  • Publisher: Harper Perennial; 1 Original edition (October 27, 2009)
  • Language: English
  • ISBN-10: 0061936634
  • ISBN-13: 978-0061936630
  • Product Dimensions: 6.1 x 6.3 x 0.3 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #627,164 in Books (See Top 100 in Books)

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Customer Reviews

11 Reviews
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3 star:
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2 star:
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Average Customer Review
4.4 out of 5 stars (11 customer reviews)
 
 
 
 
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4 of 5 people found the following review helpful:
2.0 out of 5 stars A little disappointed, May 7, 2010
Amazon Verified Purchase(What's this?)
This review is from: This Is Why You're Fat: Where Dreams Become Heart Attacks (Paperback)
I purchased this item based on the web site [...] , expecting the book to be a reference guide for many of the items on the site. As it turns out, the book is a bit outdated, as many, many of the items on the site are not in the book. In addition, at the very least, I would have expected to see recipes for all the items detailed in the book, but to my surprise it appears that it only has about 1/2 of them detailed and most of these are the extreme meat dishes. Granted, many of the food concoctions can be taken apart based on a picture, but to have a book just showing the same picture with a couple more sentences thrown in for good measure is not what I would have purchased. Finally, the book making quality was a bit off. Within a few minutes of looking through the book, a couple of pages came loose from the binding. I would rather have paid more for a book that offered more detail, than purchase this one.
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4.0 out of 5 stars The Food Police's Illustrated List of the 105 Most Criminal Food Creations, July 28, 2011
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"Jessica (Amason) and Richard (Blakely) live in New York City ... and make trouble wherever possible." - About the Authors, from THIS IS WHY YOU'RE FAT

THIS IS WHY YOUR FAT is a small photo album of what may be some of the most unhealthy, obesity-inducing, and atherosclerosis-assuring food creations ever to haunt the feverish nightmares of the Food Police. By my count, the book lovingly reveals 105 (though I may be off by a couple).

The volume is divided into five general categories of outrage: Introduction (a compendium of the miscellaneous), Breakfasts of Champions, Bacon Gone Wild, Souped-up Sandwiches, and Big-time Burgers.

More useful, perhaps, is the division among entries between those food items - yes, it's still food despite what any nutritionist will tell you - created by individual contributors and those offered by eating establishments. While all are photographed in loving color and grease, only the former may include actual recipes. For the latter, the name and location of the eatery is identified (and perhaps even recognizable from the cable TV's "Man vs. Food", a show that proves to any viewer that no culinary fantasy is too large or conceptually extreme and there's always someone willing to eat it).

The authors make no attempt to finesse the subject matter or even produce a publication that will stand the test of time - the pages of my copy are already coming loose from the binding. However, the "OMG!" quotient is satisfyingly high. The photos are almost pornographic in their social acceptability (or lack thereof), which means that they'll probably be leered at secretly or otherwise by most people who have access to them.

True, some of the eatable fabrications are rather ordinary and can be seen at any county fair: deep-fried moon pies, deep-fried Mars bars, deep-fried Oreos, etc. Some you probably won't see anywhere outside the home of the disturbed individual that conceptualized it: The Slim Jim Shooters, The Cornhole, Bacon Apple Pie, Deep-Fried Coke (as in Coca-Cola), The Twinkie Weiner Sandwich, and The Corn Dog Pizza. Some are rather inventive and probably worth a try: The Grilled Cheesecake Sandwich, Fried Guac Bites, The Bacon-Weave Cheese Roll-up, Cheesy French Toast, and the White Castle Casserole.

The main problem, from my perspective as a potential consumer, is that some are just too big to be eaten as finger foods: The Quadruple Bypass Burger, The Mega Burger 2.0, The Beer Barrel Belly Buster (burger), The Sandwich of Knowledge, The American Dream (sandwich), The G.B.M.F., The All-Day-Long-Sandwich-of-Dreams, or The 29,559 Calorie Sandwich. I mean, why start in on something so big that you have to take it apart and eat it with a fork; that defeats the whole concept of eating something meant for hand handling.

My nutrition and health-conscious wife, who was a vegetarian before she came under my evil influence, would likely divorce me in absolute disgust if I ate anything contained in THIS IS WHY YOU'RE FAT. But, just between you and me, here are the Top Five that I'd really like to try:

Poutine - French fries topped with cheese curds and covered with brown gravy

The Deep-Fried Brownie Ball - A deep-fried peanut butter-covered brownie wrapped in cookie dough

The Deep-Fried Grilled Cheese Sandwich

The Squeeze with Cheese - One-third pound of beef smothered in fried cheddar cheese, on a bun

Gravy Pizza

I'm knocking off a star for the durability of the book's construction. But, otherwise, it grandly accomplishes what its title implies, i.e. pointedly show you why you're overweight, or just a fatso wannabe at (failing) heart.

Gee, what are these pains I feel coming on? It's odd how they seem to be radiating down my arm.
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4.0 out of 5 stars Fun to read... hard to imagine these are foods people actually eat, December 30, 2009
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This review is from: This Is Why You're Fat: Where Dreams Become Heart Attacks (Paperback)
I purchased this book as a gift but couldn't help reading it before I wrapped it... this has to be the most disgusting book I have flipped through and I couldn't believe that some of the pages contained recipes to actually make these horrid concoctions.

I would say that it's worth looking through... fun to give as a gift... but a heart-attack waiting to happen if you actually ate any of it!
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